Paul Kortman of Connex Social, a digital marketing agency, gave a presentation on social media for startups. He discussed definitions of social media and growth hacking, objectives for startups like acquiring customers and knowledge, content strategy considerations like frequency and platforms, and tactics for different social media platforms like posting daily on blog and using visual content and hashtags on Twitter. The presentation provided an overview of using social media effectively for startup goals like customer acquisition, learning, and growth.
4 Deadly Mistakes Most Startups Make When They LaunchRoss Simmonds
Wondering how to launch your startup? The first step to having a successful startup launch is understanding the mistakes that most startups make so you can avoid them. In this presentation, you're going to learn the most popular mistakes that startups make and how you can avoid them.
The Future of Marketing is Publishing - 8 Step Content StrategyJoe Pulizzi
Business decision-making has changed. People are relying on the internet, social media, their friends more than ever, and less on traditional marketing. This presentation goes through way, and how creating a content factory, and publishing, is necessary to position your brand as a trusted solutions provider. Also provides a quick analysis of Hubspot and how they compare to Omniture from a content marketing perspective.
7 Customer Appreciation Ideas Small Businesses Can Actually UseCustomericare
We've been looking for cool and original ways to thank customers for their loyalty. After reading hundreds of posts and interviewing Robin from the Thank Tank (thethanktank.com). We put together a list of 7 (+ a bonus one) customer appreciation ideas to help your small business stand out without spending hundreds of dollars.
Marketing for startups: You already know dozens of marketing tactics, but are you doing the ones that matter? Here are four marketing priorities entrepreneurs tend to overlook.
With a smart marketing strategy, your limited resources go toward marketing that matters. Focus on the customer with customer-centric, benefits-oriented messages and quality content.
Web 2.0 & Promotional Products - Presentation to MAPPAMark Graham
An outline of the main social media platforms, how they apply to a promotional products company, and what pitfalls to avoid when joining online communities.
Mark Graham of RIGHTSLEEVE shares some of his experiences in this space and how they have applied to his promotional distributorship.
This presentation was delivered to MAPPA (Mid Atlantic Promotional Products Association) in Newport News, VA (Feb 2010)
4 Deadly Mistakes Most Startups Make When They LaunchRoss Simmonds
Wondering how to launch your startup? The first step to having a successful startup launch is understanding the mistakes that most startups make so you can avoid them. In this presentation, you're going to learn the most popular mistakes that startups make and how you can avoid them.
The Future of Marketing is Publishing - 8 Step Content StrategyJoe Pulizzi
Business decision-making has changed. People are relying on the internet, social media, their friends more than ever, and less on traditional marketing. This presentation goes through way, and how creating a content factory, and publishing, is necessary to position your brand as a trusted solutions provider. Also provides a quick analysis of Hubspot and how they compare to Omniture from a content marketing perspective.
7 Customer Appreciation Ideas Small Businesses Can Actually UseCustomericare
We've been looking for cool and original ways to thank customers for their loyalty. After reading hundreds of posts and interviewing Robin from the Thank Tank (thethanktank.com). We put together a list of 7 (+ a bonus one) customer appreciation ideas to help your small business stand out without spending hundreds of dollars.
Marketing for startups: You already know dozens of marketing tactics, but are you doing the ones that matter? Here are four marketing priorities entrepreneurs tend to overlook.
With a smart marketing strategy, your limited resources go toward marketing that matters. Focus on the customer with customer-centric, benefits-oriented messages and quality content.
Web 2.0 & Promotional Products - Presentation to MAPPAMark Graham
An outline of the main social media platforms, how they apply to a promotional products company, and what pitfalls to avoid when joining online communities.
Mark Graham of RIGHTSLEEVE shares some of his experiences in this space and how they have applied to his promotional distributorship.
This presentation was delivered to MAPPA (Mid Atlantic Promotional Products Association) in Newport News, VA (Feb 2010)
If you’re an inbound marketer, or you use social media to help promote your business, you’ve probably heard that engagement is essential.
