Search Engine Optimization (SEO) is critical for enhancing a website's visibility on search engines, contributing to increased traffic, brand awareness, and sales revenue. An effective SEO strategy incorporates on-page, off-page, and technical practices, such as keyword research and content optimization, to attract high-quality leads and improve search rankings. Neglecting SEO can result in lost business opportunities to competitors and reduced online presence.

1. SEO-Search Engine Optimization
Website is your online Business hub, and SEO is your
online Sales Executive helping your business reach your
right audience giving the right information about your
brand. .

2. ● SEO – Search Engine Optimization is a process of improving the
visibility of a website through organic ranking on search engines
such as Google, Yahoo, Bing etc. thus helping drive quality web
traffic, thus increasing target audience and increase in sales
revenue.
What is SEO?

3. ● The strong seo strategy helps grow your business
revenue
● It helps catapult your business ahead of your
competition.
● It helps drive massive organic traffic to your
website.
● Raise your brand awareness with effective SEO
Strategies in place.
● Attract and convert high-quality leads.
● Increase conversions
● Increase organic traffic through search engines by
165%
● Improve worldwide rankings of your products or
How Does SEO Help Your Business Grow?

4. ● On-page
● Off-page
● Technical
● Conduct Keyword Research
● Competitive Analysis
● Content Optimization
● Meta-tag Creation
● Internal & External Link Building
● A good SEO strategy has the potential to attract quality traffic to your
website. It helps improve your website rankings and can funnel new
visitors to your website, which can have a dramatic impact on your
business thus increasing the traffic leads to increase in sales.
SEO Strategy.

5. ● Website Audit & Optimization: Analyzing your website
structure and other important elements to improve site
optimization.
● Content Development: Content plays very important role
when it comes to your website. As your website is your
business hub.
● Blogging and Articles: It is one of the most important ways to
build your brand awareness and drive relevant traffic on
your website. It has helps build trust with your target
audience as they get to know your knowledge about your
industry and brand through the relevant content.
● Reporting & Analysis: Monthly reports on your website
performance and optimization further. This helps us to
understand the success and failure and make further
SEO Strategy

6. On Page SEO is the practice of optimizing Your Website Content using the
relevant keywords helping improve your search engine rankings.
●Meta Description
●Headings
●Title Tag
●Meta Keywords
●Image Optimization
●Internal Linking
●Canonization
●Responsive Website
●URL Structure
●Keywords
●Content
On Page SEO

7. Off Page SEO
Off Page SEO is the practice of improving the domain authority through quality
link building.
●Guest Blogging
●Forums
●Web 2.0
●Link Building
●Book Marking
●Blog Commenting
●Image & PPT Submissions
●Web Submissions
●Broken Links
●Local Citations

8. Technical SEO
Technical SEO is the practice of improving the domain technical aspects of Website
that meets the Google requirements.
●Crawling & Indexing
●Structured Data
●Website Architecture
●XML Site Maps
●Robot Text Files
●HREflang
●Website Speed

9. SEO Stats
of People use search engines to search for the products and
services they need.
90%
15%
63%
of internet searchers are not going past the 1st page of
Google
of daily searches are new to Google.
57% of Company owners say on-page content development
was the most effective SEO tactic.

10. WHERE CAN YOU GET FOUND?
The choice is
Yours.
Each individual Company has it’s own choice
of countries or places where they want to
provide services or products.
Whether you’re a local or ecommerce store, or
a service provider company, wherever you are
planning to offer your service you can choose
those places in your SEO strategy.

11. Advantages of SEO
• Boosts Sales
• Increases Brand visibility
• Cost – Effective
• Increase website traffic
• Increase business credibility
• Increase social Media followers
• Keeps ahead of competitors

12. ● According to a recent study there are 65,268 Google
searches are done every second. And the services or
products that you provide, each categories get typed around
20,000 times in a day that’s where your potential customers
are. SEO plays its role here. If you are not doing SEO then
your website will not show in the search categories typed for
and your competitor will have its cake and eat it too. This
means you lose your business to your competitors
undoubtly. In this case you are handing over your business
to your competitor.
Disadvantages of Not Doing SEO

13. ● Optimize your title tag and meta descriptions
● Establish authority and expertise
● Optimize for featured snippets
● Switch to HTTPS
● Include internal links
● Quality Backlinks
● Keep an eye on your rank tracking tools
● Use Google Analytics Intelligence reports
● Pay attention to your site speed
● Increase social shares
● Make sure your site is mobile-responsive
● Encourage user-generated content
● Prepare your site for voice search
● Test the HTML, CSS and Image element design
● Improve your website usability, engagements and increased
conversion.
● Page Speed
SEO Rankings Factors