SlideShare a Scribd company logo

Social Media for Entrepreneurs

•Download as KEY, PDF•
•
Paul Kortman
Paul Kortman
Technology
1 of 26
Social Media for Entrepreneurs The Basics, and who to follow
About Paul Kortman Newaygo - The Stream 12 years - IT nerd 4 years - Digital Marketer Parallel Entrepreneur Social Media for Entrepreneurs @namtrok - Paul Kortman
Social Media Defined Social media is a type of online media that expedites conversation, aka it allows users to participate in the creation of the content. Social Media reflects off-line activities in an on-line environment Social Media for Entrepreneurs @namtrok - Paul Kortman
Social Media is people having conversations online Social Media for Entrepreneurs @namtrok - Paul Kortman
Why Should you Care? Social Media for Entrepreneurs @namtrok - Paul Kortman
Why Should You Care Top 10 most-visited Websites 2009 2010 google.com facebook.com mail.yahoo.com google.com facebook.com mail.yahoo.com 1.Social Media sites yahoo.com yahoo.com myspace.com youtube.com are more popular mail.live.com msn.com than any other youtube.com myspace.com website search.yahoo.com mail.live.com msn.com search.yahoo.com ebay.com bing.com Data is based on US visits for Janurary to November 2009 and 2010 Source: Experian Hitwise Social Media for Entrepreneurs @namtrok - Paul Kortman
Why Should You Care 2.Users spend more time being social online than they do seeking information Social Media for Entrepreneurs @namtrok - Paul Kortman
Why Should You Care 3.People are talking about you, your business, your field right now Social Media for Entrepreneurs @namtrok - Paul Kortman
Why Should You Care The Tools may change 4.Social Media as a concept is MySpace only going to Facebook become more pervasive The Concept will grow Social Media for Entrepreneurs @namtrok - Paul Kortman
Why Should You Care 1.Social Media sites are popular 2.Users spend more time on social media 3.People are talking about you 4.Social Media is becoming more pervasive Social Media for Entrepreneurs @namtrok - Paul Kortman
Stats Social Media for Entrepreneurs @namtrok - Paul Kortman
Stats - Facebook 600 Million Worldwide Users (10%) 155 Million US users (50%) 5 Million Michigan users (49.8%) source: socialbakers.com Social Media for Entrepreneurs @namtrok - Paul Kortman
Stats - Twitter 3 years, 2 months, 1 day --> 1 billion tweets 1 week --> 1 billion tweets 177 million daily tweets 460K new accounts/day source: twitter.com Social Media for Entrepreneurs @namtrok - Paul Kortman
Stats - YouTube >2 billion views/day 15 min/day - avg person 24 hrs uploaded/day source: website-monitoring.com Social Media for Entrepreneurs @namtrok - Paul Kortman
Stats - LinkedIn 101 Million users 41% female 44% US source: invisibleinkdigital.com Social Media for Entrepreneurs @namtrok - Paul Kortman
What should you do? Social Media for Entrepreneurs @namtrok - Paul Kortman
What should you do? 1.Listen Social Media for Entrepreneurs @namtrok - Paul Kortman
What should you do? 2.Participate Social Media for Entrepreneurs @namtrok - Paul Kortman
What should you do? 3.Relinquish Control The goal is not to control the conversation The goal is to enable, inform, inspire, educate Social Media for Entrepreneurs @namtrok - Paul Kortman
What should you do? 4.Engage Be honest They’ll see right through any spin Social Media for Entrepreneurs @namtrok - Paul Kortman
So Where do I Start Social Media for Entrepreneurs @namtrok - Paul Kortman
So Where do I Start Facebook Twitter Blog YouTube LinkedIn Social Media for Entrepreneurs @namtrok - Paul Kortman
Social Media & ROI Processes done online? Communications preformed online Support/Answer Questions online vs on phone Social Media for Entrepreneurs @namtrok - Paul Kortman
one more thing People connect with people We’re in this together Connect with your target audience Social Media for Entrepreneurs @namtrok - Paul Kortman
Thanks This Slide Show can be downloaded here: http://paulkortman.com/stream Paul Kortman paulkortman.com twitter.com/namtrok Social Media for Entrepreneurs @namtrok - Paul Kortman
Social Media for Entrepreneurs

