What is SEO? - Basic SEO Guide for Beginners.pptx

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SEO is the practice of optimizing a website to increase organic search engine rankings and traffic. Key aspects of SEO include on-page optimization through keyword research, content writing and structural elements, as well as off-page optimization such as link building. When done effectively over time, SEO provides free traffic and exposure that can convert visitors into customers and sales.

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You will become aware of the issues that can adversely affect the position of your website in the search engine results. You will also learn about some the positive steps you can take to improve both your website and the linking to your website that over time will improve your website promotion within Google.By the end of the course you won’t necessarily know how to fix any outstanding issues but at least you will be aware that you do have outstanding issues on your website. A more detailed series of courses is available which will cover the actual techniques you need to implement in detail to really get the best out of your search engine optimisation efforts. ARISE ROBY

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Web sites, which index and class other web sites according to their keywords, explanations and contents and make it easier and faster to reach obtained site-search results, are called as search engines. SEO “Search Engine Optimization” is the one of the widely used technique that provides web sites fast reachable. In this work we explained required information to make a web site more indexed by search engines and considering their keywords make them first listed. Search engine is some kind of software, which collects data about web sites. At this point, the collected data includes the web site URL, some keywords or keyword groups that define the content of the web site, the code structure that forms the web page and also links provided on the web site. The related collected data is indexed and stored on a database. All of these operations are performed by the search engine software (crawler, spider, bot).Search engines use special programs, which are named as spider or bot. These programs move by using hyperlink structure of the Web. They navigate through web pages periodically and capture changes that have been made since last navigation (Spiders / Crawlers). Data obtained by the related programs are stored in a very wide database system. This database is called as the index of the search engine. On the other hand, the performed operation is called as “indexing”. When users perform a query in order to get some data or information, the related querry is transferred to the search engine index and results are shown to users(querry). Essential competition factor among search engines is appeared during “relevant result showing, sorting” process. After determining the related pages with the performed querry, they must be shown to users in a sorted list structure. At this point, search engine algorithms take an important role and they try to show the most relevant results for users (øyiler, 2009).Briefly, searching robots collect data about each URL and store the collected data in a database. When a user connects to the search engine for a search session, references in the related database are evalauted and obtained results are returned back to user(Atay and others, 2010)

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