Ayesha & ammar
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- Dawn Group of Companies was founded in 1981 in Karachi, Pakistan and has since expanded to include multiple production plants across Pakistan. - It operates as a parent company called Dawn Bread with subsidiary companies like Bread and Beyond and Dawn Foods Mezban. - Dawn bread and Dawn frozen foods deal in ready-to-cook and ready-to-eat products like breads, buns, and frozen meals containing beef, chicken and wheat. - The company has achieved maturity in the market and aims to further expand its distribution channels and market share locally and abroad.
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Dawn Bread is a Pakistani bakery company established in 1981 that produces and distributes bread and other baked goods across Pakistan. It operates advanced production units and has the largest distribution network in the country, holding 35% of the bread market share. The document outlines Dawn Bread's history, brands, competitors, SWOT analysis, product lines, manufacturing processes for bread and buns, ingredients, and quality standards. Suggestions for improvements are also provided.
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This document provides an overview of the history and operations of Cadbury in India. It discusses Cadbury's introduction and growth in India from 1948, reaching maturity with line extensions in the 2000s. It describes the "Worm Controversy" crisis in 2003 when worms were found in two bars, hurting sales until restored through communication. Currently, Cadbury has the highest market share in India and generates $1 billion in annual revenue there through manufacturing plants, sales offices, and extensive distribution network.
The 4Ps of Coca Cola (Marketing presentation)
Coca-Cola has been operating in Pakistan for over 50 years. It has 6 bottling plants located across major cities and employs 3,500-4,000 people in its head office in Lahore. Coca-Cola utilizes multiple distribution channels including wholesalers and retailers to ensure its products reach over 70,000 customers nationwide. It promotes its brand through various advertising campaigns using print, television, billboards, and digital media, as well as sponsoring popular events. Coca-Cola aims to target all potential consumers in Pakistan by determining competitive pricing strategies and ensuring widespread availability of its products.
23MBA10010.ppt
Amul was formed in 1946 as a dairy cooperative movement in India. It is managed by the Gujarat Cooperative Milk Marketing Federation and has become India's largest milk producer. Amul spurred the White Revolution in India and has created a billion dollar brand. It sells products like milk, butter, ghee, ice cream and milk powder both domestically and internationally. Amul's success is largely attributed to Dr. Verghese Kurien, the former chairman of GCMMF. It follows a three tier business process involving village cooperatives, processing unions, and GCMMF for marketing. Amul is a mass market brand focused on quality and affordability.
Dairy Milk
Cadbury is a British confectionery company established in 1824. It produces chocolate, biscuits, candy, and beverages. Cadbury's iconic Dairy Milk chocolate was introduced in 1905 and became its best-selling product. Cadbury began operations in India in 1948 and now has manufacturing facilities across the country. It is the market leader in the Indian chocolate market with over 70% share. Cadbury focuses on strong branding through marketing, advertising, and community initiatives. Its products target all segments through variations in price and size. The company employs over 140,000 people worldwide.
Sales And Distribution of Cadbury
This Presentation gives the information about how cadbury use their distribution channel as well as about their sales strategy and salesforce structure, how they give training etc
Marketing plan by awesome group i n ucp (grw)
Wall's is the market leader in Pakistan's ice cream industry with a 65% market share. The group presented a marketing plan for Wall's new date and lemon flavored ice cream. The plan included an analysis of Wall's company history, product features, pricing strategies, promotion methods through TV, billboards and events. It discussed distribution channels and placement in superstores, bakeries and through mobile spot dealers. The plan also included a PEST analysis, Porter's 5 forces, segmentation of customers by age and income and a SWOT analysis of Wall's strengths in financing and distribution against threats from new competitors.
Amul
Kaira District Co-operative Milk Producers' Union, commonly known as Amul, was registered in 1946 in India. It began pasteurizing milk for Bombay in 1948 and opened a dairy in Anand in 1950 with assistance from UNICEF and New Zealand. Amul brand products were first launched in 1955. Led for over 30 years by Dr. Varghese Kurian, Amul became very successful and is now India's largest food brand, with the highest market shares in products like butter, milk powder, and cheese. It utilizes a low cost strategy along with strong branding to be profitable while providing affordable dairy.
