best regard

1. Submitted By:- Arvind Kumar Roll No.:-16

3. GEOGRAPHICAL REGION

5. Income- 1. Less than 1.5 lacs (CD Deluxe, Down) ‏ (Entry level) ‏ 2. 1.5 to 3 lacs (Splendor, Ambition) ‏ (Executive level) ‏ 3. Above 3.0 lacs (CBZ,Karizma ) ‏ (Premium Category) ‏ Generation Or Age 1. 18 to 22 Age ( CD Deluxe, Down) ‏ (For beginner ) ‏ 2. 22 to 35 Age(CBZ , Karizma ) ‏ 3. More Than 35 Age (Splendor, Ambition) ‏ Gender 1. Man- All the bikes 2. Woman-Pleasure Occupation 1. Business (Splendor, Ambition, passion) ‏ 2. Student (CBZ,Karizma ) ‏

6. Reliable High Low Resale High Low

7. Maintenance High Low Cost High Low KARIZMA CBZ EXTREME GLAMOUR HUNK PASSION CD DELUXE CD-DAWN SPLENDOR

8. Price levels and pricing policies is the major factor affecting revenue. Pricing Product Entry level- 27000-37000 CD Down ,CD Deluxe Executive level 38000-50000 Splendor, Ambition , Passion Premium level 50000 and above CBZ, Karizma