Abdur rehman
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This document provides information about Interwood, a leading Pakistani furniture brand. It discusses Interwood's product range, target markets, and marketing strategies. The key points are: 1) Interwood produces a wide range of furniture including office, home, and kids furniture as well as kitchens and flooring. It furnishes major companies and educational institutions. 2) The document focuses on modifying the marketing mix for Interwood's Fawn TV stand by adding features like speakers, wheels, and sockets. 3) The proposed modifications include lowering the price to between Rs. 40,000-65,000, placing the product in electronics showrooms, and promoting it through social media, TV, magazines and newspapers
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Interwood deals in furniture, appliances, and flooring in Pakistan. It has manufacturing plants in Lahore and warehouses in Lahore and Karachi. It uses both direct and indirect channels to distribute its 7 product categories. It segments customers as institutional or general, and further by income. Quality is a key performance indicator, measured through complaints and surveys. Originally, Interwood outsourced warehouse operations but faced cost and inventory issues, so now handles it internally. Recommendations include expanding its lower-cost product range to target more customer segments.
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Since our incorporation in the year 2012, we, “Sun Interia”, are an illustrious organization, engaged in manufacturing, supplying and exporting a comprehensive range of Interior Accessories. The range offered by us comprises Bed Set, Headboard Bed and Designer Sofa. Our offered products are known for their features like high strength, minimal maintenance, mesmerizing designs, alluring looks, sophisticated patterns, sturdy construction and eye-catching appearance. Owing to these features, our offered products are demanded across the national and international markets to enhance the décor of the various places like homes, commercial offices and hotel industry.
Black Bean Modern Pitch Deck Presentation.pptx
The document outlines the vision, mission, values, products, and future plans of a furniture manufacturing company called Ingoude. The company's vision is to be the best furniture provider in the country with international quality. Their mission is to create the best quality products for consumer satisfaction. Some of their core values include functionality, high-quality, and durability. Their products include tables, chairs, kitchen sets, and cabinets. Their future plans include expanding overseas, establishing their own shipping services, and hiring more designers.
The 2 p's of marketing webinar v1
Oh...you thought there were four? Maybe, but there are just two that can unlock growth and investment...Purpose and Position.
Your company didn’t start by accident - there is a reason why you do what you do. You solve a problem others cannot. You hold a core value that others ignore. But do your potential customers and investors know it? Your next customer encountered thousands of advertisements last month. Your next investor considered hundreds of pitches last year. Are you offering them a succinct summary of why you matter?
If you can’t articulate why you are worth buying from...fast...investors and customers move on.
So why are "Purpose" and "Position" so important?
1) Shows customers why they should pick you over a competitor.
2) Helps you raise capital because by explaining how you can win in the marketplace.
3) Connects with your customers in a meaningful way that will drive loyalty and word of mouth.
The 2 P's of Marketing Webinar
This document provides guidance on branding and positioning from Robert Wallace of Tallwave LLC. It emphasizes that branding and messaging will become more important as competition increases for startups. The document outlines the "2 P's framework" - Purpose and Positioning. For Purpose, it recommends defining the company's mission, vision, values and brand story. For Positioning, it recommends identifying customer segments, differentiators, value propositions and developing a positioning statement, tagline and proofs to believe the value proposition. The goal is to help startups win customers' hearts and minds by clearly communicating what problem they solve and their unique benefits.
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A STUDY ON PROMOTIONAL TECHNIQUES AND CUSTOMER RELATIONSHIP MANAGEMENT
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Zoya awan
This document discusses Coca Cola's marketing strategies and product line. It provides a history of some of Coca Cola's major brands from 1929 to 2000. It then analyzes Coca Cola's marketing mix, competitors, target markets, and recommends expanding their product line and increasing promotions through discounts and advertisements.
Zarina arshad
Master Molty foam has been providing bedding and furniture foam in Pakistan since 1963. They collaborate with Bayer and introduced the American Celeste brand in 1997. Molty foam offers a range of products at various price points from Rs. 7,000 to 100,000, including the Molty Foam, Celeste, and pillows/accessories lines. They promote their products through TV commercials, ads, and online promotions. Molty foam targets middle to high income, health-conscious consumers and positions itself as a high quality, comfortable brand available for lifetime use.
