Atlas Honda Limited

2. PRESENTED TO:
SIR SHAHZAIB KHAN
PRESENTED BY:
MUDASSAR IQBAL

3. CONTENTS
• PROFILE
• VISION
• PRODUCTS
• SWOT ANALYSES
• CONCLUSION

4. PROFILE
• Established in 1962 as private Ltd
company.
• Joint venture with Honda motor co. Japan.
• Among top 25 companies in KSE.
• On top end in two wheeler industry.
• Largest assembly line in Pakistan.

5. • Annual Production Capacity 750,000
Manufacturing plants
Karachi
Sheikhupura
•Export
Bangladesh
Afghanistan

6. VISION
Market leader in the motorcycle
industry, emerging as a global
competitive centre of production
and exports.

7. Products
CD- 70 CD-100
CG- 1 2 5 CG-125 DLX

9. STRENGHT
• Qualified and well trained staff
• Biggest sale network
• Financially strong
• People trusted products
• Resale value

10. STRENGHT
• Best production plant in the country
• After sale services
• Warranty period
• Availability of spare parts
• Biggest market share

11. Market Share
Sales
Honda
Yamaha
Other
56%30%
14%

12. WEAKNESSES
• High prices of products
• Low manufacturing ability of vendors
• Slow response or long lead time from
the vendors
• Difficult to high quality production at
high market demand.

13. OPPORTUNITIES
• Industry expansion
• Technology upgrading
• Teenagers shifting to adults @ 3% per
year.

14. •Being a largest manufacture can enter
other countries. And Expand export in
Afghanistan, Bangladesh and other
countries as per WTO rules & regulation.
OPPORTUNITIES

15. THREATS
• Price war.
• Threats of copy products.
• Substitutes services.
• India & other countries enter in
Pakistan market.
• Instability in government policies.

16. Conclusion
• Control high prices of products
• Encourage vendors & supplier
•Maintain Proper quality.

17. Thank You
Any Questions