Recommended

Social Network-Driven Voter's Education
Social Network-Driven Voter's EducationSocial Network-Driven Voter's Education
Social Network-Driven Voter's Education
Paul Pajo
 
Social - Best habits to follow and pitfalls to avoid
Social - Best habits to follow and pitfalls to avoidSocial - Best habits to follow and pitfalls to avoid
Social - Best habits to follow and pitfalls to avoid
Venkatarangan Thirumalai
 
22 Facebook tips
22 Facebook tips22 Facebook tips
22 Facebook tips
burin rujjanapan
 
Social media puzzled tar conventionpptx
Social media puzzled tar conventionpptxSocial media puzzled tar conventionpptx
Social media puzzled tar conventionpptx
Amy Smythe-Harris
 
Digital Professionalism 2013
Digital Professionalism 2013Digital Professionalism 2013
Digital Professionalism 2013
Christopher Pell
 
Social Media Presentation for Catholic Organizations
Social Media Presentation for Catholic OrganizationsSocial Media Presentation for Catholic Organizations
Social Media Presentation for Catholic Organizations
Molly Nichelson
 
Why Google Plus is the Only Social Network That Matters SMAZ 6
Why Google Plus is the Only Social Network That Matters SMAZ 6Why Google Plus is the Only Social Network That Matters SMAZ 6
Why Google Plus is the Only Social Network That Matters SMAZ 6
Matthew O'Brien
 
Online Engagement
Online EngagementOnline Engagement
Online Engagement
Anne Adrian
 

Recommended

Social Network-Driven Voter's Education
Social Network-Driven Voter's EducationSocial Network-Driven Voter's Education
Social Network-Driven Voter's Education
Paul Pajo
 
Social - Best habits to follow and pitfalls to avoid
Social - Best habits to follow and pitfalls to avoidSocial - Best habits to follow and pitfalls to avoid
Social - Best habits to follow and pitfalls to avoid
Venkatarangan Thirumalai
 
22 Facebook tips
22 Facebook tips22 Facebook tips
22 Facebook tips
burin rujjanapan
 
Social media puzzled tar conventionpptx
Social media puzzled tar conventionpptxSocial media puzzled tar conventionpptx
Social media puzzled tar conventionpptx
Amy Smythe-Harris
 
Digital Professionalism 2013
Digital Professionalism 2013Digital Professionalism 2013
Digital Professionalism 2013
Christopher Pell
 
Social Media Presentation for Catholic Organizations
Social Media Presentation for Catholic OrganizationsSocial Media Presentation for Catholic Organizations
Social Media Presentation for Catholic Organizations
Molly Nichelson
 
Why Google Plus is the Only Social Network That Matters SMAZ 6
Why Google Plus is the Only Social Network That Matters SMAZ 6Why Google Plus is the Only Social Network That Matters SMAZ 6
Why Google Plus is the Only Social Network That Matters SMAZ 6
Matthew O'Brien
 
Online Engagement
Online EngagementOnline Engagement
Online Engagement
Anne Adrian
 
Social media
Social mediaSocial media
Social media
Abdelmonim Osman
 
Socialmediaagtech
SocialmediaagtechSocialmediaagtech
Socialmediaagtech
Elaine Edwards, Kansas State University
 
Twitter Case Study by Mitesh M Motwani
Twitter Case Study by Mitesh M MotwaniTwitter Case Study by Mitesh M Motwani
Twitter Case Study by Mitesh M Motwani
Mitesh M Motwani
 
Social Media: Friend or Foe (MPSEOC 2014)
Social Media: Friend or Foe (MPSEOC 2014)Social Media: Friend or Foe (MPSEOC 2014)
Social Media: Friend or Foe (MPSEOC 2014)
nilamapatel
 