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Zoya awan
This document discusses Coca Cola's marketing strategies and product line. It provides a history of some of Coca Cola's major brands from 1929 to 2000. It then analyzes Coca Cola's marketing mix, competitors, target markets, and recommends expanding their product line and increasing promotions through discounts and advertisements.
Zarina arshad
Master Molty foam has been providing bedding and furniture foam in Pakistan since 1963. They collaborate with Bayer and introduced the American Celeste brand in 1997. Molty foam offers a range of products at various price points from Rs. 7,000 to 100,000, including the Molty Foam, Celeste, and pillows/accessories lines. They promote their products through TV commercials, ads, and online promotions. Molty foam targets middle to high income, health-conscious consumers and positions itself as a high quality, comfortable brand available for lifetime use.
Toseef anwar
Lux is a soap brand owned by Unilever that was introduced in 1925. It targets upper and lower middle urban and sub-urban consumers through high branding, celebrity endorsements, and advertising. Lux comes in many variants of soap and also produces shower gels, bath additives, and hair care products. It has a wide distribution channel and spends 20-25% of sales on promotion. Lux has strong brand recognition but faces threats from increasing competition and changing consumer preferences.
Saqib liaqat
Homage Inverter is a top brand in Pakistan that produces home appliances including inverters. It has been in business since 2007 and is known for quality products and customer service. The document discusses Homage's product lines, target markets of middle to upper class homeowners and businesses, and marketing strategies of advertising and partnerships. Competitors like Cyberpower, Eco Star, and APC are analyzed along with their strategies. The SWOT analysis identifies opportunities for Homage to expand hybrid products and market share. Strategic changes are recommended to focus on research and development for new technologies and determine the most cost-effective battery type.
Sadia bibi
This document discusses Fair and Lovely, a popular skin lightening product owned by Hindustan Unilever. It was introduced in India in 1978 and remains a top-selling brand. Fair and Lovely targets 16-24 year old middle and upper-middle class females and males who value personal grooming. It offers a range of products at various price points and is widely available across South Asia. The brand promotes itself through advertising, celebrities, and initiatives to empower women, though it also faces some controversies regarding skin lightening.
Ramisha mujahid
This document summarizes Dalda Food's marketing strategy and final project submission. It discusses Dalda's mission, customer care programs, packaging, product line including cooking oils and snacks, pricing, placement, promotion targeting households and health-conscious consumers, competitors, and recommendations to launch new brands, increase shelf space, innovate products and marketing, and improve packaging.
Daewoo Express
Daewoo Express is the largest intercity bus service in Pakistan, operating 350-400 buses along 18 main and 39 sub terminals nationwide. It provides various classes of service, and was the first to offer an online mobile ticketing app. Daewoo also solely operates bus rapid transit systems in Multan and Lahore. The presentation recommends Daewoo launches an airline as well. Key competitors include Faisal Movers and Bilal Travels, which also offer bus services across Pakistan with amenities like entertainment and refreshments.
Muhammad yasir
Gree Electric is a Chinese appliance manufacturer founded in 1991 that is headquartered in Zhuhai, China. It has production bases in 9 locations in China and 1 each in Brazil and Pakistan. Gree's mission is to provide reliable, high-quality products and services to earn customer loyalty and fair profits. It is a leading manufacturer of air conditioners in China with an 18.1% market share of the central air conditioning market in the first half of 2017. Gree produces over 60 million residential air conditioners and 5.5 million commercial air conditioners annually.
Malaika ansar
This document provides information about United Snacks, a Pakistani snack food company. It discusses the company's mission to drive food trends and become a leading snack brand in Pakistan and beyond. United Snacks produces a snack called OyeHoye in 10 flavors and uses celebrities like Fawad Khan to promote it. The document also analyzes United Snacks' competitors like Lays and Kurleez and discusses the company's marketing mix, manufacturing process, target markets, and SWOT analysis.
