2. Income of the Target Audience
• Most of the target audience get there income from a part time job as 10
people selected this option.
• The other most popular choice was their parents meaning that my target
audience do not have a lot of disposable income.
• This is backed up by my focus group as everyone in the focus group
stated that they get there money from either their parents or a part time
job.
• Therefore my film can not be too expensive to access as my target
audience do not have money to spare.
3. How do the audience spend there
free time?
• From the graph, which shows the results from this question, most people
spend there free time seeing friends. The Cinema was the 4th
most popular
answer showing that people do go to the cinema and this could be with their
friends.
•The 2nd
most popular answer with 23 responses was Social Networking,
showing that the best place to put my trailer could be on social networking
sites.
4. What more would you want from
the media?
• The most popular answer for this questions was to make the media
cheaper as this received 18 responses.
• Although I cannot adjust cinema prices I could make my film cheaper on
DVD online to make it easier to access which was also a popular answer.
5. Use of Celebrities in Films
• The use of celebrities in films is obviously important to audiences as
80% of the people who answered my questionnaires said that they are
more likely to see a film if it features certain actors/actresses.
• This is backed up my focus group when one student said they are more
likely to see a film if it features ‘Orlando Bloom’.
• Therefore the use of close ups is important in a trailer because it
advertises the actors/actresses in the film.
6. Themes in a film
• From my focus group, the students answered that there favourite
theme in a film is comedy or romance. Therefore between there
favourite film is of the genre romantic comedy. However my film is a
romantic tragedy in the beginning there may be an element of
tragedy included.
• My questionnaire did not show significant results as Romance,
Revenge and Good vs Evil received the same amount of results.
• As you can see from the pie chart they each received 33.3% of the
vote each.
7. My Idea
• We pitched the idea for the film to the audience in the questionnaire and
then asked them to rate the idea on a scale of one to ten. The most popular
answer was ‘7’ showing that my idea is quite popular among the target
audience.
• As well as this, the highest score we received was ’10’ and this was
answered by 5 people, showing again that the idea is promising.
• The lowest score that it got was ‘1’ and this was only by one person
meaning that it is not significant.