E&Y Social Media 101 Class -- 12-03-09
E&Y Social Media 101 Class -- 12-03-09E&Y Social Media 101 Class -- 12-03-09
E&Y Social Media 101 Class -- 12-03-09
Tom Humbarger
 
Twitter
TwitterTwitter
Twitter
Yosvadee Ketoun
 
What Is Social Media? (PG Edition)
What Is Social Media? (PG Edition)What Is Social Media? (PG Edition)
What Is Social Media? (PG Edition)
The Espresso Group
 
The FACEBOOK and TWITTER Phenomenon [9-28-2010]
The FACEBOOK and TWITTER Phenomenon [9-28-2010]The FACEBOOK and TWITTER Phenomenon [9-28-2010]
The FACEBOOK and TWITTER Phenomenon [9-28-2010]
CLARENCE APOSTOL, CHRMP, CHRM, CIRS, IADT
 
Beginner Twitter presentation
Beginner Twitter presentationBeginner Twitter presentation
Beginner Twitter presentation
guestdce2b8
 
Navca Twitter
Navca TwitterNavca Twitter
Navca Twitter
Lasa UK
 
Rise of the Silver Surfer - Opening the Closet on Aging - November 28, 2011
Rise of the Silver Surfer - Opening the Closet on Aging - November 28, 2011Rise of the Silver Surfer - Opening the Closet on Aging - November 28, 2011
Rise of the Silver Surfer - Opening the Closet on Aging - November 28, 2011
Barry Waite
 
Social media123
Social media123Social media123
Social media123
TheCloudCoach
 
A Social Media Overview of Facebook, Twitter & LinkedIn
A Social Media Overview of Facebook, Twitter & LinkedInA Social Media Overview of Facebook, Twitter & LinkedIn
A Social Media Overview of Facebook, Twitter & LinkedIn
Matt Young
 
Intro to twitter
Intro to twitterIntro to twitter
Intro to twitter
Greg Cruey
 
Facebook Presentation Privacy and tagging
Facebook Presentation Privacy and taggingFacebook Presentation Privacy and tagging
Facebook Presentation Privacy and tagging
Victor Castelo
 
\'What Is Twitter\' Presentation
\'What Is Twitter\' Presentation\'What Is Twitter\' Presentation
\'What Is Twitter\' Presentation
David Bigler
 
Web pp
Web ppWeb pp
Web pp
Jennifertrigg
 
MEDIA: Mobile the Channel - Data the Driver
MEDIA: Mobile the Channel - Data the DriverMEDIA: Mobile the Channel - Data the Driver
MEDIA: Mobile the Channel - Data the Driver
Lutz Finger
 
Nihonggo II
Nihonggo IINihonggo II
Nihonggo II
kathleenquinto
 
Hands-On Social Media Workshop -Social Media Know-how for Business Owners
Hands-On Social Media Workshop -Social Media Know-how for Business OwnersHands-On Social Media Workshop -Social Media Know-how for Business Owners
Hands-On Social Media Workshop -Social Media Know-how for Business Owners
Dorien Morin-van Dam
 
Managing social media burnout
Managing social media burnoutManaging social media burnout
Managing social media burnout
Position2BrandMonitor
 
The Best Way To Price Your Services
The Best Way To Price Your ServicesThe Best Way To Price Your Services
The Best Way To Price Your Services
Galaxy Weblinks Inc
 

More Related Content

What's hot

Facebook Presentation Privacy and tagging
Facebook Presentation Privacy and taggingFacebook Presentation Privacy and tagging
Facebook Presentation Privacy and tagging
Victor Castelo
 

What's hot (18)

Social media
Social mediaSocial media
Social media
 
Socialmediaagtech
SocialmediaagtechSocialmediaagtech
Socialmediaagtech
 
Twitter Case Study by Mitesh M Motwani
Twitter Case Study by Mitesh M MotwaniTwitter Case Study by Mitesh M Motwani
Twitter Case Study by Mitesh M Motwani
 
Social Media: Friend or Foe (MPSEOC 2014)
Social Media: Friend or Foe (MPSEOC 2014)Social Media: Friend or Foe (MPSEOC 2014)
Social Media: Friend or Foe (MPSEOC 2014)
 
