2. Contents
SEO Definition
Top Search Engines
Types of SEO
SEO Techniques
How Search Engine work
Importance of SEO
Schema
On Page SEO Techniques
Conclusion
3. Definition
SEO – Search Engine Optimization
It is the practice of increasing both the quality &
quantity of website traffic as well as exposure to your
brand through organic search results
Search engines AKA Answer machines.
Several billions of pieces of content available on
website & evaluate thousands of factors to
determine which content is most likely to answer
your query
4.
5. How come one gained top most position
Website answered users query
Website fulfilled the needs of user
Website offered Valuable Content
We write content for Human Beings not for Search
Engines
“CONTENT IS THE KING”
10. Importance of SEO
To generate Traffic
To be more visible on World Wide Web
Trust & Credibility
Impacts the buying cycle
Long Term Strategy
11. Meta Title Tag
It recognizes 60 – 70 characters
Place most important keywords as possible
Keep each page with unique title
12. Meta Description Tag
25 – 40 Words
User will read description to find out more about
your website
It should be written as marketing style of writing
13. H1 Tag
Title or heading tag
H1 – H6 Tags
Skipping tag number is not ideal ( 1 – 3)
H1 is main heading tag
H2 is alternative to H1 tag
14. Alt Tag
Used to describe what image is and incorporate
keywords accordingly
Helps the website to get ranking in Google Images
Always use jpg, gif and png images