Toseef anwar
Lux is a soap brand owned by Unilever that was introduced in 1925. It targets upper and lower middle urban and sub-urban consumers through high branding, celebrity endorsements, and advertising. Lux comes in many variants of soap and also produces shower gels, bath additives, and hair care products. It has a wide distribution channel and spends 20-25% of sales on promotion. Lux has strong brand recognition but faces threats from increasing competition and changing consumer preferences.
Saqib liaqat
Homage Inverter is a top brand in Pakistan that produces home appliances including inverters. It has been in business since 2007 and is known for quality products and customer service. The document discusses Homage's product lines, target markets of middle to upper class homeowners and businesses, and marketing strategies of advertising and partnerships. Competitors like Cyberpower, Eco Star, and APC are analyzed along with their strategies. The SWOT analysis identifies opportunities for Homage to expand hybrid products and market share. Strategic changes are recommended to focus on research and development for new technologies and determine the most cost-effective battery type.
Sadia bibi
This document discusses Fair and Lovely, a popular skin lightening product owned by Hindustan Unilever. It was introduced in India in 1978 and remains a top-selling brand. Fair and Lovely targets 16-24 year old middle and upper-middle class females and males who value personal grooming. It offers a range of products at various price points and is widely available across South Asia. The brand promotes itself through advertising, celebrities, and initiatives to empower women, though it also faces some controversies regarding skin lightening.
Ramisha mujahid
This document summarizes Dalda Food's marketing strategy and final project submission. It discusses Dalda's mission, customer care programs, packaging, product line including cooking oils and snacks, pricing, placement, promotion targeting households and health-conscious consumers, competitors, and recommendations to launch new brands, increase shelf space, innovate products and marketing, and improve packaging.
Daewoo Express
Daewoo Express is the largest intercity bus service in Pakistan, operating 350-400 buses along 18 main and 39 sub terminals nationwide. It provides various classes of service, and was the first to offer an online mobile ticketing app. Daewoo also solely operates bus rapid transit systems in Multan and Lahore. The presentation recommends Daewoo launches an airline as well. Key competitors include Faisal Movers and Bilal Travels, which also offer bus services across Pakistan with amenities like entertainment and refreshments.
Muhammad yasir
Gree Electric is a Chinese appliance manufacturer founded in 1991 that is headquartered in Zhuhai, China. It has production bases in 9 locations in China and 1 each in Brazil and Pakistan. Gree's mission is to provide reliable, high-quality products and services to earn customer loyalty and fair profits. It is a leading manufacturer of air conditioners in China with an 18.1% market share of the central air conditioning market in the first half of 2017. Gree produces over 60 million residential air conditioners and 5.5 million commercial air conditioners annually.
Malaika ansar
This document provides information about United Snacks, a Pakistani snack food company. It discusses the company's mission to drive food trends and become a leading snack brand in Pakistan and beyond. United Snacks produces a snack called OyeHoye in 10 flavors and uses celebrities like Fawad Khan to promote it. The document also analyzes United Snacks' competitors like Lays and Kurleez and discusses the company's marketing mix, manufacturing process, target markets, and SWOT analysis.
Dawood hamid
Dollar is the leading stationery manufacturer in Asia, exporting to over 50 countries. Founded over 50 years ago in Pakistan, Dollar produces a wide range of writing instruments and stationery. It focuses on innovation and quality to build strong brand loyalty among students and all age groups. Dollar aims to increase availability in rural areas and non-stationery shops while reducing costs to maintain its leading market share against competitors like Picasso and Piano in Pakistan's stationery industry.
Ayesha & ammar
- Dawn Group of Companies was founded in 1981 in Karachi, Pakistan and has since expanded to include multiple production plants across Pakistan.
- It operates as a parent company called Dawn Bread with subsidiary companies like Bread and Beyond and Dawn Foods Mezban.