E&Y Social Media 101 Class -- 12-03-09
E&Y Social Media 101 Class -- 12-03-09E&Y Social Media 101 Class -- 12-03-09
E&Y Social Media 101 Class -- 12-03-09
 
Twitter
TwitterTwitter
Twitter
 
What Is Social Media? (PG Edition)
What Is Social Media? (PG Edition)What Is Social Media? (PG Edition)
What Is Social Media? (PG Edition)
 
The FACEBOOK and TWITTER Phenomenon [9-28-2010]
The FACEBOOK and TWITTER Phenomenon [9-28-2010]The FACEBOOK and TWITTER Phenomenon [9-28-2010]
The FACEBOOK and TWITTER Phenomenon [9-28-2010]
 
Beginner Twitter presentation
Beginner Twitter presentationBeginner Twitter presentation
Beginner Twitter presentation
 
Navca Twitter
Navca TwitterNavca Twitter
Navca Twitter
 
Rise of the Silver Surfer - Opening the Closet on Aging - November 28, 2011
Rise of the Silver Surfer - Opening the Closet on Aging - November 28, 2011Rise of the Silver Surfer - Opening the Closet on Aging - November 28, 2011
Rise of the Silver Surfer - Opening the Closet on Aging - November 28, 2011
 
Social media123
Social media123Social media123
Social media123
 
A Social Media Overview of Facebook, Twitter & LinkedIn
A Social Media Overview of Facebook, Twitter & LinkedInA Social Media Overview of Facebook, Twitter & LinkedIn
A Social Media Overview of Facebook, Twitter & LinkedIn
 
Intro to twitter
Intro to twitterIntro to twitter
Intro to twitter
 
Facebook Presentation Privacy and tagging
Facebook Presentation Privacy and taggingFacebook Presentation Privacy and tagging
Facebook Presentation Privacy and tagging
 
\'What Is Twitter\' Presentation
\'What Is Twitter\' Presentation\'What Is Twitter\' Presentation
\'What Is Twitter\' Presentation
 
Web pp
Web ppWeb pp
Web pp
 
MEDIA: Mobile the Channel - Data the Driver
MEDIA: Mobile the Channel - Data the DriverMEDIA: Mobile the Channel - Data the Driver
MEDIA: Mobile the Channel - Data the Driver
 

Viewers also liked

How to build your company vision & mission, brand platform and big idea for c...
How to build your company vision & mission, brand platform and big idea for c...How to build your company vision & mission, brand platform and big idea for c...
How to build your company vision & mission, brand platform and big idea for c...
Rahmatullah Akbar
 
The 6 Habits of Highly Effective Social Entrepreneurs
The 6 Habits of Highly Effective Social EntrepreneursThe 6 Habits of Highly Effective Social Entrepreneurs
The 6 Habits of Highly Effective Social Entrepreneurs
Brazen
 
Telling Your Breakthrough Brand Story On Social Media For Entrepreneurs
Telling Your Breakthrough Brand Story On Social Media For EntrepreneursTelling Your Breakthrough Brand Story On Social Media For Entrepreneurs
Telling Your Breakthrough Brand Story On Social Media For Entrepreneurs
Doyle Buehler
 

Viewers also liked (15)

Nihonggo II
Nihonggo IINihonggo II
Nihonggo II
 
Hands-On Social Media Workshop -Social Media Know-how for Business Owners
Hands-On Social Media Workshop -Social Media Know-how for Business OwnersHands-On Social Media Workshop -Social Media Know-how for Business Owners
Hands-On Social Media Workshop -Social Media Know-how for Business Owners
 
Managing social media burnout
Managing social media burnoutManaging social media burnout
Managing social media burnout
 
The Best Way To Price Your Services
The Best Way To Price Your ServicesThe Best Way To Price Your Services
The Best Way To Price Your Services
 
How to build your company vision & mission, brand platform and big idea for c...
How to build your company vision & mission, brand platform and big idea for c...How to build your company vision & mission, brand platform and big idea for c...
How to build your company vision & mission, brand platform and big idea for c...
 
