Rand Fishkin's presentation from the May 26th Wappow social media meetup. on why search engines need social data and how the two are merging together to create exciting opportunities for marketers.
How Top Ranking Brands Like Moz and HubSpot REALLY Do SEOChad Pollitt
SEO has come a long way since the late 90’s. Algorithm updates and advancements in technology have made it harder and harder for brands to sculpt their search signals in order to gain maximum search engine visibility.
This presentation looks at two highly visible brands and explains what they do to drive copious amounts of search traffic. The explanation just might surprise you, too.
Rand Fishkin's presentation from the May 26th Wappow social media meetup. on why search engines need social data and how the two are merging together to create exciting opportunities for marketers.
How Top Ranking Brands Like Moz and HubSpot REALLY Do SEOChad Pollitt
SEO has come a long way since the late 90’s. Algorithm updates and advancements in technology have made it harder and harder for brands to sculpt their search signals in order to gain maximum search engine visibility.
This presentation looks at two highly visible brands and explains what they do to drive copious amounts of search traffic. The explanation just might surprise you, too.
The Mighty Nudge: The Future of SEO, Social Media, & Content MarketingRand Fishkin
The days of bludgeoning algorithms, networks, and people are over. Modern marketing success in channels like search, social media, content marketing, email, CRO, et al. requires subtle "nudges" to have success.
SMC Panel: Integrating Social Media Marketing & SEODaniel Riveong
The "SEO & Social Media Integration" shows a series of mini case studies on 1) how SEO can help assist Social Media campaigns; and 2) how Social Media campaigns are a powerful component of doing successful SEO.
Examples are taken from GE, Lenovo, SlideShare, Farecast and many others
Was presented by Daniel Riveong of e-Storm for the Social Media Club San Francisco/Silicon Valley, 01/21/2009.
Rand looks at Moz's 2015 analysis of ranking factors in Google's search engine and compares opinion data, correlation numbers, and experiments to give a picture of how modern SEO fits together.
2012 03 OMI Denver inbound marketing- seo is more than seoGillian Muessig
SEO, Social and Mobile combine as the Inbound Marketing platform expands on the Internet. Learn how to use multiple tactics and platforms to create cohesive marketing that improves conversions and gives you a competitive edge.
Using Social Media for Professional NetworkingErin Norvell
The best way to use social media for professional networking is to use it effectively in your day-to-day life. Learn how to: create a professional digital profile; find your voice and create fresh social media content; use LinkedIn and Twitter effectively for networking; create meaningful connections; and build lasting professional relationships.
This presentation was developed for the American Public Health Association (APHA) as part of their resources for early career professionals. It was originally delivered in January, 2015 and was updated in May, 2016.
For more from Digital Edge Communications, visit our website: www.digitaledgecommunications.us
Enhanced Social Media Marketing with WordPress (2013 Update)Brian Rotsztein
The slides from my WordCamp Ottawa 2013 talk "Enhanced Social Media Marketing with WordPress." Thank you for all of the fantastic feedback on my session. I sincerely appreciate it.
These are the slides to my presentation at PodCamp Montreal 2010. The talk mentioned search engine optimization (SEO) , pay per click (PPC), and social media marketing. I stress the convergence of these different approaches to Internet marketing. There's a lot to say on the topic but I wanted to make sure we had time for a discussion (and an interesting, lively one it turned out to be... thank you!) so this version is much shorter than the original one but it should be fine. You can look at this as a sort of "status update" where I point out how Google has worked its way into social and how Facebook is getting into search. If your company needs help with online marketing, contact me or my team. Thank you for your interest!
SEO Pagination - The Ultimate Guide (aka "Gettin' Jiggy Wit It")Adam Audette
My presentation at SMX West 2012.
Gettin' Jiggy Wit It - the Ultimate Guide to Pagination for SEO
Covers:
- rel next / prev
- rel canonical
- meta robots noindex
- view all pages
- and more!
Shows how to deal with different scenarios and makes recommendations for each situation.
