Amy Cueva
Personal Information
Organization / Workplace
Mad*PowLocation
Greater Boston Area, MA United StatesOccupation
Founder, Chief Experience Officer, and Health Principal at Mad*PowIndustry
Design
Website
www.madpow.netAbout
Amy believes that design can help improve the human condition. It was with that mission and vision that she founded Mad*Pow in 2000 with Will Powley, and together they’ve created an award-winning agency serving Fortune 500 companies and startups across industries from health to financial services, technology, media, education, and hospitality. Amy plays an essential role in Mad*Pow’s visualization of a changed healthcare system in the United States. Her work with companies like Aetna, CVS, McKesson, and Fidelity has helped them improve the experiences their patients and customers have with them, leverage design to drive change, and facilitate human-centric innovation. As the chief ins