- Dawn bread and Dawn frozen foods deal in ready-to-cook and ready-to-eat products like breads, buns, and frozen meals containing beef, chicken and wheat.
- The company has achieved maturity in the market and aims to further expand its distribution channels and market share locally and abroad.
Asfand yar
Casio was established in 1946 and was one of the earliest manufacturers of quartz watches. Its mission is to create innovative products for people worldwide and its vision is to be an industry-leading company preferred for its quality, reliability, and competitiveness. Some key products released include the F-91W digital watch in 1991, the first G-Shock watch in 1983, and the world's first wristwatch with a digital camera in 2000. Casio has strengths in sponsoring sports events and being considered value for money but also faces threats from counterfeits and competition in the sports watch market.
Honda CG 125
The document provides information about Atlas Honda Limited and its CG125 motorcycle model. It discusses the company's history and founders, features of the CG125 model, production and export facilities, marketing strategies including pricing, distribution and promotions, target markets, competitors, and initiatives around health, education, and community. The summary focuses on key details:
Atlas Honda Limited has a joint venture with Honda Motor Company dating back to 1992. Its CG125 model was first manufactured by Honda in 1975 and remains a popular and reliable option for customers due to its affordable price and fuel efficiency. The company utilizes a variety of marketing strategies to promote its products and maintain market leadership.
Aiman jamil
The document summarizes a company that was founded in 1990 with production facilities in Mingora, Swat and Hub, Baluchistan. It relaunched in 2010 with a vision to make a positive difference through value, quality and excellence. The company uses a slow market penetration pricing strategy and places its products in department and convenience stores. It promotes through social media, print media, ATL, and BTL. The company faces financial constraints, poor advertising, inefficient communication, low brand recall, and distribution problems. Solutions suggested include increasing equity, improving brand awareness, better communication, expanding distribution channels, and expanding/deepening its product line.
London Cash and Carry
This document provides a summary of the categories and products available at a departmental store. It describes the confectionery, health and beauty, household, grocery, cooking essentials, baby, frozen food, beverages, and dairy sections. The target market is large families who do monthly grocery shopping. Major brands that pay for marketing include Wall's, Nestle Fruita Vitals, Opa Fries, and Cadbury.
Save Mart
This document provides information about MINE SAVE MART, a departmental store with 12 branches located in Rawalpindi. It lists the store's branches and entrance location on Tulsa Road in Lalazar. It provides an overview of product categories sold in the basement including jewellery, toys, clothes, and crockery. It also lists prices and sizes for a variety of food, beverage, and household cleaning products sold in the store freezers and shelves.
Rachna Super Store
This 3 sentence summary provides the key details about the RACHNA SUPER STORE:
The document describes the target market and product segments of the RACHNA SUPER STORE, a double-story store located in Taj Colony, Faisalabad that targets middle and upper middle class families for monthly grocery shopping. The store is divided into three segments across its ground floor, first floor, and basement, with the ground floor containing snacks, dairy, cereals, frozen foods, ice cream, cooking products, baby products, and health and beauty items.
Zamzama Mart
Zamzama is one of the oldest marts located in Attock, Pakistan. It is open throughout the week from 9 am to 11 pm and has different hours on Fridays, opening from 3 pm to 11 pm. The mart is divided into segments that each offer different product categories like body care, food, detergents, toiletries, toys, and utensils from popular brands.
Shaheen Grocers
This document provides a layout of the departments in a departmental store run by Aiman Jamil, including baby products, health and beauty, household items, food items like tea/coffee, cereals, frozen foods, and beverages. Within health and beauty, the store offers hair colors, deodorants, skin care products, perfumes, and electronics. It also advertises Ramadan package deals.
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Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
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As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
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Abdur rehman
- 1. INTERWOOD Presented by: Muhammad Abdur Rehman
- 2. INTRODUCTION It is the Pakistan’s leading furniture brand, appliances & accessories brand that covers a wide array of product categories, namely: Office Furniture, Home Furniture, Kids Furniture, Kitchens, Doors, Wardrobes, Flooring and Lifewares. They are furnishing the needs of Allied Bank, Marriott Hotel, McDonald’s, Bahria Town, PepsiCo, Nestlé and many more. They also furnish the educational institutes like IBA, LUMS etc. They have showrooms at Lahore, Karachi and Islamabad.