The Mighty Nudge: The Future of SEO, Social Media, & Content MarketingRand Fishkin
The days of bludgeoning algorithms, networks, and people are over. Modern marketing success in channels like search, social media, content marketing, email, CRO, et al. requires subtle "nudges" to have success.
SMC Panel: Integrating Social Media Marketing & SEODaniel Riveong
The "SEO & Social Media Integration" shows a series of mini case studies on 1) how SEO can help assist Social Media campaigns; and 2) how Social Media campaigns are a powerful component of doing successful SEO.
Examples are taken from GE, Lenovo, SlideShare, Farecast and many others
Was presented by Daniel Riveong of e-Storm for the Social Media Club San Francisco/Silicon Valley, 01/21/2009.
Rand looks at Moz's 2015 analysis of ranking factors in Google's search engine and compares opinion data, correlation numbers, and experiments to give a picture of how modern SEO fits together.
2012 03 OMI Denver inbound marketing- seo is more than seoGillian Muessig
SEO, Social and Mobile combine as the Inbound Marketing platform expands on the Internet. Learn how to use multiple tactics and platforms to create cohesive marketing that improves conversions and gives you a competitive edge.
Using Social Media for Professional NetworkingErin Norvell
The best way to use social media for professional networking is to use it effectively in your day-to-day life. Learn how to: create a professional digital profile; find your voice and create fresh social media content; use LinkedIn and Twitter effectively for networking; create meaningful connections; and build lasting professional relationships.
This presentation was developed for the American Public Health Association (APHA) as part of their resources for early career professionals. It was originally delivered in January, 2015 and was updated in May, 2016.
For more from Digital Edge Communications, visit our website: www.digitaledgecommunications.us
Enhanced Social Media Marketing with WordPress (2013 Update)Brian Rotsztein
The slides from my WordCamp Ottawa 2013 talk "Enhanced Social Media Marketing with WordPress." Thank you for all of the fantastic feedback on my session. I sincerely appreciate it.
These are the slides to my presentation at PodCamp Montreal 2010. The talk mentioned search engine optimization (SEO) , pay per click (PPC), and social media marketing. I stress the convergence of these different approaches to Internet marketing. There's a lot to say on the topic but I wanted to make sure we had time for a discussion (and an interesting, lively one it turned out to be... thank you!) so this version is much shorter than the original one but it should be fine. You can look at this as a sort of "status update" where I point out how Google has worked its way into social and how Facebook is getting into search. If your company needs help with online marketing, contact me or my team. Thank you for your interest!
SEO Pagination - The Ultimate Guide (aka "Gettin' Jiggy Wit It")Adam Audette
My presentation at SMX West 2012.
Gettin' Jiggy Wit It - the Ultimate Guide to Pagination for SEO
Covers:
- rel next / prev
- rel canonical
- meta robots noindex
- view all pages
- and more!
Shows how to deal with different scenarios and makes recommendations for each situation.
Rand Fishkin's presentation from SMX Munich sharing early data from SEOmoz's biennial search engine ranking factors survey and correlation data from 10K+ Google search results.
Social Search: Impacts of Social Media on SEOR3 Social Media
Do SEO and social media really have as much to do with each other as you think? Do social signals really boost your SEO? Roxanne goes over those questions and so much more, like content marketing, link building and more in this presentation for Rocks Digital!
Five Principles of Inbound Markeing, and Four Simple Strategies for Teaching ItColin Alsheimer
Inbound Marketing 101 presentation that covers the five basic principles of Inbound Marketing strategy, plus four simple strategies for teaching it to students.
La movilidad requiere una adaptación de la comunicación pero, a cambio, aporta una gran cantidad de información sobre el usuario: dónde está, en qué momento consulta nuestra aplicación, si la comparte, con quién… Información que incorporada al Big Data aporta mucho a las empresas que pueden diseñar campañas a medida de las necesidades y gustos de sus clientes y potenciales consumidores.
Publishing content online isn't quite as easy as hitting the publish button. With millions of pieces of content being 'published' daily, how do you make sure your content gets received by the people that matter? How can you make it travel further beyond your target audience?