Dawood hamid
Dollar is the leading stationery manufacturer in Asia, exporting to over 50 countries. Founded over 50 years ago in Pakistan, Dollar produces a wide range of writing instruments and stationery. It focuses on innovation and quality to build strong brand loyalty among students and all age groups. Dollar aims to increase availability in rural areas and non-stationery shops while reducing costs to maintain its leading market share against competitors like Picasso and Piano in Pakistan's stationery industry.
Asfand yar
Casio was established in 1946 and was one of the earliest manufacturers of quartz watches. Its mission is to create innovative products for people worldwide and its vision is to be an industry-leading company preferred for its quality, reliability, and competitiveness. Some key products released include the F-91W digital watch in 1991, the first G-Shock watch in 1983, and the world's first wristwatch with a digital camera in 2000. Casio has strengths in sponsoring sports events and being considered value for money but also faces threats from counterfeits and competition in the sports watch market.
Honda CG 125
The document provides information about Atlas Honda Limited and its CG125 motorcycle model. It discusses the company's history and founders, features of the CG125 model, production and export facilities, marketing strategies including pricing, distribution and promotions, target markets, competitors, and initiatives around health, education, and community. The summary focuses on key details:
Atlas Honda Limited has a joint venture with Honda Motor Company dating back to 1992. Its CG125 model was first manufactured by Honda in 1975 and remains a popular and reliable option for customers due to its affordable price and fuel efficiency. The company utilizes a variety of marketing strategies to promote its products and maintain market leadership.
Aiman jamil
The document summarizes a company that was founded in 1990 with production facilities in Mingora, Swat and Hub, Baluchistan. It relaunched in 2010 with a vision to make a positive difference through value, quality and excellence. The company uses a slow market penetration pricing strategy and places its products in department and convenience stores. It promotes through social media, print media, ATL, and BTL. The company faces financial constraints, poor advertising, inefficient communication, low brand recall, and distribution problems. Solutions suggested include increasing equity, improving brand awareness, better communication, expanding distribution channels, and expanding/deepening its product line.
Abdur rehman
This document provides information about Interwood, a leading Pakistani furniture brand. It discusses Interwood's product range, target markets, and marketing strategies. The key points are:
1) Interwood produces a wide range of furniture including office, home, and kids furniture as well as kitchens and flooring. It furnishes major companies and educational institutions.
2) The document focuses on modifying the marketing mix for Interwood's Fawn TV stand by adding features like speakers, wheels, and sockets.
3) The proposed modifications include lowering the price to between Rs. 40,000-65,000, placing the product in electronics showrooms, and promoting it through social media, TV, magazines and newspapers
London Cash and Carry
This document provides a summary of the categories and products available at a departmental store. It describes the confectionery, health and beauty, household, grocery, cooking essentials, baby, frozen food, beverages, and dairy sections. The target market is large families who do monthly grocery shopping. Major brands that pay for marketing include Wall's, Nestle Fruita Vitals, Opa Fries, and Cadbury.
Save Mart
This document provides information about MINE SAVE MART, a departmental store with 12 branches located in Rawalpindi. It lists the store's branches and entrance location on Tulsa Road in Lalazar. It provides an overview of product categories sold in the basement including jewellery, toys, clothes, and crockery. It also lists prices and sizes for a variety of food, beverage, and household cleaning products sold in the store freezers and shelves.
Rachna Super Store
This 3 sentence summary provides the key details about the RACHNA SUPER STORE:
The document describes the target market and product segments of the RACHNA SUPER STORE, a double-story store located in Taj Colony, Faisalabad that targets middle and upper middle class families for monthly grocery shopping. The store is divided into three segments across its ground floor, first floor, and basement, with the ground floor containing snacks, dairy, cereals, frozen foods, ice cream, cooking products, baby products, and health and beauty items.
Zamzama Mart
Zamzama is one of the oldest marts located in Attock, Pakistan. It is open throughout the week from 9 am to 11 pm and has different hours on Fridays, opening from 3 pm to 11 pm. The mart is divided into segments that each offer different product categories like body care, food, detergents, toiletries, toys, and utensils from popular brands.
Shaheen Grocers
This document provides a layout of the departments in a departmental store run by Aiman Jamil, including baby products, health and beauty, household items, food items like tea/coffee, cereals, frozen foods, and beverages. Within health and beauty, the store offers hair colors, deodorants, skin care products, perfumes, and electronics. It also advertises Ramadan package deals.