Social Media for Entrepreneurs
Social Media for EntrepreneursSocial Media for Entrepreneurs
Social Media for Entrepreneurs
 
Social Entrepreneurship & Measuring Social Impact: 101
Social Entrepreneurship & Measuring Social Impact: 101Social Entrepreneurship & Measuring Social Impact: 101
Social Entrepreneurship & Measuring Social Impact: 101
 
Social Media in Action - JA Resorts & Hotels
Social Media in Action - JA Resorts & HotelsSocial Media in Action - JA Resorts & Hotels
Social Media in Action - JA Resorts & Hotels
 
Social Media Training - How to Build Your Brand
Social Media Training - How to Build Your BrandSocial Media Training - How to Build Your Brand
Social Media Training - How to Build Your Brand
 
The 6 Habits of Highly Effective Social Entrepreneurs
The 6 Habits of Highly Effective Social EntrepreneursThe 6 Habits of Highly Effective Social Entrepreneurs
The 6 Habits of Highly Effective Social Entrepreneurs
 
Telling Your Breakthrough Brand Story On Social Media For Entrepreneurs
Telling Your Breakthrough Brand Story On Social Media For EntrepreneursTelling Your Breakthrough Brand Story On Social Media For Entrepreneurs
Telling Your Breakthrough Brand Story On Social Media For Entrepreneurs
 
Marketing Execution workshop
Marketing Execution workshopMarketing Execution workshop
Marketing Execution workshop
 
Brand Management Training Program
Brand Management Training ProgramBrand Management Training Program
Brand Management Training Program
 
Social media training for entrepreneurs
Social media training for entrepreneursSocial media training for entrepreneurs
Social media training for entrepreneurs
 
2015 Upload Campaigns Calendar - SlideShare
2015 Upload Campaigns Calendar - SlideShare2015 Upload Campaigns Calendar - SlideShare
2015 Upload Campaigns Calendar - SlideShare
 

Similar to Social Media for Entrepreneurs

Dr. Strangelove or How I Learned To Stop Worrying and Love The Social Media
Dr. Strangelove or How I Learned To Stop Worrying and Love The Social MediaDr. Strangelove or How I Learned To Stop Worrying and Love The Social Media
Dr. Strangelove or How I Learned To Stop Worrying and Love The Social Media
jonmoss
 
Final Landwave Social Media Session One w.notes June8
Final Landwave Social Media Session One w.notes June8Final Landwave Social Media Session One w.notes June8
Final Landwave Social Media Session One w.notes June8
PWG Small Business Marketing
 
Social Media and the Job World
Social Media and the Job WorldSocial Media and the Job World
Social Media and the Job World
Mike Schaffer
 

Similar to Social Media for Entrepreneurs (20)

Dr. Strangelove or How I Learned To Stop Worrying and Love The Social Media
Dr. Strangelove or How I Learned To Stop Worrying and Love The Social MediaDr. Strangelove or How I Learned To Stop Worrying and Love The Social Media
Dr. Strangelove or How I Learned To Stop Worrying and Love The Social Media
 
Dr. Strangelove or How I Learned To Stop Worrying And Love The Social Media
Dr. Strangelove or How I Learned To Stop Worrying And Love The Social MediaDr. Strangelove or How I Learned To Stop Worrying And Love The Social Media
Dr. Strangelove or How I Learned To Stop Worrying And Love The Social Media
 
Social Media Intelligence - Listening, Engaging & Adapting
Social Media Intelligence - Listening, Engaging & AdaptingSocial Media Intelligence - Listening, Engaging & Adapting
Social Media Intelligence - Listening, Engaging & Adapting
 
Don't use social media
Don't use social mediaDon't use social media
Don't use social media
 
Digitalmindset
DigitalmindsetDigitalmindset
Digitalmindset
 
Getting started with social media
Getting started with social mediaGetting started with social media
Getting started with social media
 
Creating a Fierce Social Media Mix by KZS
Creating a Fierce Social Media Mix by KZSCreating a Fierce Social Media Mix by KZS
Creating a Fierce Social Media Mix by KZS
 