But why is engagement so important in modern marketing?
Technology and Your Business: 11 Rules for Success with TechRamon Ray
Technology is awesome - if used correctly - it'll help your business be more productive. If not used properly - you'll just be wasting your time. This presentation will help you get MORE out of technology.
How To Focus On The Big Picture
As a businessperson, you should not allow the paltriness in your mind to get the better of you. You should not confine yourself to thinking about petty things. What you need to think about is the big picture.
This is where you strategize, foresee and plan things to implement today so that the future of your business is stabilized.
If you only think about your current expenses and the present scenario of your business, then you are going to be stuck in the rut for a very long time. If you want you take your business to a wider clientele and really prosper with it, then you need to think about the big picture.
Gerald
gerald-pilcher.com
Social Media for Startups: StartGardenPaul Kortman
Social Media has been around for a couple years now, but the tried and true strategies for entrepreneurs and intrapreneurs working in the lean-startup model aren't well known. In this Social Media for Startups class Paul will overview brief strategies for the major social platforms helping you achieve success in whatever phase of the startup you are in, from problem discovery, to problem validation, from problem/solution fit, to product/market fit. Learn how to leverage social media to acquire real customers!
Search Engine Optimization for InventorsPaul Kortman
Ever find yourself saying: "I want to rank better in Google." Come hear the insider tips on what works, and straight talk with a plan for success to drive more traffic to your startup's website through organic search. This class is for technical and non-technical alike, giving you a broad understanding of the basic concepts and a deep dive into how to really win at SEO.
Y Combinator Startup Class #19 : How to talk to investors 2/2Fabien Grenet
Slide utilisé dans le cours n°18 de la Y Combinator Startup Class de Standford (http://startupclass.samaltman.com/) donné par Dalton Caldwell, Michael Seibel et Qasar Younis
Publiée sur slideshare pour pouvoir être intégrée à l'article http://startupeers.co/y-combinator-startup-class-19-sales-and-marketing-how-to-talk-to-investors/
Presented by Monique Lemus: June 24, 2015
This presentation covers how communications planning is the basis for how we approach media campaigns for our clients, why communications strategy is important from the onset and what factors should be considered when building our communications plan. We will also cover the notion of POEM and how to develop communication plans that work cohesively across paid, owned and earned media, to get the best results from all aspects of our clients' media presence.
If you’re an inbound marketer, or you use social media to help promote your business, you’ve probably heard that engagement is essential.
But why is engagement so important in modern marketing?
Technology and Your Business: 11 Rules for Success with TechRamon Ray
Technology is awesome - if used correctly - it'll help your business be more productive. If not used properly - you'll just be wasting your time. This presentation will help you get MORE out of technology.
How To Focus On The Big Picture
As a businessperson, you should not allow the paltriness in your mind to get the better of you. You should not confine yourself to thinking about petty things. What you need to think about is the big picture.
This is where you strategize, foresee and plan things to implement today so that the future of your business is stabilized.
If you only think about your current expenses and the present scenario of your business, then you are going to be stuck in the rut for a very long time. If you want you take your business to a wider clientele and really prosper with it, then you need to think about the big picture.
Gerald
gerald-pilcher.com
Social Media for Startups: StartGardenPaul Kortman
Social Media has been around for a couple years now, but the tried and true strategies for entrepreneurs and intrapreneurs working in the lean-startup model aren't well known. In this Social Media for Startups class Paul will overview brief strategies for the major social platforms helping you achieve success in whatever phase of the startup you are in, from problem discovery, to problem validation, from problem/solution fit, to product/market fit. Learn how to leverage social media to acquire real customers!
Search Engine Optimization for InventorsPaul Kortman
Ever find yourself saying: "I want to rank better in Google." Come hear the insider tips on what works, and straight talk with a plan for success to drive more traffic to your startup's website through organic search. This class is for technical and non-technical alike, giving you a broad understanding of the basic concepts and a deep dive into how to really win at SEO.
