The document summarizes the results of a 10 question horror movie questionnaire. Key findings include: - Slightly over half (51%) of respondents were male. - The majority (71%) of respondents aged 15-17 preferred watching horror movies in 2D over 3D. - Most (40 out of 52) respondents preferred watching horror movies at night from 8pm to 3am. - The majority (23 out of 52) of respondents would be willing to pay up to £10 to watch a horror movie in theaters. - Trailers have a significant impact on most (42 out of 52) respondents' decisions to watch a movie.

1. Horror Movie Questionnaire
Analysis

2. • 51% of the participants that
Question 1
answered this questionnaire
were Males which is just over
half of the total amount that
completed the questionnaire.
• The rest of the 49% were
Females.
• The total amount of people that
answered this question were
52.
I think this is more or less an even
percentage of males and
females because it is more or
less evened out and will help
make generalizing the data
easier. It also makes my results
less biased as it is not favoured
towards one gender over
another.

3. • The total number of
people that completed
this question were 42.
• Out of the 42, 35 said
Question 2
they were aged from 15
to 17.
• 7 said they were aged 18
and over.
As you can see the majority
of the people that
answered my
questionnaire were
aged from 15 – 17. This
is good for me as my
movie will be aimed at
this demographic and
my movie is has a
certificate rating of 15.

4. Question 3
Out of all the participants that answered this question, 25 of them said they did not get
any income at the end of the week. Judging on the feedback this could be because if
they wanted money they would have to ask their parents and their parents would
hand it straight to them or that their not old enough to work yet therefore they don’t
receive any income.
Out of the 18
participants that said
they did get pocket
money:
• 6 said they got £10
• 1 said they got £15
• 3 said they got £20
• 1 said £25
• And the rest said
£30.

5. Question 4
• I asked the participants what their favourite type of sub-genre was so that I could
get a better understanding of what my audience will want to see.
• Out of the 52 people that answered this question:
• 25 said they preferred Slasher
• 20 said Ghost
• 3 said Zombie
• And 4 said Vampire
This is good for me because
I know that there will be a
lot of people that will want
to watch my horror movie
since it will be a Slasher
one. I could also decide to
include some elements of a
Ghost genre so that it
appeals to more people.

6. Question 5
Judging by the feedback, most people seemed to prefer watching 2D movies rather than
the new 3D movies. When asked why the majority said it was because 3D movies were
not as good as 2D as they are very distracting from the actual storyline and are a lot
more expensive to watch than 2D. 3D movies are a lot more expensive to make than
2D so it is a better option for us.
• The total amount
of people that
answered this
question was 52.
• 71% of these
people said they
preferred to
watch a 2D horror
movie instead of
3D.

7. Question 6
• Out of the 52
people that
answered this
question 20 of
them said they
usually watched
films in Cinema’s.
• 11 said they
usually watch films
that are on TV and
8 said they watch
it on DVD.
• Only 8 people of
the total asked
said they watched
it illegally online.
This is not good This is good for me as it shows that the majority of people that
for me as it means watch films, watch it on cinema therefore my movie will make
I lose money. more money out of it. By asking this question it will help me get a
better understanding of how my demographic consumes movies.

8. Question 7
• Out of the 52 people
that answered this
question only 3 said they
would prefer to watch
horror movies in the
morning from 9am t0
11am.
• 4 said they would prefer
to watch it in the
afternoon, around 12pm
to 4pm and 5 people said
they would prefer to
watch it in the evenings
from 5pm to 7pm
• The majority of the
This is useful for me to know as it will allow me to get a better people, 40 out of the 52,
understanding as to when my audience are able to watch horror that answered said they
movies, as well as what times are best to release it out on would prefer to watch
cinema. Judging on the feedback, it is not surprising that the horror movies in the
majority prefer to watch horror movies in the night. night, from 8pm to 3am.

9. • Judging on the results
Question 8
here, the majority of the
people said they would be
willing to pay up to £10 to
watch a horror movie. 23
people out of the 52 said
that they would be willing
to pay up to £10. This
seems reasonable as I
know my demographic will
not be earning a lot of
money and the money
that they do earn will most
likely be from there
parents.
• 15 out of the 52 people
that answered said they
would be willing to pay
nothing to watch a movie.
This is slightly worrying
because of things such as By understanding how much my demographic will be willing
the internet and private to pay to watch a movie I will also get a better
copy DVDs which will understanding on how much to charge in cinema’s and how
affect my profit. much to charge when released on DVDs to maximise my
profit.

10. Question 9 • Out of the 52 people
that answered this, 42
said that a trailer does
affect their choice to
watch a film or not.
• The remaining 10 said
that a trailer doesn’t
affect their decision, but
when asked later why
not, they said that there
are more factors that
effect there choice on
whether to watch a
movie or not. This could
be because of well
known actors, what
By asking this question I was able to see the amount of impact a friends say, what critics
trailer would have on the audience for them to actually come and say and what type of
watch the movie. The majority seem to be greatly affected by the genre the movie is and
trailer therefore I will need to have an effective trailer so that it where they have heard
will make my audience want to come and watch the movie. about the movie from.

11. • 35 people out of the total 52
that answered this question
said that they do not tend to
buy merchandise for a
Question 10
specific movie.
• Only 18 people out of the
total amount that answered
said that they buy film
merchandise for a movie.
Because we now live in a more
modernised society, the
amount of people buying
merchandise from movies has
declined thanks to things such
as the internet. To stay ahead
of the game I will need to use
synergy between different I am aware of the fact that there isn’t a large amount of
media platforms so that I can people buying merchandise so there will be no need in
maximise profit. This could making excess merchandise, so I will use supply and
include having apps for people demand to find the right balance on what I need to make.
on there phones and playing This question allows me to understand how well people
video games. connect with movies and what they look for.