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Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
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Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Get admission in various courses and boost your employment opportunities.
Learn various courses and get employment opportunities.
AI Best Practices for Marketing HUG June 2024
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
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This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
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Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Pillar-Based Marketing Master Class - Ryan Brock
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In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
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Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
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Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
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学校原件一模一样【微信：741003700 】《(Sunderland毕业证书)桑德兰大学毕业证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
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As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
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本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
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Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess, OutgrowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing gameGlobal Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translationAmazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
What Software is Used in Marketing in 2024.
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
PickUp_conversational AI_Capex, Inc._20240610
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Ayesha & ammar
- 1. . Presented by: Aysha Rizwan Ammar Abbas
- 2. HISTORY • Family owned company. • Founded by: Mr. Ghulaam Hussain, Fida Hussain, Anwaar Hussain. • Started in Karachi – 1981 • New plants set-up: ISLAMABAD 1985 HYDERABAD January, 1987 LAHORE September, 1987 MULTAN 1989 FAISLABAD 1992
- 3. DAWN Group of Companies This group of companies contain: • Parent Company: Dawn Bread • Subsidiary/ Daughter Company: BREAD AND BEYOND DAWN FOODS MEZBAN
- 4. PRODUCTION • DAWN bread and Dawn frozen foods deal in the RTC,RTE category including beef, chicken and wheat products. • Association with the FMBRA, UK in 1990 for standardization , that now helps in lining with international standards of production, technology, machinery and formulation. • Provides buns to KFC and McDonalds for usage.
- 6. Product life-cycle stage • Maturity period.
- 7. SWOT Analysis Strengths: • Leading brand of industry • 35% market share • BOYA –2007 • Less turnover of employees • Latest Technology and advanced production units. Opportunities: • Create more brand awareness. • open more distribution channels to increase their availability in the market • Capture more of the foreign market
- 8. Weaknesses • No employee backup plan. • Products launched by force of Sales Team & Competitors (when need is raised) • Lower ranking by Brands Award Survey. • Not affordable for the lower class of society. Threats • Prices of raw material is constantly rising. • Increase in competition
- 9. TARGET MARKET Target market of Dawn Bread and its subsidiaries include the: Families Bachelors Target market according to the social class involves: Upper class Lower middle class Upper middle class
- 10. MARKET SEGMENTATION • GEOGRAPHIC SEGMENTATION: • DEMOGRAPHIC SEGMENTATION: • PSYCHOGRAPHIC SEGMENTATION: • BEHAVIORAL SEGMENTATION:
- 11. Exports by Dawn • Frozen Parathas to USA – 2001 • Market leaders in Paratha Category in USA, Australia, Canada. • First food product exported to JAPAN is its Paratha. • Their export line under the Mezban brand consists of:
- 13. PROMOTION: • Advertisement through billboards, TVC’s • BTL activites (emails, sales promotion)
- 14. PRICE: • Dawn goes with the value based pricing. • Its price vary according to the size of product offered. e.g. Regular pack of chicken chapli kebab costs 230, whereas, the value packs is for 590. PLACEMENT: • Sales in over 1400 outlets of the country. • Supply the products to: Lahore, Faisalabad, Shiekhupura, Gujranwala, Gujrat, Sialkot, Kharia, Jala Pur Jattan, Jehlum, Dina, Mangla, Mirpur, Gujar Khan and Karachi • Own 1000 freezers placed in the given cities’ outlets • 25 trucks deliver the products to the retailers from the factory. • Hire third party transporters as well.
- 15. Competitor Analysis • BREAD SEGMENT: • FROZEN FOOD SEGMENT: • K&N’s – 16-24% market share • DAWN – 6% market share • Other competitors: SUFI, Menu, Sabroso, Mon Salwa
- 16. Suggestions Dawn can introduce two new products in their Ready-to-eat line: • Frozen Chicken & Vegetable Sandwiches. • Frozen Chicken Paratha. These products will contribute to the progress of Dawn Foods.
- 17. Thank you.