Honda CG 125
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The document provides information about Atlas Honda Limited and its CG125 motorcycle model. It discusses the company's history and founders, features of the CG125 model, production and export facilities, marketing strategies including pricing, distribution and promotions, target markets, competitors, and initiatives around health, education, and community. The summary focuses on key details: Atlas Honda Limited has a joint venture with Honda Motor Company dating back to 1992. Its CG125 model was first manufactured by Honda in 1975 and remains a popular and reliable option for customers due to its affordable price and fuel efficiency. The company utilizes a variety of marketing strategies to promote its products and maintain market leadership.
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3. Hero Honda has a network of over 3500 dealers across India and uses an direct dealer distribution channel to sell its products. It focuses on after-sales service and support.
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India is the 2nd largest manufacturer of 2-wheelers in the world. The 2-wheeler market is dominated by bikes (75%) followed by scooters and mopeds. In the 150-250cc segment, Bajaj Auto has the largest market share (46.8%), followed by Hero MotoCorp (18.3%) and Yamaha (13.9%). The 2-wheeler industry is expected to reach a size of 21-22 million units by 2016-17 and achieve maturity. Competition in the industry is high and intensifying, especially in the executive segment (prices 40,000-50,000 rupees) and premium segment (above 60,000 rupees).
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- Yamaha is a Japanese company founded in 1887 that is a leading motorcycle manufacturer worldwide.
- The R15 model has won several awards and ranks highly in sales for Yamaha in India.
- A SWOT and PESTLE analysis finds Yamaha's strengths are its brand image and performance, while weaknesses include less promotion and rural market penetration.
- Market research was conducted including surveys of customers and dealerships, finding the R15 has loyal buyers primarily aged 20-30 years old.
- Yamaha plans to continue improving the R15 and increasing sales, especially during festivals, while
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pulsar IMC road map
This document provides an analysis of Bajaj Auto and their Pulsar motorcycle. It discusses the Indian auto industry context and trends. It then analyzes Bajaj Auto specifically, including their financial performance and market position. Next, it examines the motorcycle market segments and key competitors. The document also includes a SWOT analysis of Bajaj Auto and segmentation of motorcycle consumers. It identifies the target market and positioning for the Pulsar motorcycle. Finally, it provides details on the Pulsar 220 product, placement, price, and promotion strategies.
Marketing Harley Davidson Inde
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Revive the automobile indusrty b3 bap_sims
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final ppt.pptx
MARKETING MANAGEMENT
Atlas Honda Limited is a public listed company which was incorporated on October 16, 1962. It is a joint collaboration between Honda Motor Company Limited Japan, the largest and most reputed motorcycle brand in the world, and Atlas Group, one of Pakistan’s most renowned business conglomerates. The Company is principally engaged in progressive manufacturing and marketing of motorcycles and spare parts.
Mahindra Cars ppt
This document compares Mahindra & Mahindra and Hyundai Motors. It provides information on their founding, leadership, revenue, employees, product portfolio, target customers, positioning, strengths, weaknesses, opportunities, threats, and competitors. In the present scenario section, it notes that Mahindra's auto sector registered 24% growth in Q1 2013 while Hyundai's cumulative sales were up 8.7% with a 2.3% increase in domestic market share.
Royal enfield - Management of Technology
The document discusses Royal Enfield, an Indian motorcycle company. It provides an overview of Royal Enfield's history and evolution over time. It analyzes how Royal Enfield used technology to modernize its bikes while retaining their vintage identity, which helped the company grow into a global player. The document outlines Royal Enfield's objectives to identify key technology areas, evaluate its technology use, analyze growth competitiveness, and evaluate future strategies.
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This document discusses Coca Cola's marketing strategies and product line. It provides a history of some of Coca Cola's major brands from 1929 to 2000. It then analyzes Coca Cola's marketing mix, competitors, target markets, and recommends expanding their product line and increasing promotions through discounts and advertisements.
Zarina arshad
Master Molty foam has been providing bedding and furniture foam in Pakistan since 1963. They collaborate with Bayer and introduced the American Celeste brand in 1997. Molty foam offers a range of products at various price points from Rs. 7,000 to 100,000, including the Molty Foam, Celeste, and pillows/accessories lines. They promote their products through TV commercials, ads, and online promotions. Molty foam targets middle to high income, health-conscious consumers and positions itself as a high quality, comfortable brand available for lifetime use.
Toseef anwar
Lux is a soap brand owned by Unilever that was introduced in 1925. It targets upper and lower middle urban and sub-urban consumers through high branding, celebrity endorsements, and advertising. Lux comes in many variants of soap and also produces shower gels, bath additives, and hair care products. It has a wide distribution channel and spends 20-25% of sales on promotion. Lux has strong brand recognition but faces threats from increasing competition and changing consumer preferences.
