Homage Inverter is a top brand in Pakistan that produces home appliances including inverters. It has been in business since 2007 and is known for quality products and customer service. The document discusses Homage's product lines, target markets of middle to upper class homeowners and businesses, and marketing strategies of advertising and partnerships. Competitors like Cyberpower, Eco Star, and APC are analyzed along with their strategies. The SWOT analysis identifies opportunities for Homage to expand hybrid products and market share. Strategic changes are recommended to focus on research and development for new technologies and determine the most cost-effective battery type.