Rotary District 5320 Membership Seminar
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1) Rotary membership has been declining slightly in recent years, with more clubs but fewer members per club. As of 2009 there were over 33,000 clubs with about 1.2 million members. 2) Younger people make up a smaller portion of Rotary membership, with 70% of members being over age 50. Retention of new members is a challenge, with about 50% of members leaving within 3 years. 3) To attract younger members, some clubs are experimenting with new formats like community-based Rotaract clubs, new generation Rotary clubs, and e-clubs that use different communication methods and offer more flexibility.
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Rotary District 5320 Membership Seminar
- 1. 1 Rotary International Membership District 5630 Membership Seminar
- 2. 2 Rotary International Membership Outline: Question How are “we” doing with membership in Rotary Retention A “Younger Rotary” Resources Comments and Questions
- 3. 3 Rotary International Membership Question Is Rotary a business?
- 4. 4 Rotary International Membership If we are a business….. What business are we in ?
- 5. 5 Rotary International Membership If we are a business….. What is our Purpose / Goal / Mission ?
- 6. 6 Rotary International Membership How are “we” doing with Rotary Membership ? As of July 1, 2009 – 33,548 Clubs – 1,223,807 Members
- 7. 7 Rotary International Membership 33,548 Clubs – 1,223,807 Rotarians
- 8. 8 Rotary International Membership How is Rotary growing (or staying even) ? More Rotary clubs and less members per Rotary club As of July 1, 2009 – 33,548 Clubs – 1,223,807 Members As of July 1, 2004 – 31,925 Clubs – 1,231,276 Members Net new clubs 1,623 Clubs
- 10. 10 Rotary International Membership Less than 1/3 of Rotary Membership
- 11. 11 Rotary International Membership Club Member Demographics Rotary Worldwide
- 14. 14 Rotary International Membership Retention….. “The high turnover rate in existing clubs is the most pressing membership issues facing Rotary today”
- 15. 15 Rotary International Membership Retention….. Why do you stay with your club?
- 16. 16 Rotary International Membership Retention….. Why do you stay with your club? The opportunity to serve others: Local Community International Fellowship / Fun GREAT programs (Educational)
- 17. 17 Rotary International Membership Another Question Can anyone NOT name the Rotarian that invited you to join Rotary?
- 18. 18 Rotary International Membership We were all given a very special gift….. We were given the “Gift of Rotary”
- 19. 19 Rotary International Membership Retention Percent of Membership (years in Rotary): Less that 1 year 10% 1 – 2 years 14% 3 – 5 years 17% 6 – 10 years 19% 10 years or more 40% 41% have been a Rotarian for less than 5 years!
- 20. 20 Rotary International Membership Retention….. Area of Rotary Existing Member Retention Rate New Member Retention Rate % Terminated with < 3 years of membership Rotary Worldwide 73% 78% 50% North America 70% 73% 50%
- 21. 21 Rotary International Membership Retention….. Most Members Leave Rotary…… “Because they don’t know what they don’t know about the organization they joined”
- 22. 22 Rotary International Membership Retention – Seven Steps: Identifying well – qualified members Introducing prospective members to Rotary by informing them about RI programs and the club’s service efforts Inviting prospective members to become club members Inducting new members in a dignified and meaningful manner Educating new members with a formal orientation program Quickly involving new members in club committees, activities, fundraisers, board meetings, weekly club meetings, and social activities Educating members on a continual basis through a formal continuing education program
- 23. 23 Rotary International Membership A “younger Rotary”
- 24. 24 Rotary International Membership A “younger Rotary” Percent of Membership: June 30 2009 2006 Age < 30 2% 1% Age 30 – 39 9% 10% Age 40 – 49 19% 23% Age 50 – 59 30% 30% Age 60 – 69 24% 22% Age 70 + 16% 14% 70% are over 50!
- 25. 25 Rotary International Membership A “younger Rotary” I would like for you to meet someone…..
- 26. 26 Rotary International Membership A “younger Rotary” Why do Young Adults not want to join our Rotary Club?
- 27. 27 Rotary International Membership It is not convenient Don’t have the time High cost of membership Don’t like to “meet”….. I would rather be “hanging” Different ways to communicate Involved for educational and networking reasons Global thinking
- 28. 28 Rotary International Membership Does all of Rotary have to change ? How do we “add value” to our future generations ?
- 29. 29 Rotary International Membership Another Question….. Why did General Motors Fail?
- 30. 30 Rotary International Membership So what is a possible answer? Community Based Rotaract Clubs Rotary-sponsored service club for young men and women ages 18 to 30.
- 31. 31 Rotary International Membership So what is another possible answer? New Generation Rotary Clubs
- 32. 32 Rotary International Membership How about another possible answer? E-Clubs
- 34. 35 Rotary International Membership Comments or Questions Thank you for your GREAT participation !