Saqib liaqat
Homage Inverter is a top brand in Pakistan that produces home appliances including inverters. It has been in business since 2007 and is known for quality products and customer service. The document discusses Homage's product lines, target markets of middle to upper class homeowners and businesses, and marketing strategies of advertising and partnerships. Competitors like Cyberpower, Eco Star, and APC are analyzed along with their strategies. The SWOT analysis identifies opportunities for Homage to expand hybrid products and market share. Strategic changes are recommended to focus on research and development for new technologies and determine the most cost-effective battery type.
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This document discusses Fair and Lovely, a popular skin lightening product owned by Hindustan Unilever. It was introduced in India in 1978 and remains a top-selling brand. Fair and Lovely targets 16-24 year old middle and upper-middle class females and males who value personal grooming. It offers a range of products at various price points and is widely available across South Asia. The brand promotes itself through advertising, celebrities, and initiatives to empower women, though it also faces some controversies regarding skin lightening.
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This document summarizes Dalda Food's marketing strategy and final project submission. It discusses Dalda's mission, customer care programs, packaging, product line including cooking oils and snacks, pricing, placement, promotion targeting households and health-conscious consumers, competitors, and recommendations to launch new brands, increase shelf space, innovate products and marketing, and improve packaging.
Daewoo Express
Daewoo Express is the largest intercity bus service in Pakistan, operating 350-400 buses along 18 main and 39 sub terminals nationwide. It provides various classes of service, and was the first to offer an online mobile ticketing app. Daewoo also solely operates bus rapid transit systems in Multan and Lahore. The presentation recommends Daewoo launches an airline as well. Key competitors include Faisal Movers and Bilal Travels, which also offer bus services across Pakistan with amenities like entertainment and refreshments.
Muhammad yasir
Gree Electric is a Chinese appliance manufacturer founded in 1991 that is headquartered in Zhuhai, China. It has production bases in 9 locations in China and 1 each in Brazil and Pakistan. Gree's mission is to provide reliable, high-quality products and services to earn customer loyalty and fair profits. It is a leading manufacturer of air conditioners in China with an 18.1% market share of the central air conditioning market in the first half of 2017. Gree produces over 60 million residential air conditioners and 5.5 million commercial air conditioners annually.
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This document provides information about United Snacks, a Pakistani snack food company. It discusses the company's mission to drive food trends and become a leading snack brand in Pakistan and beyond. United Snacks produces a snack called OyeHoye in 10 flavors and uses celebrities like Fawad Khan to promote it. The document also analyzes United Snacks' competitors like Lays and Kurleez and discusses the company's marketing mix, manufacturing process, target markets, and SWOT analysis.
Dawood hamid
Dollar is the leading stationery manufacturer in Asia, exporting to over 50 countries. Founded over 50 years ago in Pakistan, Dollar produces a wide range of writing instruments and stationery. It focuses on innovation and quality to build strong brand loyalty among students and all age groups. Dollar aims to increase availability in rural areas and non-stationery shops while reducing costs to maintain its leading market share against competitors like Picasso and Piano in Pakistan's stationery industry.
Ayesha & ammar
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This 3 sentence summary provides the key details about the RACHNA SUPER STORE:
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原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
学校原件一模一样【微信：741003700 】《(Sunderland毕业证书)桑德兰大学毕业证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
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Honda CG 125
- 2. BRIEF HISTORY PARENT COMPANY - Shirazi Investments (Pvt) Limited (SIL) 1962 Founder of Shirazi YOUSUF H SHERAZI Founders of CG125 Takeshi Inagaki AND Einosuke Miyachi CG125 WAS 1ST MANUFACTURED BY HONDA IN 1975 1992 Joint venture with Japanese Honda motor company limited
- 3. VISITED SALES DEALER SHOP( 5S DEALER NETWORK) sale services Spare parts Second hand exchange safety
- 4. MANAGEMENT NETWORK • RAWALPINDI REGION • MULTAN REGION • KARACHI REGION • CENTRAL REGION • LAHORE REGION • FAISALABAD REGION • SOUTH REGION • GUJNRAWALA REGION
- 5. BRIEF HISTORY PARENT COMPANY - Shirazi Investments (Pvt) Limited (SIL) 1962 Founder of Shirazi YOUSUF H SHERAZI Founders of CG125 Takeshi Inagaki AND Einosuke Miyachi CG125 WAS 1ST MANUFACTURED BY HONDA IN 1975 1992 Joint venture with Japanese Honda motor company limited
- 6. FEATURES OF CG-125 Price is 116500 Engine 4-Stroke OHV Air Cooled Starting Kick Start Final Drive Roller Chain Transmission 4 Speed Constant Mesh Seat Height 771 mm Ground Clearance 140 mm Petrol Capacity 9.2 Liters (Reserve: 2 Liters) Tire at Front 2.50 – 18 (4 PR) Tire at Back 3.00 – 17 (6 PR) Dry Weight 99kg
- 8. DON’T PUT ALL YOUR EGGS IN ONE BASKET Atlas Honda Limited Atlas Battery Limited Atlas Power Limited Atlas Insurance Limited Shirazi Investment (Private) Limited Atlas Die Casting (Private) Limit Atlas Asset Management Limited
- 9. CORPORATE CULTURE • THE CULTURE IN HONDA IS BASED UPON 3 R. • RESPECT • RECOGNITION • REWARD VALUE PROPOSITION IT IS THE NAME OF POWER, ECONOMY AND PRESTIGE. LIKE ITS SIBLING CD 70, THE 125 MODEL IS SAID TO BE A RELIABLE AND TRUSTWORTHY TRAVELLING COMPANION BY ITS USERS. IT ALSO OFFERS COMFORTABLE TRAVELLING AND FUEL. FUEL EFFICIENCY NOT ONLY REDUCES THE COST OF TRAVELLING BUT ALSO CONTRIBUTES TO THE SAFETY OF THE ENVIRONMENT BY PRODUCING LOW AND LESS HARMFUL EMISSIONS.