QUT Social Media Workshop (School of Design)
QUT Social Media Workshop (School of Design)QUT Social Media Workshop (School of Design)
QUT Social Media Workshop (School of Design)
 
You have a friend request for nspra12
You have a friend request for nspra12You have a friend request for nspra12
You have a friend request for nspra12
 
Final Landwave Social Media Session One w.notes June8
Final Landwave Social Media Session One w.notes June8Final Landwave Social Media Session One w.notes June8
Final Landwave Social Media Session One w.notes June8
 
Top Social Networks
Top Social NetworksTop Social Networks
Top Social Networks
 
Social Media 101 VCPI Conference (Health Care Industry)
Social Media 101 VCPI Conference (Health Care Industry)Social Media 101 VCPI Conference (Health Care Industry)
Social Media 101 VCPI Conference (Health Care Industry)
 
How to use Social Media in Ministry
How to use Social Media in MinistryHow to use Social Media in Ministry
How to use Social Media in Ministry
 
Social Media 101
Social Media 101Social Media 101
Social Media 101
 
Cipr social summer_social media and journalism
Cipr social summer_social media and journalismCipr social summer_social media and journalism
Cipr social summer_social media and journalism
 
Social Media and the Job World
Social Media and the Job WorldSocial Media and the Job World
Social Media and the Job World
 
Social Media Strategies For Teams
Social Media Strategies For TeamsSocial Media Strategies For Teams
Social Media Strategies For Teams
 
Social media 101
Social media 101Social media 101
Social media 101
 
Net Plus Sm Tip Sheet
Net Plus Sm Tip SheetNet Plus Sm Tip Sheet
Net Plus Sm Tip Sheet
 
NetPlus SM Tip Sheet
NetPlus SM Tip SheetNetPlus SM Tip Sheet
NetPlus SM Tip Sheet
 

More from Paul Kortman

More from Paul Kortman (10)

Search Engine Optimization for Inventors
Search Engine Optimization for InventorsSearch Engine Optimization for Inventors
Search Engine Optimization for Inventors
 
StartGarden SEO
StartGarden SEOStartGarden SEO
StartGarden SEO
 
Social Media for Startups: StartGarden with notes
Social Media for Startups: StartGarden with notesSocial Media for Startups: StartGarden with notes
Social Media for Startups: StartGarden with notes
 
Social Media for Startups: StartGarden
Social Media for Startups: StartGardenSocial Media for Startups: StartGarden
Social Media for Startups: StartGarden
 
Basic SEO Presentation
Basic SEO PresentationBasic SEO Presentation
Basic SEO Presentation
 
Digital marketing for startups part 1 #startgarden
Digital marketing for startups part 1 #startgardenDigital marketing for startups part 1 #startgarden
Digital marketing for startups part 1 #startgarden
 
Word campgr stop selling seo namtrok
Word campgr stop selling seo namtrokWord campgr stop selling seo namtrok
Word campgr stop selling seo namtrok
 
Facebook and YouTube How to
Facebook and YouTube How toFacebook and YouTube How to
Facebook and YouTube How to
 
Buying club Startup Weekend Pitch
Buying club Startup Weekend PitchBuying club Startup Weekend Pitch
Buying club Startup Weekend Pitch
 
Social Network
Social NetworkSocial Network
Social Network
 

Recently uploaded

Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
UiPathCommunity
 
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024
Tobias Schneck
 
PHP Frameworks: I want to break free (IPC Berlin 2024)
PHP Frameworks: I want to break free (IPC Berlin 2024)PHP Frameworks: I want to break free (IPC Berlin 2024)
PHP Frameworks: I want to break free (IPC Berlin 2024)
Ralf Eggert
 
Connector Corner: Automate dynamic content and events by pushing a button
Connector Corner: Automate dynamic content and events by pushing a buttonConnector Corner: Automate dynamic content and events by pushing a button
Connector Corner: Automate dynamic content and events by pushing a button
DianaGray10
 
