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  
Anisah Shoaib Shah
 Having looked at the BFI website and done some 
additional research, statistics have shown that 36% of 
males who answered a survey enjoy watching horror 
films compared to 44% females, these figures differ from 
the Sky Horror channel who reported that 58% of their 
viewers are male. The difference in these statistics 
proves that both genders enjoy watching horror films. 
 Some surveys have also shown that a typical viewer of 
the horror genre is more likely to be a male around the 
age of 15-34. Having said this, recent figures show that 
females watching horror has exceeded males viewers for 
the first time.
The statistics here show that 36% of males who answered the survey enjoy watching horror films 
compared to 44% females, these figures differ from the Sky Horror channel who reported that 
58% of their viewers are male. The difference in these statistics demonstrate that both genders 
enjoy watching horror films therefore when creating my own horror film plot and storyline I will 
make it appealing to both males and females. Also, from the table I have gathered that manly 
males and females under 35 watch horror movies. This suggests it appeals to mainly a younger 
audience as it makes them appear as ‘rebellious’ to watching content that is scary and shocking 
to them and is ‘out of this world’
 The horror convention has been around for decades but in the 
last few decades, horror movies have become more 
associated with teen culture and younger adults. 
 Through horrors relation to gaming, a rough guess is that the 
male audience is also drawn into horror alongside females. 
 Because of the use of Blood, Gore and a lot of killings, they 
would most likely attract the male audience more as they find 
them thrilling. 
 This is due to the stereotypical thrill seeker which is portrayed 
usually with boys. 
 The usual age for someone watching horror movies is 
between 15 and 25. Horror movies give a thrill that excites the 
young audiences easier than an older one.
 I asked a few people why they like horror films and this is the 
general feedback I got… 
 They enjoyed the mystery and suspense and the audience want to 
be scared! They are familiar with the genre and the clichés and 
conventions that come with it. They like the thrill that horror movies 
bring and want to “Jump off of their seats” . They at times like the 
uncertainty that the suspense brings. A few also said they liked the 
blood and gore because of the fact that you usually do not see that 
in normal films. 
 20% said they liked romance horror films, 50% said they enjoyed 
sci-fi horror films and 30% said they like psychological horror e.g. 
The Black Swan
 People enjoy the tension, fear, anxiety, sadism and 
masochism of contemporary horror films and it is said to 
be ‘harmless entertainment’ for some. 
 They enjoy the enigmas and the curiosity that arises 
 Some enjoy the sci-fi characters, the ghosts and 
monsters because they are out of the daily norms . 
 The thrill that is arisen also interests most horror movie 
lovers 
 The suspense and mystery is enjoyed.
Annabelle (2014) 
I explored the IMDB website along 
with other online websites 
to gather reviews and what people 
enjoyed or disliked about the movie 
Annabelle that came out in 2014. 
Here are some reviews 
The IMDB 
website rated 
this movie an 
overall 5.6/10 
with the help 
of 35,439 users 
reviews.

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Audience Research

  • 1.   Anisah Shoaib Shah
  • 2.  Having looked at the BFI website and done some additional research, statistics have shown that 36% of males who answered a survey enjoy watching horror films compared to 44% females, these figures differ from the Sky Horror channel who reported that 58% of their viewers are male. The difference in these statistics proves that both genders enjoy watching horror films.  Some surveys have also shown that a typical viewer of the horror genre is more likely to be a male around the age of 15-34. Having said this, recent figures show that females watching horror has exceeded males viewers for the first time.
  • 3. The statistics here show that 36% of males who answered the survey enjoy watching horror films compared to 44% females, these figures differ from the Sky Horror channel who reported that 58% of their viewers are male. The difference in these statistics demonstrate that both genders enjoy watching horror films therefore when creating my own horror film plot and storyline I will make it appealing to both males and females. Also, from the table I have gathered that manly males and females under 35 watch horror movies. This suggests it appeals to mainly a younger audience as it makes them appear as ‘rebellious’ to watching content that is scary and shocking to them and is ‘out of this world’
  • 4.  The horror convention has been around for decades but in the last few decades, horror movies have become more associated with teen culture and younger adults.  Through horrors relation to gaming, a rough guess is that the male audience is also drawn into horror alongside females.  Because of the use of Blood, Gore and a lot of killings, they would most likely attract the male audience more as they find them thrilling.  This is due to the stereotypical thrill seeker which is portrayed usually with boys.  The usual age for someone watching horror movies is between 15 and 25. Horror movies give a thrill that excites the young audiences easier than an older one.
  • 5.  I asked a few people why they like horror films and this is the general feedback I got…  They enjoyed the mystery and suspense and the audience want to be scared! They are familiar with the genre and the clichés and conventions that come with it. They like the thrill that horror movies bring and want to “Jump off of their seats” . They at times like the uncertainty that the suspense brings. A few also said they liked the blood and gore because of the fact that you usually do not see that in normal films.  20% said they liked romance horror films, 50% said they enjoyed sci-fi horror films and 30% said they like psychological horror e.g. The Black Swan
  • 6.  People enjoy the tension, fear, anxiety, sadism and masochism of contemporary horror films and it is said to be ‘harmless entertainment’ for some.  They enjoy the enigmas and the curiosity that arises  Some enjoy the sci-fi characters, the ghosts and monsters because they are out of the daily norms .  The thrill that is arisen also interests most horror movie lovers  The suspense and mystery is enjoyed.
  • 7. Annabelle (2014) I explored the IMDB website along with other online websites to gather reviews and what people enjoyed or disliked about the movie Annabelle that came out in 2014. Here are some reviews The IMDB website rated this movie an overall 5.6/10 with the help of 35,439 users reviews.