- 10. PRODUCTION FACILITIES Sheikhupura it is located 26-27 KM Lahore- Sheikhupura Road Karachi It is located at F-36, Estate Avenue, S.I.T.E.Karachi EXPORTS Srilanka Bangladesh Afghanistan MARKETING DEPARTMENT Lahore Rawalpindi Faisalabad Multan Rahim yar Khan Karachi
- 11. MARKETINGMIX PRICING PRODUCT PLACE PROMOTION Ethnocentric strategy Push strategy, 5S dealer network Selective and Exclusive distribution. Website, Cricket matches, CSR Activities, Facebook page with 1.5Million plus followers Word of mouth like Ek litre mein 70km Telivision commercial for new launched models The 125 cc 4-stroke. CDI Ignition System, 12-volt Battery.
- 12. INSTALLMENT PLANS • INSTALLMENT PLAN AVAILABLE FOR 3-36 MONTHS • 0% MARK UP UPTO 6 MONTHS • APPLICABLE ALL OVER PAKISTAN • FREE DELIVERY AT NEAREST DEALER SHOP Installment plan available for 3-36 months 0% MARK UP UPTO 3 MONTHS Free delivery at nearest dealer shop Installment plan available for 3-36 months 0% MARK UP UPTO 3 MONTHS Applicable for Gold and platinum credit card holders Free delivery at nearest dealer shop
- 13. TARGET MARKET OF CG 125 •FAMILY (FLAT SEAT+TANK) •ROUGH USERS (LOW MAINTENANE+SIMPLE) •YOUTH (POWER+SOUND)
- 14. SWOT ANALYSIS STRENGTHS • Good Corporate Image • High Quality Products • Resale Value • Motivated, Loyal and Skilled Employees • MARKET LEADER WEAKNESS • Lack of excellent Marketing • High price of products • Vibration and missing • More than 1 plant in energy crisis situation OPPORTUNITIES • Exploration of New Markets. • Easily Creation of loyal customers in new markets. • DEALERS OUTLET OF USED BIKES • Improvement of relationships. • Newly developed Areas/ Markets THREATS • Other brands may get positioned in minds • Strong competition from competitors. • Customers shift towards competitors • High taxation rate & Operating losses • Instability of Government.
- 16. VIBRATION DEFECT • STARTS TO VIBRATE VIOLENTLY OVER 60KM/H. IT COULD BE DUE TO; • IMPROPER ENGINE MOUNTING TO THE CHASSIS. • POOR CHASSIS DESIGNING. • LOW ENGINE OIL CAN CAUSE VIBRATIONS DUE TO FRICTION AND HEAT. • NON MAINTENANCE OF THE ENGINE (NOT CHANGING THE ENGINE OIL AT RECOMMENDED PERIOD. MISSING AND BRAKES • MISSING CAN BE ELIMINATED BY REPLACING LOW POWER CDI BY HIGH POWER CDI IGNITION • DISK BRAKES CAN INCREASE ITS CONTROL AND WILL LOWER ACCIDENT RATES
- 17. COMPETITORS CARD FAILED CG-125 Ybr-125 LOOKS Does not look like a heavy bike Looks like a heavy bike PERFORMANCE Speed; 11.2 BHP Takes the lead on HIGH OCTANE Speed; 10 BHP COMFORT Easier to Handle Comfortable seat and good quality shocks SOUND Lively and Energetic sound Not up-to mark PRACTICALITY More Practical and comfortable for families due to flat seat Sloping seat makes it uncomfortable for family travel MAINTENANCE Less Expensive More expensive than CG-125 FUEL ECONOMY Not Fuel Efficient Impressive RESALE VALUE High resale Value low Resale Value
- 19. CG125 DIRECT COMPETITOR ARE YB125Z AND UNITED 125 INDIRECT COMPETITORS UNIQUE MOTORCYCLES METRO MOTORCYCLES OTHERS