Y Combinator Startup Class #19 : How to talk to investors 2/2Fabien Grenet
Slide utilisé dans le cours n°18 de la Y Combinator Startup Class de Standford (http://startupclass.samaltman.com/) donné par Dalton Caldwell, Michael Seibel et Qasar Younis
Publiée sur slideshare pour pouvoir être intégrée à l'article http://startupeers.co/y-combinator-startup-class-19-sales-and-marketing-how-to-talk-to-investors/
Presented by Monique Lemus: June 24, 2015
This presentation covers how communications planning is the basis for how we approach media campaigns for our clients, why communications strategy is important from the onset and what factors should be considered when building our communications plan. We will also cover the notion of POEM and how to develop communication plans that work cohesively across paid, owned and earned media, to get the best results from all aspects of our clients' media presence.
Promote Yourself and Your Listings through Social Media Mike Rosenberg
Having a hard time getting started or sustaining your social media strategy? Have a million other things to do? Join us for a presentation on social media action items, including:
- When, what & how to post
- Deep dive into topic ideas
- Time savers & organization hacks
- Hand-select your audiences based on income, zip code & more
Mike Rosenberg is CEO of Veracity, a boutique marketing agency based in Portland and Windermere Services' marketing partner. Mike shares his online marketing expertise as Past President of SEMpdx, a professional business organization for the digital marketing industry, and has been providing social media strategy and management since 2008.
In this session, Kersten will walk attendees through how to create social savvy social media posts that drive engagement and set you apart from your competition. Within 10 minutes you can create content for your platforms that not only drives engagement, but spreads your brand to get your company to the top of customers and potential client minds.
First presented at Tulsa TechFest 2015 #TTF2015
U:\Mcuments\Amc Institute\Winter 2010\Sm Workshop\Social Media Workshop PresoSteve Drake
Here are the updated/revised slides from the AMC Institute's Social Media Workshop ... presented in San Antonio, February 10, 2010. It includes resources and links.
Business Plans 2.0 - Sam Huleatt (slides 10-17) - Johns Hopkins Carey Busines...Sam Huleatt
This is the presentation I gave with Kam Khare at Johns Hopkins University (March 2009), Kam discussed the traditional business plan and business plan competitions and then I discussed what a VC or angel investor actually wants, what I called "securing investment."
sam [dot] huleatt@yahoo [dot] com
AmericasMart Atlanta Social Media 101 PresentationGreg Asman
This is the deck from a presentation I gave September 12, 2009 at AmericasMart in Atlanta, GA.
The audience was mainly retailers and manufacturers and focused on gaining a basic understanding of the Twitter and Facebook platforms.
The presentation included a live demo which is represented in this deck as screenshots. It also included examples of tweets focused on specific tactics for promotion and measurement/analytics examples.
Erin Hallstrom-Erickson's slide presentation from ASBPE's "Managing Social Media" webinar (May 29, 2009) covers who on a magazine or other publication is responsible for social media tasks, ways to automate social media management, ways editors can use social sites to be more productive.
Deluxe/Risdall Social Media Marketing Webinar PresentationDeluxe Corporation
You’ve heard the buzz about Facebook, Twitter, YouTube & LinkedIn, now find out how to harness the power of social media for your own business!
• Why social media works for small businesses
• How to listen first before launching your campaign
• How to create a social media strategy that works
• What elements make up a successful campaign
Now’s the time to leverage social media to build better relationships with your customers and prospects, ultimately driving more sales for your business.
Paul Kortman http://paulkortman.com presented this information on the how to of social networks Facebook and YouTube for small businesses at the Michigan Department of Transportation (MDOT) DBE Conference March 22, 2010
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
5. Differences in Social Media for Startups
Uncertainty
Customer Dev.
Growth
Scrappy
Unknown
Wednesday, August 28, 13
What makes Social Media different for startups?
Uncertainty
Focused on Customer Dev, learning, learning
Designed for Astronomical Growth
Scrappy/Creative
You are Unknown, no brand/product awareness
6. Wednesday, August 28, 13
THIS IS HARD!