Unpacking Value Delivery - Agile Oxford Meetup - May 2024.pptx
Unpacking Value Delivery - Agile Oxford Meetup - May 2024.pptxUnpacking Value Delivery - Agile Oxford Meetup - May 2024.pptx
Unpacking Value Delivery - Agile Oxford Meetup - May 2024.pptx
David Michel
 

Recently uploaded (20)

Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
 
Assuring Contact Center Experiences for Your Customers With ThousandEyes
Assuring Contact Center Experiences for Your Customers With ThousandEyesAssuring Contact Center Experiences for Your Customers With ThousandEyes
Assuring Contact Center Experiences for Your Customers With ThousandEyes
 
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...
 
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024
 
FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf
FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdfFIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf
FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf
 
AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...
AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...
AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...
 
Knowledge engineering: from people to machines and back
Knowledge engineering: from people to machines and backKnowledge engineering: from people to machines and back
Knowledge engineering: from people to machines and back
 
IoT Analytics Company Presentation May 2024
IoT Analytics Company Presentation May 2024IoT Analytics Company Presentation May 2024
IoT Analytics Company Presentation May 2024
 
PHP Frameworks: I want to break free (IPC Berlin 2024)
PHP Frameworks: I want to break free (IPC Berlin 2024)PHP Frameworks: I want to break free (IPC Berlin 2024)
PHP Frameworks: I want to break free (IPC Berlin 2024)
 
How world-class product teams are winning in the AI era by CEO and Founder, P...
How world-class product teams are winning in the AI era by CEO and Founder, P...How world-class product teams are winning in the AI era by CEO and Founder, P...
How world-class product teams are winning in the AI era by CEO and Founder, P...
 
From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...
From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...
From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...
 
Key Trends Shaping the Future of Infrastructure.pdf
Key Trends Shaping the Future of Infrastructure.pdfKey Trends Shaping the Future of Infrastructure.pdf
Key Trends Shaping the Future of Infrastructure.pdf
 
Connector Corner: Automate dynamic content and events by pushing a button
Connector Corner: Automate dynamic content and events by pushing a buttonConnector Corner: Automate dynamic content and events by pushing a button
Connector Corner: Automate dynamic content and events by pushing a button
 
The Future of Platform Engineering
The Future of Platform EngineeringThe Future of Platform Engineering
The Future of Platform Engineering
 
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
 
GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...
GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...
GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...
 
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdfSmart TV Buyer Insights Survey 2024 by 91mobiles.pdf
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf
 
When stars align: studies in data quality, knowledge graphs, and machine lear...
When stars align: studies in data quality, knowledge graphs, and machine lear...When stars align: studies in data quality, knowledge graphs, and machine lear...
When stars align: studies in data quality, knowledge graphs, and machine lear...
 
UiPath Test Automation using UiPath Test Suite series, part 2
UiPath Test Automation using UiPath Test Suite series, part 2UiPath Test Automation using UiPath Test Suite series, part 2
UiPath Test Automation using UiPath Test Suite series, part 2
 
Unpacking Value Delivery - Agile Oxford Meetup - May 2024.pptx
Unpacking Value Delivery - Agile Oxford Meetup - May 2024.pptxUnpacking Value Delivery - Agile Oxford Meetup - May 2024.pptx
Unpacking Value Delivery - Agile Oxford Meetup - May 2024.pptx
 

