Ramisha mujahid
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This document summarizes Dalda Food's marketing strategy and final project submission. It discusses Dalda's mission, customer care programs, packaging, product line including cooking oils and snacks, pricing, placement, promotion targeting households and health-conscious consumers, competitors, and recommendations to launch new brands, increase shelf space, innovate products and marketing, and improve packaging.
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Ramisha mujahid
- 1. Final Project Submission: Dalda Food RAMISHA MUJAHID MARKETING MANAGEMENT
- 2. DALDA FOODS • REASON TO OPT. DALDA Mission of the brand Loyality Scholarships Charity Woman empowerment
- 3. CONT… Daldas special customer care: • Dalda cookbook • Expert mom awards • Dalda Cooking Kit • Dalda ka Dastar khan • Dalda advisory services.
- 4. PACKAGING • Yellow green tin with soyabean pod symbol. • Yellow tin packaging with palm tree symbol
- 5. MARKETING MIX 4PS OF DALDA Products • Dalda VTF Banaspati • Dalda cooking oil • Dalda sunflower oil • Planta cooking oil • Dalda olive oil • Dalda canola oil • Manpasand Banaspati and cooking oil
- 6. CONT… • Snacks knockout • Tea whitner - cupshup
- 7. Price: • Dalda Banaspati Ghee 1Kg Rs 119 • Dalda Planta oil 1Kg Rs 165 • Dalda Cooking Oil 1Kg Rs 199 • Dalda Cooking Oil2.5 Kg Rs 471 • Dalda Banaspati Ghee 5 Kg Rs 905 • Dalda Banaspati Ghee 5Kg Rs 942 Placement: • Products of daldas are available in all stores over Pakiatan • They are also available at online stores.
- 8. Promotion: • TV Advertisement • Ads in newspapers Target Market: • Households with high income • Dalda targets health concious people.
- 10. COMPETITORS • Habib Cooking Oil • Soya Supreme Oil • Kisan Oil • Seasons Oil • Rafhan Cooking Oil • Marketshare of Dalda and its Competitors: • Dalda 50% • Habib Oil 30% • Soya Supreme 20%
- 11. RECOMMENDATIONS • They need to launch a set of new brands to attract the younger female market . • Canola Oil should be focused as it is the most healthy oil • Dalda and Planta should increase their shelf space as this is where they are being defeated by competitors. • Dalda should bring innovation in its product as well as marketing strategy . • Dalda should work on its packaging and trendy containers shoould be launced .
- 12. THANK YOU