By Sadia Bibi

1. Fair and Lovely
Sadia Bibi
04151713061

2. UNILEVER
• One of oldest multinational
companies
• It include beverages , food ,
cleansing agent , beauty
products , and personal care
products .

3. FAIR AND LOVELY
• Popular skin lightening cosmetic
product of Hindustan Unilever
• Introduce in market of India in 1978
• Has been around for considerable time

4. COORPORATE OBJECTIVE
“ To maximize profit and attain the set goals without compromising on
the quality “

5. VISION
STATEMENT OF
FAIR AND LOVELY
“ To provide quality skin lightning
products “

6. TARGET MARKET
• 16 – 24 years old middle class / upper middle class
female who believe in personal grooming
• Unmarried girls seems to be major target customers
• Also available for men .

7. MARKETING MIX
PRODUCT :
It maintain that it does not contain any harmful ingredients .
• Fair and Lovely Advance Multivitamin Cream
• Fair and Lovely Ayurvedic Care
• Fair and Lovely Anti marks Glow
• Fair and Lovely Forever Glow
• Fair and Lovely Winter Fairness cream
• Fair and Lovely Max Fairness Cream

8. PRICE
• Rs 379 fair and lovely winter fairness cold cream 70 ml
• Rs 140 fair and lovely max fairness cream 50 gm
• Rs 92 fair and lovely max fairness face cream 25 gm
• Rs 460 fair and lovely advance multivitamin face cream
jar 70 gm
• Rs 130 fair and lovely multivitamin advance cream 50 gm

9. PLACE
• Karachi – biggest market for fair and lovely products
• Available in :-
Sri lanka , Bangladesh , India , Pakistan , Indonesia
etc

10. PROMONTION
1. It uses following to promote the brand :-
• Print media
• Television
• Billboards
• Banners
2. Many well known celebrities have endorsed its
products .

11. SWOT
ANALYSIS
STRENGHS :
• Wide range of product
• Easy availability
• Unilever support
• Immense support toward women
empowerment
WEEKNESSES :
• Inadequate promotion for
men’s cream
• controversies
OPPURTUNITIES :
• Increase awareness of skin care
among men
• Increase disposable income in the
emerging economies
THREATS :
• Home made remedies
• Health conscious customers
• Increasing competition

12. COMPETITORS
FOR WOMEN :-
• Eveline white prestige 4D whitening cream
• Olay natural white day cream
• Ponds white beauty day cream with SPF 15
• Revlon touch and glow advanced fairness
cream
• Himalaya herbal natural glow fairness cream

13. FOR MEN :-
• Emami fair and handsome men’s fairness cream
• Garnier men power white fairness moisturizer
• Nivea men dark spot reduction moisturizer