- 3. MISSION STATEMENT Interwood Mobel (PVT) Ltd. Strives to become a world-class manufacturer of furniture, kitchens, doors etc. We are committed to a constant improvement in the designs, systems and quality of our products. Our goal is to give the customers best value for money.
- 4. SWOT ANALYSIS • Strengths: Quality and Design • Weakness: Promotion, After sales Services • Opportunities: New Designs • Threats: Competition
- 5. TARGET MARKET Mostly Adults are the Target Market of Interwood Furniture. Maybe People of 30+ years age.
- 6. THE PRODUCT OF INTERWOOD THAT I WILL BE MODIFYING IS: FAWN TV STAND
- 7. MARKETING MIX Product: Simple Tv stand Modern design for TV/LCD upto 50’’ It also has additional space for TV accessories. It can be placed at bedrooms, living rooms and Dining rooms as well.
- 8. MARKETING MIX Price: Price Skimming Strategy Its is for Rs 21,300. It is quite high price for a simple TV stand.
- 9. MARKETING MIX Placement: Exclusive Distribution They have their tastefully displayed showrooms at Lahore, Karachi and Islamabad They also export their products to UK, Norway, Spain, Africa, The Middle East and India.
- 10. MARKETING MIX Promotion: • No Tv ads • Banners • Magazines • Newspapers • Social media
- 11. MARKET SEGMENTATION Demographic: Adults, more than 30 years age. Geographic: Mostly Urban areas, Big cities like Islamabad, Lahor and Karachi Psychographic: Elite or Upper class People Behavioral: Mostly in Wedding Seasons.
- 12. COMPETITORS Index Furniture: •Product: Bedroom, Living room, Kitchen, Office. •Pricing: Prices are high, Tv stand like FAWN is for Rs 30,000 •Promotion: Magazines and social media •Placement: They obtained sole distribution rights for Pakistan and introduced our founding showroom in Karachi, 2006. Over the course of a decade, they’ve expanded our presence nationwide into Islamabad (2014), Rawalpindi (2015) and Lahore (2016).
- 13. COMPETITORS Wood Creations: Product: Bed rooms, Kids rooms, Kitchen, Doors and Office Furniture Price: Prices are low as compared to interwood. Same stand is for Rs 17,500 Placement: Exclusive Distribution Promotion: Magazines
- 14. COMPETITORS PROFINE (indirect) Product: Table&desks, Chairs, Institutional, Sofas, Meeting tables etc Price: Prices are high for Office Furniture. (Skimming) Promotion: Social media and Magazines Placement: Its outlets are in Lahore, Rawalpindi-Islamabad
- 15. COMPETITORS Contradictions: Products: Seats, Tables, Cupboards, Mirrors, Frames etc Prices: Prices are high (Skimming) Placement: Its showrooms are in Karachi (Ocean Mall & Dolmen Mall) Promotion: TV, Social media, Magazines.
- 16. MODIFIED MARKETING MIX Product: Speakers are added Small wheels are added Led Strips are added Ups will also be inserted in TV stand (Optional) Electric sockets will be added.
- 17. NEW MODEL Sockets Drawers WheelsUPS Speakers Rack for dvd players e
- 18. MODIFIED MARKETING MIX Price: Price will be low as compared to Interwood’s Existing Product. Its Price will range from Rs 40,000- Rs 65,000 The price will vary because of different quality of speakers added Optional UPS, Rs 10,000 additional will be charged.
- 19. MODIFIED MARKETING MIX Placement: Same as Interwood’s Existing strategy Only in Islamabad, Lahore and Karachi Tv stands will be given to Led showrooms for promotions
- 20. MODIFIED MARKETNG MIX Promotions: Social Media TVs TV ads (Celebrity Endorsements) Magazines Newspapers
- 21. THANK YOU FOR LISTENING!