The document discusses search engine optimization (SEO) and how it works. It explains that SEO is the process of affecting how visible a website or webpage is in unpaid search engine results. It then outlines the different types of SEO, including on-page SEO which involves optimizing website content, and off-page SEO which refers to link building and other external techniques. The document also discusses important SEO building blocks like keywords, links, and crawlers. Finally, it defines white hat SEO which follows search engine rules, and black hat SEO which uses unethical tactics.

1. SEO PPT

2.  INTRODUCTION
 TYPES OF SEO
 HOW SEO WORKS
 SEO BUILDING BLOCKS
KEYWORD
CRAWLER
LINKS
 WHITE HAT
 BLACK HAT
OUT LINE

3. Search engine optimization (SEO) is
the process of affecting the visibility
of a website or a web page in a
search engine's unpaid results
often referred to as "natural,"
"organic," or "earned"
results.
SEO

4. OFF-PAGE
ON-PAGE
TYPES OF SEO

5. On Page SEO is the science of optimizing the
contents of a website such that it becomes
friendlier to the search engines.
This technique includes
the optimization of texts,
images, tags, URL structure,
internal links, headers etc.
ON-PAGE SEO

6. Off page SEO refers to techniques
that can be used to improve the position
of a web site in the search engine
results page (SERPs). Many people
associate off-page SEO with link
building but it is not only that.
OFF PAGE SEO

7.  Keywords
 Keyword selection and keyword-rich text
 Crawler
 A crawler-friendly site navigation scheme
 Links
 Link popularity
SEO Optimization Categories

8. In search engine optimization (SEO) terminology, white
hat SEO refers to the usage of optimization strategies,
techniques and tactics that focus on a human audience
opposed to search engines and completely follows search
engine rules and policies.
WHITE HAT SEO

9. In search engine optimization (SEO) terminology, black
hat SEO refers to the use of aggressive SEO strategies,
techniques and tactics that focus only on search engines
and not a human audience, and usually does not obey
search engines guidelines.
BLACK HAT SEO

10. BLACK HAT VS WHITE HAT