The majority of respondents were afraid of spiders and heights, fears they had as children. They were most frightened by the unknown and supernatural in horror films. Most preferred horror movies to be set in isolated areas with domestic settings. Regarding trailers, they liked suspense, music, voiceovers and darkness. While most wanted to be frightened by trailers, some did not. Respondents occasionally watched horror movies and were attracted to some blood and gore, but not an excessive amount. Paranormal Activity 3 was a recently watched film that some enjoyed for its unknown threat in an average setting, though one person found it too frightening. The majority of respondents were female.