This document discusses strategies for improving Rotary club membership based on a survey. The survey found that members join for local community impact, friends, networking, and leadership opportunities. They stay for the same reasons with a greater emphasis on community impact and friends. The document provides tips for clubs to make themselves more attractive to potential members by focusing on local impact, personal connections, respecting members' vocations, and leadership roles. It recommends assessing club readiness and improving the website, member engagement, guest treatment, and onboarding of new members.

2. The New Focus
RD 5340 Rethinking Membership & Telling
The Rotary Story
Rev 8-23-2014

3. The Challenge
We have a membership challenge
And membership is everyone’s job

4. 3,700
3,600
3,500
3,400
3,300
3,200
3,100
3,682
3,661
3,621
3,550
3,469
District 5340 Membership
June 2005 thru May 31 2014
3,364
3,196
3,314
3,213
3,273
down 11% - 409 fewer Rotarians

5. same
UP
down
-­‐70
+
299
-­‐708

6. 51 of 71
clubs
downsized
15 clubs shrank between 2% and 15%
10 clubs shrank between 15% and 30%
22 clubs shrank more than 30%
and 4 of our clubs folded

7. North America

8. Hold the Presses!
New Information…
that can help!
siegel + gale

9. siegel + gale Survey
Two key questions:
1. Why
did
you
JOIN
Rotary?
2. What
is
the
main
reason
you
STAY
with
Rotary?

10. Why Join?
Impact my community 35.5%
Friends 30.0%
Networking 18.7%
Recognition 4.3%
Training 3.3%
Impact globally 8.2%

11. Why Stay?
Impact my community 35.5% 36.1%
Friends 30.0% 38.4%
Networking 18.7% 5.2%
Recognition 4.3% 2.3%
Training 3.3% 3.5%
Impact globally 8.2% 14.5%

12. Key Points
1. Local
2. Friends
3. Vocation
4. Leaders
From
siegel + gale

13. Learning Objectives
What we can do…
Right Now!

14. Ponder This
Who Are Our Customers
Members

15. What Our Customers Want
1. Local Impact
2. Friends and Contacts
3. Vocation - Value Me & My Work
4. Leaders to Work With

16. Ready
But First…
Is our Club Actually READY
for New Members?

17. The Questions
Is our Club…
Attractive…
Relevant…
Engaging?

18. Attractive & Relevant Indicators
• Good Website, Facebook
• Members feel Involved & Committed
• Get to meet & know local Leaders
• Members & Guests Feel Welcome
• Strong Camaraderie (and Fun)
• Respects Members’ Work
• Club is active... Is “doing” things.
And more...

19. Attraction
How Do
We Attract
New
Members?
Appeal
to
Them

20. Initial Attraction – The “Ask”
It’s a leadership organization…
we’re made up of local business,
professional and civic leaders.
We meet regularly, get to know each
other, form friendships, & through
that, we’re able to get things done in
this community.

21. Initial Attraction – The “Ask”
It’s a leadership organization…
we’re made up of local business,
professional and civic leaders.
We meet regularly, get to know each
other, form friendships, & through
that, we’re able to get things done in
this community.

22. Initial Attraction – The “Ask”
It’s a leadership organization…
we’re made up of local business,
professional and civic leaders.
We meet regularly, get to know each
other, form friendships, & through
that, we’re able to get things done in
this community.

23. Initial Attraction – The “Ask”
It’s a leadership organization…
we’re made up of local business,
professional and civic leaders.
We meet regularly, get to know each
other, form friendships, & through
that, we’re able to get things done in
this community.

24. Customer Profiles
What About Other
Prospective
Members?

25. Three Steps to Attraction
1. The Ask
2. Website, Facebook+

27. Lamorinda Sunrise Message
• change the world?...1.2-million members
• 34,000 clubs globally
• clean water for drinking ... human health
• combating hunger ... eradicating polio
• explore this site to learn more about Rotary
International

28. What Works Better?
• Rotary has 34,000 clubs
in 200 countries and
regions.
• Rotary is in Albania to
Zimbabwe
• Rotary is eradicating
polio.
• Explore this site to
learn more about
Rotary International.
• We are local business,
professional and civic
leaders.
• We get to know one
another.
• We get things done in
this community.
• We have fun doing it.

29. What Works?

30. Build a Better Website
• Who are we?
• What do we do?
• What’s in it for You?

31. What’s In It For Our Customers?
1. Local Impact
2. Friends and Contacts
3. Vocation - Value Me & My Work
4. Leaders to Work With

32. Three Steps to Attraction
1. The Ask
2. Website, Facebook+
3. The First Impression

33. The First Impression
What creates an impression?
• _______________
• _______________
• _______________

34. How Do We Treat Our Guests?
Does Meeting
Agenda
Address The
Guest
Experience?

35. Do We Rush the Question?

36. Is Your Club Like Cheers?
Sometimes
you want to go,
Where everybody knows your name,
and they’re always glad you came.

37. Tips
Involvement
4 Hold ‘em Tips

38. Tip 1
INDUCTION
Make The Induction
PERSONAL

39. Tip 2
FRIENDS
#1 Reason for Staying

40. Tip 3
OPPORTUNITIES
To Do Something

41. Tip 4
Add Some
ROTARY
KNOWLEDGE

42. Where to Find Information?
www.rotary5340.org

43. Where to Find Information?
www.zone2526.org

44. Twelve Letter Topics
1. Welcome
2. Communications
3. Classifications
4. Rotary Basics
5. Club Service
6. Vocational Service
7. Community Ser.
8. International Ser.
9. Youth Service
10. Our Foundation
11. Attendance
12. Sponsoring

45. Website Resources
• IGNITE folder
• Preparing your Club to Grow
• What’s in it for me
• Why Join Rotary
• We Care booklet

46. What You Can Do – Right Now!
Right Now Action!
1. List Members <24 months
2. Schedule Work/Personal Talks
3. Meet personally re Interests
4. Revise Meeting Agenda
5. Start personalized Inductions
6. Start New Member letters

47. Do it in the Next 30-Days!
30 Day Actions
1. All members develop the “Ask”
2. Review & update Website
3. Assign Greeters/protocols:
All guests & visitors welcomed
4. All members begin knowing names/work of
all others
5. At least 5 work/personal talks by new
members & others

48. Do it in the Next 90-Days!
90 Day Actions
1. All members know names/work of all (at
least new members) & continue
work/personal talks for all
2. Guests/Visitors all feel welcome
3. All members feel welcome — Cheers!
4. All members involved
5. All members have an “Ask”

49. What Our Customers Want
1. Local Impact
2. Friends and Contacts
3. Vocation - Value Me & My Work
4. Leaders to Work With