We've answered these questions in our presentation: '13 Top Tips for Publishing Content'
For our full list of content writing tips, visit our blog: http://www.ewebmarketing.com.au/blog/content-writing-tips-seo/
Image credits can be found in the final slides, thank you to all who licensed their images for use.
Webit 2016 Digital Bulgaria Social Media & SEO trendsKatya Todorova
Katya Todorova has a panel discussion during Digital Bulgaria Forum on WEBIT about the Social Media & SEO Trends of 2016. Other panelists were Biser Valov, Stan Dimitrov and Ognian Mladenov
SEO y Branding: SEO para potenciar la marcaSeñor Muñoz
El SEO se asocia, normalmente, con estrategias de contenidos muy agresivas, pero el SEO no es eso, el SEO es mejorar la web. Una de las partes que es más sencilla de mejorar es la relacionada con el contenido: no hay nadie que sepa más de su negocio que el dueño o sus empleados. Pues de eso trata mi charla, de poner en valor a todo el tejido productivo de la empresa (la marca) para hacerles conseguir una mayor visibilidad con un coste controlado y que ya tiene en el proceso productivo: marketing, desarrollo, ventas, producción,…
Machine Learning Search and SEO - Zenith; Duluth, MN. Eric Enge
Machine learning is the next great computer revolution, one that is already here. We don’t have to wait for the future; Google has been using machine learning to solve many complex search-related problems for years, and the applications keep growing, including last year’s announcement of the addition of RankBrain to the search algorithm and the impact of machine learning on search. Google's RankBrain algorithm caused major confusion in the digital marketing community. This presentation will show you what RankBrain really is about, what else Google is likely to do with machine learning, and how it impacts your #SEO strategy. This slide was presented at Zenith Conference in Duluth, MN.
Strategi sukses membangun bisnis dari rumah (bisnis rumahan), dengan semakin mudahnya akses internet untuk siapapun, bahkan dengan uang 5 ribu perak, kita semua sudah bisa browsing dan akses layanan media di internet, maka peluang untuk mencari uang akan semakin mudah
Buat Anda yang sibuk dirumah, mungkin sebagai ibu rumah tangga, banyak potensi untuk mengembangkan usaha dari rumah, artikel ini akan memberikan tuntutan yang menarik buat anda
Ebriks-Social media to achieve SEO success ebriksinfotech
Here we share a presentation on the social media to achieve SEO scuccess.Social media activities leads to the better search results and hence good page rank.Ebriks seo company provides the best SEO services in the social media.if you know more about this please visit @www.ebriks.com
Connecting Inbound Marketing for Exceptional Return, with Rand FishkinMadeline Riley
As a marketer for your organization, you’re called upon to handle the creation and promotion of content on your site, explore the various channels (social media, search, blogs, communities, etc.) for distribution, and then run analytics, reporting and optimization over your efforts.
This work can seem daunting.
In this talk, Rand will cover how to connect all of these in a way that builds more value than the sum of each part. The channels to pursue, the metrics to track, the optimization techniques — all will be explored with colorful examples and a repeatable process.
Social Media and SEO have never been more intertwined than they are today. Not only are social media elements like Tweets and reviews making their way into search results, but Google’s new social search is a clear indicator that social media’s effect on search is going to continue to grow in importance. By aligning your social media campaign with SEO best practices and your optimization strategy, you not only maximize the ROI of your social media program, but you begin to set the foundation for future organic search success.
Strategies to Boost SEO Rank Using Social Signals - Webinar by ShopSocially a...Shop Socially
Marketers can boost SEO Rank using social signals . ShopSocially and Americaneagle.com webinar presented proven strategies for using social to improve SEO Rank. These strategies are:
1. Increase content sharability via onsite social apps
2. Optimize shared content
3. Channel social UGC for SEO benefit
4. Use social UGC as social proof on site
This video is a recording of this webinar and details the above strategies.
