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Social Media Health Care 2009

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Ryan Squire
Ryan Squire

Presentation that Ryan Squire uses to introduce social media in health care to employees and customers.

Health & MedicineTechnologyBusiness
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Social Media Here to Stay Ryan Squire—Program Director Communications and Marketing
“ Did You Know 4.0” http://www.youtube.com/watch?v=6ILQrUrEWe8
Today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
 
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More Than Marketing
Your Future Is Here
Your Future Is Here LinkedIn Gina Bericchia has sent you a message. Date: 9/01/2009 Subject: Thank you Thanks very much for your kind welcome. I actually owe you a thank you because I learned about the student intern position from following you on Twitter. I'm very excited to get started and look forward to learning more about social media from you.
Your Patients Are Here
More Than Marketing
More Than Marketing
Marketing is the Byproduct
How Can a Hospital Use Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object],Source: Massachusetts General Uses for Social Media
Benchmarking Institutions Source: University HealthSystem Consortium Social Media Survey June 2009 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Benchmarking Institutions Source: University HealthSystem Consortium Social Media Survey June 2009 ,[object Object],[object Object]
Benchmarking Institutions Source: University HealthSystem Consortium Social Media Survey June 2009 ,[object Object],[object Object],[object Object]
Benchmarking Institutions Source: University HealthSystem Consortium Social Media Survey June 2009 ,[object Object],[object Object]
Social Media– Pros and Cons? ,[object Object],[object Object],[object Object],[object Object]
Social Media -Pro ,[object Object],[object Object]
Controlling The Conversation Source: http://chronicle.com/wiredcampus/article/3709/ohio-state-u-stops-censoring-its-facebook-page
Policy Is Important ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Policy Cannot Stand Alone
Ryan Squire 614-293-0473 [email_address] Twitter: @OSUsquire

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Social Media Health Care 2009

Editor's Notes

  1. Set A1 – Title Slide
  2. Set A1 – Content Slide
  3. Set A1 – Content Slide
  4. Set B1 – Content Slide
  5. Set B1 – Content Slide
  6. Set B1 – Content Slide
  7. Set B1 – Content Slide
  8. Set B1 – Content Slide
  9. Set B1 – Content Slide
  10. Set A1 – Content Slide
  11. Set A1 – Content Slide
  12. June 23 the Cleveland Plain Dealer wrote about Margaret’s use of twitter. They said she no one been hired yet as a result of Margaret’s work.
  13. So I gave it a spin July 31st
  14. 30 days later the position was filled.
  15. Set A1 – Content Slide
  16. Took this to direct message. Will be important to remember a bit later.
  17. Took this to direct message. Will be important to remember a bit later.
  18. Here’s just a few examples
  19. All three use social media and allow their employees to use social media.
  20. It’s messy, that’s why it works…. Genuine.
  21. What happens when you control… when you attempt to control content as opposed to accepting the good with the bad… it can get ugly.
  22. It’s only paper or electronic bytes if you don’t practice it, and expect those around you to practice.
  23. Closing Slide