Social Media = anything where a conversation can be had in digital format (aka comments or replies) (IRC, BBS, Email)
Social Media takes time, resources and genuine effort. You will have to work very hard to stand out.
Email and SEO are just as important if not more.
7. GROWTH HACKING
Wednesday, August 28, 13
Growth Hackers utilize
analytical thinking
product engineering
creativity
to significantly increase their company’s CORE METRICS.
9. Objectives
Acquire Customers
Acquire Knowledge
Acquire PR
Acquire Funding
Customer Service
Wednesday, August 28, 13
Objectives - have to align with business objectives.
Acquire Customers (sales/conversions)
Acquire Knowledge (Customer Development)
Acquire PR
Acquire funding
Customer Service (dealing with complaints)
10. Acquire Customers
Ads
Search
Fan Activation
CTA
Wednesday, August 28, 13
Objectives - Acquire Customers
Ads
Search
-->Hijack Conversations/hashtags
Viral/Fan Activation
-->Brand/product awareness
-->Contests/Incentives
What is your Call to Action?
11. Wednesday, August 28, 13
Imagine you’re standing with strangers in an airport. What would you say to them to get their attention and get them excited about what you’re
doing?
12. Customer Development
Pivot
Acquire Knowledge
Wednesday, August 28, 13
Objectives - Acquire Knowledge
Customer Development
Customer Discovery
Where is the problem
Who has the problem
How bad is the problem
What are they doing today to solve the problem
Are people willing to pay you to solve their pain.
Do they believe you're solving their pain?
Customer Validation
Do they like your product?
Customer Creation
Scale sales funnels
Company Building
Scale internally
13. Acquire PR
Wednesday, August 28, 13
Objectives - Acquire PR
Follow/Interact with influencers, bloggers, media etc.
HARO
Respond to what writers are writing, @mentions comments and the like are huge flattery
14. Acquire Funding
Wednesday, August 28, 13
Objectives - Acquire Funding
Are you Crazy?
No one ever acquires funding via social media *wink*
Leverage network for popularity funding contests (Kickstarter/StartGarden)
Get introduced
Get customers, have traction? then funding=easy
15. Customer Service
Wednesday, August 28, 13
Objectives - Customer Service
Monitor your mentions and proactively respond.
ex: https://twitter.com/HeleneScott/status/369980080401158144
16. Objectives
Acquire Customers
Acquire Knowledge
Acquire PR
Acquire Funding
Customer Service
Wednesday, August 28, 13
Objectives - have to align with business objectives.
Acquire Customers (sales/conversions)
Acquire Knowledge (Customer Development)
Acquire PR
Acquire funding
Customer Service (dealing with complaints)
19. Frequency?
Content
PlaceTime
Creation or Curation?
Sources?
Topic? Voice?
Market Influencers?
For;at?
Memes?
Incentives?
Contests?
Cross-‐net8ork?
Wednesday, August 28, 13
Content Strategy
Frequency?
Creation or Curation?
Sources?
Topic?
Voice?
Market Influencers?
Format?
Memes?
Incentives or Giveaways?
Contests?
Post Cross-network?
20. PlaceTime
Content
Wednesday, August 28, 13
Content Strategy
Give people a reason to care.
There's a million start-ups now days... why should I take the time to look at what you're doing?
Tell a story.
Invite people into your story, have fun, be funny. Don't control the conversation but influence the relationship. More like party planning, versus
advertising.
Provide Value
What's in it for the viewer?
Share your content across all networks
People will miss it, you need to use all available means.
24. About your opinions
About the market
About problem solving
Using Info-graphics
Summarize another’s blog
Respond to an influential blog
About questions the market has
Blog
Wednesday, August 28, 13
Post Daily
Comments - seed
Full RSS feeds
Link to influential blogs
Guest Post everywhere
29. Wednesday, August 28, 13
Quora / Yahoo Answers / Stack Exchange
Answer often
Ask weekly if you have a valid question
Great for Customer Development