To implement these strategies on your website and get the SEO benefit via social, contact ShopSocially at shopsocially.com/platform/request-a-demo.html or write to sales@shopsocially.com
The Role of Social Media in Search Engine MarketingDane Cobain
The presentation that I gave at the Click.It Search Marketing online summit. You can check out the webinar of this presentation for free at: www.clickitsummit.com/searchmarketing/
http://www.danecobain.com
Integrating search marketing and social mediaSimon Nash
My presentation on the interplay between search marketing and social media; originally prepared for a conference in Singapore. Contributions from Tom Voirol and Mark Kelly
Integrating search marketing and social mediaReading Room
A presentation on the interplay between search marketing and social media; originally prepared for a conference in Singapore. Credits to Simon Nash, Tom Voirol and Mark Kelly
The SEO Value of Social Media
Social Media and SEO have never been more intertwined than they are today. Not only are social media elements like Tweets and reviews making their way into search results, but Google's new social search is a clear indicator that social media's effect on search is going to continue to grow in importance. By aligning your social media campaign with SEO best practices and your optimization strategy, you not only maximize the ROI of your social media program, but you begin to set the foundation for future organic search success.
* Ray "Catfish" Comstock, Director of SEO, BusinessOnline
Get an early look at the marketing and customer research problems SparkToro exists to solve, beta product screenshots, use cases, and pricing/launch plans.
As web marketing undergoes its biggest shift in a decade, how we impact audiences needs to evolve. In this presentation, Rand shows how web marketers in content, search, social, and advertising (+ influencer marketing) can shift their strategic and tactical investments to align with what the big platforms offer, and how consumer behavior has changed, too.
Influencer marketing can be a powerful tactic, but the practice is far too narrow, and often focused on wrong metrics. In this presentation, Rand expands on what marketing through influence can do, and shows examples of a higher ROI form of marketing through channels of influence (not just Instagram & YouTube "influencers")
How to Kick Butt with Your Email OutreachRand Fishkin
Rand's presentation from Searchlove on how to get (almost) everything you've ever wanted with just an email. If you're trying to do email outreach to improve your content marketing, social media efforts, link building, public relations opportunities, networking, product feedback, and more, these slides are for you!
SEO on the SERPs - Brighton SEO Closing TalkRand Fishkin
Rand's presentation from Brighton SEO, Fall 2018 focusing on the shifts in Google's behavior toward the SERP and away from referring outlinking traffic.
One of the biggest reasons startups fail is the inability to scalably attract customers at low cost. In this presentation, Rand covers 8 reasons startups miss out on marketing success, and tips for how to overcome these pitfalls.
The Invisible Giant that Mucks Up Our MarketingRand Fishkin
Rand's presentation on the biases of cultural conditioning in the marketing world, and how history and media nudges marketers to make bad choices (along with loads of tactical SEO, social media, and content marketing tips).
Rand's presentation from the Marketing Loves Sales conference in Portland, Oregon, covering the landscape of search, and tactical tips for B2B practitioners of SEO.
How to Survive Google's Trojan Horsing of the WebRand Fishkin
Rand's presentation from Mozcon 2017 on how Google enters and often crowds out competitors in vertical search spaces (and how marketers can fight back against this threat).
What Startup Execs Need to Know About SEO in 2017Rand Fishkin
Rand's presentation to Foundry Group's portfolio of startup execs in August 2017, covering 5 important areas of knowledge around SEO at the executive level.
Thanks to a partnership with Jumpshot, Moz is presenting data about Google's search growth, click distribution, and more via a panel of millions of US web users.
This presentation examines how Google's ranking systems have prioritized searcher-task-accomplishment, and how SEOs must respond by optimizing for this process.
Rand's presentation on how to select strategic, digital marketing investments for your brand. Advice: step back, stop doing what you're good at or what you've been hired/asked to do in order to figure out what channels and tactics might work even better.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
When stars align: studies in data quality, knowledge graphs, and machine lear...
Social Media for SEO in 2012
1. Using Social Media to Achieve SEO Success:
How to leverage the opportunities in social media for
higher rankings in organic search results
Rand Fishkin | CEO
http://bit.ly/mozsocialseo2012
5. Google+ Suggested Users
The “people and pages” results appear to come from participation on G+, high circle counts,
consistent contributions and brand signals
6. Google+ in Logged-Out Results
Both “people and pages” and +1 counts show for logged-out users.
