The document summarizes a presentation given by Jessica Poor and Cameron Shevlin from the Rotaract Club of Birmingham. It provides details about the club's history, current membership statistics, and leadership structure. It then discusses how the club pivoted to engage members virtually during the pandemic through initiatives like a membership engagement challenge on Slack, donut dates, and #SelfieSunday posts. The presentation concludes with a discussion on continuing to engage members, especially younger demographics, through family-friendly events and developing a junior Rotaractors program.

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The Membership
Engagement
Challenge
Pivoting in a Virtual World

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Today’s Presenters:
Jessica Poor & Cameron Shevlin
Cameron Shevlin,
Rotaract Club of Birmingham
President
Jessica Poor,
Rotaract Club of Birmingham
President-Elect

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● Established 2004
● Birmingham, AL USA
● Current Membership : ~250 members
● Average Age: 29.9
● 53% Male/ 47% Female
● 35% Married
Rotaract Club of Birmingham
History & Background

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Cameron Shevlin
President
Nick White
Executive Vice President
Jessica Poor
President-Elect
Anna Fikes
Public
Relations
Jennifer
Moore
Programs
Katelyn Elrod
Recruitment
Brandon
Cummings
Service
Molly
Schuster
Social
Alana
Frederick
Membership
Development
Jonathan
Murphy
Finance
Jasmine Davis
Signature
Service
Yvonne Taunton
Alex Valencia
Communication
Managers
Derrick Gooden
Ana Soule
Ready2Read
Roosevelt Morgan
Jeff Ruffin
Grace Greer
Ready2Succeed
Crystal Smitherman*
Gardner Vick*
College
Signing Day
Mario Addison
Achieve
Alabama
Rutland Price
Event Finance
Bridgette
Adams
Controller
Allison Swagler
AJ Mercer
Corporate
Sponsors
Lee Mallette
Grant
Fundraising
Katlyn Caldwell
Annual Meeting
Patrick Talley
Taft Elliot
Professional
Development
Kaitlyn Puzzitello
Julian Grant
RED Talks
Jake Gurkin
Thomas Yerby
Luncheon
Administrators
Berkley Bryan
Rotary Luncheon
Liaison
Katie Heywood
Tripp Moss
Recruitment
Zach Steinfeld
Partnership
Kristen
Cottingham
Application
Gardner Vick*
Rotary
Transition
Ying Lin
Ross Kennedy
Leadership
Development
Grace Elliot
Membership
Engagement
Amy Thomas
Lauren Branch
New Member
Onboarding
Hailey Lann
Arthur Fisher
Board Fellows
Jasmine Shaw + James Parker
Diversity
Lou Arnold + Wille Colvin
Technology
Kurt Key
Chief of Staff
Susan Cash + Giuli Williams
Special Projects
Joshua Neel +
Kalya Moreland
Member Analytics
Sarah Brackmann + Emily Ruzic +
Marcus Williams
Strategic Planning
Casey Wright Hinton
Mandy Wright
Caitlin Mullin
Service
Ambassadors
Crystal
Smitherman
Sustainable
Partnership
Laura Klien
Hack-It Classic
Macy Vintson
Abbey Hughley
Foundation Ball
Bea Dallas
Clare Ubersax
Alex Valencia
DrewDickson
Monthly Social
Organizational Chart
2 0 2 1 – 2 0 2 2
Executive Chairs
Maggie
Elliot
Controller
Morgan Jackson
Garrick Moultrie
Event
Comms
Managers
Katharine Patton
Newsletter
Manager
Cayman Caven
Mentorship
Program

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2020
Pivoting to a Virtual World
● Move meetings to Zoom
● Other events
● Outdoor service opportunities
● Slack

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•Point System
•Incentives
•Winners
Membership Engagement Challenge

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● Overall Engagement
● Most Engaged New Member
● Most Donuts
Slack
Engagement Communication

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Donut
Dates

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#SelfieSunday

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● Historical challenges engaging demographic
● Family-friendly events
Junior Rotaractors

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DISCUSSION

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REPORT OUT

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ENGAGING MEMBERS
ENGAGES MORE MEMBERS

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THANK YOU