Social Media for Entrepreneurs

  • 1. Social Media for Entrepreneurs The Basics, and who to follow
  • 2. About Paul Kortman Newaygo - The Stream 12 years - IT nerd 4 years - Digital Marketer Parallel Entrepreneur Social Media for Entrepreneurs @namtrok - Paul Kortman
  • 3. Social Media Defined Social media is a type of online media that expedites conversation, aka it allows users to participate in the creation of the content. Social Media reflects off-line activities in an on-line environment Social Media for Entrepreneurs @namtrok - Paul Kortman
  • 4. Social Media is people having conversations online Social Media for Entrepreneurs @namtrok - Paul Kortman
  • 5. Why Should you Care? Social Media for Entrepreneurs @namtrok - Paul Kortman
  • 6. Why Should You Care Top 10 most-visited Websites 2009 2010 google.com facebook.com mail.yahoo.com google.com facebook.com mail.yahoo.com 1.Social Media sites yahoo.com yahoo.com myspace.com youtube.com are more popular mail.live.com msn.com than any other youtube.com myspace.com website search.yahoo.com mail.live.com msn.com search.yahoo.com ebay.com bing.com Data is based on US visits for Janurary to November 2009 and 2010 Source: Experian Hitwise Social Media for Entrepreneurs @namtrok - Paul Kortman
  • 7. Why Should You Care 2.Users spend more time being social online than they do seeking information Social Media for Entrepreneurs @namtrok - Paul Kortman
  • 8. Why Should You Care 3.People are talking about you, your business, your field right now Social Media for Entrepreneurs @namtrok - Paul Kortman
  • 9. Why Should You Care The Tools may change 4.Social Media as a concept is MySpace only going to Facebook become more pervasive The Concept will grow Social Media for Entrepreneurs @namtrok - Paul Kortman
  • 10. Why Should You Care 1.Social Media sites are popular 2.Users spend more time on social media 3.People are talking about you 4.Social Media is becoming more pervasive Social Media for Entrepreneurs @namtrok - Paul Kortman
  • 11. Stats Social Media for Entrepreneurs @namtrok - Paul Kortman
  • 12. Stats - Facebook 600 Million Worldwide Users (10%) 155 Million US users (50%) 5 Million Michigan users (49.8%) source: socialbakers.com Social Media for Entrepreneurs @namtrok - Paul Kortman
  • 13. Stats - Twitter 3 years, 2 months, 1 day --> 1 billion tweets 1 week --> 1 billion tweets 177 million daily tweets 460K new accounts/day source: twitter.com Social Media for Entrepreneurs @namtrok - Paul Kortman
  • 14. Stats - YouTube >2 billion views/day 15 min/day - avg person 24 hrs uploaded/day source: website-monitoring.com Social Media for Entrepreneurs @namtrok - Paul Kortman
  • 15. Stats - LinkedIn 101 Million users 41% female 44% US source: invisibleinkdigital.com Social Media for Entrepreneurs @namtrok - Paul Kortman
  • 16. What should you do? Social Media for Entrepreneurs @namtrok - Paul Kortman
  • 17. What should you do? 1.Listen Social Media for Entrepreneurs @namtrok - Paul Kortman
  • 18. What should you do? 2.Participate Social Media for Entrepreneurs @namtrok - Paul Kortman
  • 19. What should you do? 3.Relinquish Control The goal is not to control the conversation The goal is to enable, inform, inspire, educate Social Media for Entrepreneurs @namtrok - Paul Kortman
  • 20. What should you do? 4.Engage Be honest They’ll see right through any spin Social Media for Entrepreneurs @namtrok - Paul Kortman
  • 21. So Where do I Start Social Media for Entrepreneurs @namtrok - Paul Kortman
  • 22. So Where do I Start Facebook Twitter Blog YouTube LinkedIn Social Media for Entrepreneurs @namtrok - Paul Kortman
  • 23. Social Media & ROI Processes done online? Communications preformed online Support/Answer Questions online vs on phone Social Media for Entrepreneurs @namtrok - Paul Kortman
  • 24. one more thing People connect with people We’re in this together Connect with your target audience Social Media for Entrepreneurs @namtrok - Paul Kortman
  • 25. Thanks This Slide Show can be downloaded here: http://paulkortman.com/stream Paul Kortman paulkortman.com twitter.com/namtrok Social Media for Entrepreneurs @namtrok - Paul Kortman

Editor's Notes

  1. \n
  2. \n
  3. \n
  4. \n
  5. \n
  6. \n
  7. \n
  8. \n
  9. \n
  10. \n
  11. \n
  12. \n
  13. \n
  14. \n
  15. \n
  16. \n
  17. \n
  18. \n
  19. \n
  20. \n
  21. \n
  22. \n
  23. \n
  24. \n
  25. \n
  26. \n