8. Tweeted URLs Earn Direct Links
Google says they don’t directly count tweets in rankings, but a popular tweet containing a link
earns a lot of re-publishing across the web Google does crawl, index and count.
9. Facebook Shares in Bing, Too
Through Bing’s partnership/integration with Facebook, results are massively personalized for any
logged-in Facebook user (all 900 million of them)
10. Google’s DEEP Social Network
Whoa. Google really does
know everything about you
(and your friends).
http://www.google.com/s2/u/0/search/social - the hardest-to-find page in Google
12. Social Drives Awareness & Branding
Keith Urban’s tweet informed 200 million people prior to President Obama’s speech:
http://blog.socialflow.com/post/5246404319/breaking-bin-laden-visualizing-the-power-of-a-single
13. Social Drives Queries
Just after the social boom from DSC, the queries for their brand went “meteoric” in Google Trends
15. Social Yields Press
via http://stateofthemedia.org/2012/mobile-devices-and-news-consumption-some-good-signs-for-
journalism/what-facebook-and-twitter-mean-for-news/?src=prc-section
21. Create Share-
Worthy Content
Share Socially
Earn the Social
Rankings Boost
Get Natural Links
from Content’s
Visibility & Value
22. Create Share-
Worthy Content
Share Socially
Earn the Social
Rankings Boost
Get Natural Links
from Content’s
Earn More Social Visibility & Value
Followers
23. Create Share-
Worthy Content
Share Socially
Earn the Social
Rankings Boost
Amplify Network
Reach Get Natural Links
from Content’s
Earn More Social Visibility & Value
Followers
24. Create Share-
Worthy Content
More Searchers Share Socially
Biased to Seeing
Your Stuff
Earn the Social
Rankings Boost
Amplify Network
Reach Get Natural Links
from Content’s
Earn More Social Visibility & Value
Followers
25. Create Share-
Worthy Content
More Searchers Share Socially
Biased to Seeing
Your Stuff
Win the Earn the Social
Internet Rankings Boost
Amplify Network
Reach Get Natural Links
from Content’s
Earn More Social Visibility & Value
Followers
33. Earn Links Like Crazy
The links are too new to show in link tools like OSE/Majestic, but they likely have 10K+ links from
high authority domains in just a few days.
34. Win the Internet
Via http://sigforum.com/eve/forums/a/tpc/f/320601935/m/2220052382
35. A Great Case Study for SEO
If DSC had integrated SEO into their viral and social marketing plan, they likely could have earned
rankings across search terms that would continue to send them traffic long after the launch.
40. Requesting Feedback/Shares by Name
Because a +Name becomes a notification, using them signals G+ users and often results in a follow
41. Study Ripples to Target Viral Users
I shared this; it got lots
of re-shares
By viewing ripples like this one, you can see which influencers resulted in large amounts of shares.
Hot on G+ is a great way to study this: https://plus.google.com/u/1/hot
42. G+ Also Uses Gmail… Email = Network
Anyone with a Gmail account is automatically included in personalized sharing
44. Best Way to Grow Your Network: Share Links
http://danzarrella.com/infographic-5-scientifically-proven-ways-to-get-more-retweets.html
45. Drive More Social Activity w/ Proper Timing
Via http://www.tweriod.com (I know, terrible name, but cool service)
46. Gamification + Profiles/UGC = WIN
SEOmoz’s gamified profiles created a 100% boost in profile completion (and thousands more links
from members’ sites. Via http://www.seomoz.org/users/profile/
59. News/Media/PR
SEO Email
Blogs + Blogging Research/White Papers
Infographics
Comment Marketing
Social Networks
Online Video
COMBINE TO WIN Local Portals
(focus on just one, and you miss out)
Forums
Webinars
Social Bookmarking Word of Mouth
Direct/Referring Links Podcasting
Type-In Traffic Q+A Sites
60. Rand Fishkin | CEO
@randfish
www.seomoz.org/blog
rand@seomoz.org
http://bit.ly/mozsocialseo2012