LML was incorporated in 1972 and engaged in manufacturing synthetic yarn machines. In 1984, it entered a technical collaboration with Piaggio of Italy to produce scooters. In 1993, LML launched the Select scooter which was a success. The partnership with Piaggio ended in 1999 after which LML continued producing the Star scooter and Trendy motorcycles. More recently, LML has launched electric bikes like the Freedom 125 and solar-powered electric bikes to expand its product lineup. It aims to increase production and sales through initiatives like operating under Make in India and promoting environmental friendliness.

1. welcome

3. • Incorporated as Lohia Machines Private Limited in 1972, the company was
engaged in manufacture of synthetic yarn manufacturing machines in
technical collaboration in France. In 1978, it became a public limited
company and diversified into processing synthetic yarn.
• In 1984 a technical collaboration agreement was signed with Piaggio of
Italy and a scooter project was set up. The relationship with Piaggio was
redefined to that of a partner in 1990, both partners having equal equity
participation of 23.6% each.
• The LML Select was launched in 1993, with new age technology and
aesthetics, and became an instant success. LML's joint venture with
Piaggio ended in 1999.
• LML continued to manufacture the Star, a classically styled steel-bodied
scooter with twist-shift 4-speed manual transmission and a 150cc two-
stroke engine. LML also produced the Trendy 50 cc (1998-2006), formerly
known as Benelli Scooty (1993), a derivation from 1981 Benelli S50. That
little scooter had no parts in common with Piaggio, being a Benelli project
(engine included).

4.  Not present in every segment Less
 Lack of aggressive marketing by dealers
promotional schemes
 Ineffective CRM
 High rate of excise duty
 High cost
 Difficult to provide services to its consumers

5.  it is not so Fuel efficient
 noneconomic spare parts
 It become very difficult to reach rural
economy
 Un effective advertisement

6. LML freedom bikebefore

7. LML scooters before

10. Feature of LML freedom 125
• Maximum Torque:8 Nm @ 4500 rpm
• Fuel Type:Petrol
• Fuel Tank Capacity (litres):8.7
• No of Gears:4
• Gearbox Type:Manual
• Clutch:Multiplate Wet
• Brake Type:Drum and disk

11. • Bike Type:Standard
• Start Type:Kick, Self
• Stroke (mm):49
• Engine Displacement (cc):110
• Ignition:DC- Digital CDI
• No of Cylinders:1
• Max Power:8.6 bhp @ 8500 rpm

12. • Front Tyre:2.75 X 18 4 PR
• Rear Tyre:2.75 X 18 6 PR
• Dimensions(WxLxH)mm:770 X 1965 X 1095
• Weight:110
• Cooling System:Air Cooled
• Wheel Type:Spoke
• Fuel Economy:112
• Color:Excellent Blue, Heavy Grey, Leaf Green,
Sports Red
• Transmission Type:Chain Drive

13. • Front Brake:130
• Rear Brake:110
• Front Suspension:Telescopic Hydraulic Shock
Absorbers
• Rear Suspension:Swing Arm with Adjustable
Hydraulic Shock Absorber
• Wheel Size (inches):18
• Wheelbase (mm):1235

14. Additional features
• Ecomomy:112
• Steel body
• High quality fiber
• Led project
• Stylish
• Free double helmet
• Disk break
• Sound less
• Combined break

15. LML star euro 150

16. Feature of LML star euro150
Key Features [full spec]
✔ Bike Type: Scooter
✔ Start Type: Kick, Self
✔ Stroke (mm): 62
✔ Engine Displacement (cc): 110
✔ Ignition: DC- Digital CDI
✔ No of Cylinders: 1
✔ Max Power: 9.6 bhp @ 9500 rpm

17. • Front Brake:130
• Rear Brake:120
• Front Suspension:Telescopic short Hydraulic
Shock Absorbers
• Rear Suspension:Swing Arm with spring
Hydraulic Shock Absorber
• Wheel Size (inches):18
• Wheelbase (mm):1235

18. • Front Tyre:2.75 X 18 4 PR
• Rear Tyre:2.75 X 18 6 PR
• Weight:160
• Cooling System:Air Cooled
• Wheel Type:short
• Fuel Economy:75
• Color:Excellent Blue, Heavy Grey, Leaf Green,
Sports Red , light pink , white
• Transmission Type: engine weel Drive

19. • Maximum Torque:9 Nm @ 6500 rpm
• Fuel Type:Petrol
• Fuel Tank Capacity (litres):6.7
• Brake Type:Drum and disk

20. Additional features
• Ecomomy:75
• Steel body
• High quality fiber
• storage
• Gear less
• Stylish
• Free double helmet
• Disk break
• Sound less
• Combined break

21. LML solar electrical bikes

22. Features
• Chargeable and solar power , pedals
• Battery power(480v)
• Speed:80klm per hr
• Brake type : drum
• Whight:110kg
• economy;180kl for full battery
• Battery back up 4hrs
• High quality solar panels and automatic charging
system

23. Production process
• investing capital
• opening new manufacturing centers in India
• selecting workers and give training
• passing the low and orders of the government
• opening new showrooms all over the India
• All the production will done under make in
India project

24. sales
• Through showrooms and online web

25. promotion
• Paper advertisements
• By organizing programs
• advertisements through online
• By giving supports to innovations and
techniques
• By giving sponsors

26. Aim and object
• Consumer satisfaction
• Social services
• Gaining well good will
• Profit
• Environment friendly
• Maximize production
• other

27. Reasons for low cost
• The vehicles are produced under make in India project
• We getsubsidy from thegovernment
• We spend very low cost for advertisement
• Low rate of tax
• wellEngorgementby the government
• high rate of export and low rate of imports

28. Thank you