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MAHINDRA & MAHINDRA VS HUNDAI
MOTORS
INTRODUCTION
MAHINDRA & MAHINDRA GROUP
• FOUNDED-1945
• MD- ANAND MAHINDRA
• REVENUE- ₹ 11297.2 CRORE
• EMPLOYEES-34,612
• FOUNDED-1967
• CEO- CHUNG MONG KOO
• REVENUE-US$ 86 BILLION
• EMPLOYEES-63,099
HUNDAI MOTORS
INTRODUCTION
MAHINDRA & MAHINDRA GROUP
• PARENT COMPANY-MAHINDRA
• CATEGORY-SEDANS, HATCHBACKS, SUV’S
• SECTOR-AUTOMOBILES
• TAGLINE-RISE
• USP- MAHINDRA SUV’S HAVE A STRONGHOLD IN
THE INDIAN COMMERCIAL TAXI MARKET WHICH
HAVE GOOD PERFORMANCEON TOUGH TERRAINS
HUNDAI MOTORS
• PARENT COMPANY-HYUNDAI MOTOR COMPANY
• CATEGORY - SEDANS, HATCHBACKS, SUV’S
• SECTOR- AUTOMOBILES
• TAGLINE - NEW THINKING NEW POSSIBILITIES
• USP - HYUNDAI OPERATES THE WORLD'S
LARGEST INTEGRATED AUTOMOBILE
MANUFACTURING FACILITY IN S KOREA, WHICH
IS CAPABLE OF PRODUCING 1.6 MILLION UNITS
ANNUALLY
PRODUCT PORTFOLIO
MAHINDRA & MAHINDRA GROUP
1. MAHINDRA BOLERO
2 MAHINDRA RENAULT LOGAN
3. MAHINDRA SCORPIO
4. MAHINDRA VERITO
5. MAHINDRA XYLO
6.MAHINDRA XUV500
HUNDAI MOTORS
1. HYUNDAI ACCENT
2. HYUNDAI GETZ
3. HYUNDAI I10
4. HYUNDAI I20
5. HYUNDAI SANTA FE
6. HYUNDAI SANTRO XING
7. HYUNDAI SONATA EMBERA
8. HYUNDAI TUCSON
9. HYUNDAI VERNA
STP
MAHINDRA & MAHINDRA GROUP
SEGMENT
COMPLETE AUTOMOBILE SEGMENT
INCLUDING SEDANS & SUV’S
TARGET GROUP
YOUNG EXECUTIVES FROM THE
UPPER-MIDDLE INCOME BRACKET
POSITIONING
A BRAND WHICH PROMOTES NEW
THINKING, ACCEPTS NO LIMITS AND
DRIVES POSITIVE CHANGE
HUNDAI MOTORS
SEGMENT COMPLETE AUTOMOBILE SEGMENT
INCLUDING HATCHBACKS, SEDANS &
SUV’S
TARGET GROUP YOUNG EXECUTIVES FROM
THE UPPER-MIDDLE INCOME
BRACKET
POSITIONING HYUNDAI GIVES LUXURY CARS AT
AFFORDABLE PRICES WHICH IS A
GLOBALLY RECOGNIZED AND
ACCEPTED BRAND
SWOT ANALYSIS-STRENGTHS
MAHINDRA & MAHINDRA GROUP
1. MAHINDRA HAS BEEN ONE OF THE STRONGEST BRANDS IN THE
INDIAN AUTOMOBILE MARKET
2. MAHINDRA GROUP GIVE EMPLOYMENT TO OVER 110,000
EMPLOYEES
3. EXCELLENT BRANDING AND ADVERTISING, AND LOW AFTER
SALES SERVICE COST
4. STURDY SUV’S GOOD FOR INDIAN ROADS AND OFF-ROAD
TERRAIN
HUNDAI MOTORS
1. THE COMPANY EMPLOYS ABOUT 75,000 PERSONS AROUND
THE WORLD.
2. HYUNDAI VEHICLES ARE SOLD IN 193 COUNTRIES THROUGH
SOME 6,000 DEALERSHIPS AND SHOWROOMS WORLDWIDE
3. HYUNDAI SELLS OVER 1.5 MILLION VEHICLES PER YEAR
4. HYUNDAI MOTOR COMPANY HAS OVER 75,000 EMPLOYEES
GLOBALLY
SWOT ANALYSIS-WEAKNESS
MAHINDRA & MAHINDRA GROUP
1. MAHINDRA’S PARTNERSHIP WITH RENAULT DID
NOT LIVE UP TO INTERNATIONAL QUALITY
STANDARDS THROUGH THEIR BRAND LOGAN
HUNDAI MOTORS
1.HYUNDAI LACKS CARS FOR THE ULTRA-PREMIUM
SEGMENT
SWOT ANALYSIS-OPPORTUNITIES
MAHINDRA & MAHINDRA GROUP
1. DEVELOPING HYBRID CARS AND FUEL EFFICIENT
CARS FOR THE FUTURE
2.TAPPING EMERGING MARKETS ACROSS THE WORLD
AND BUILDING A GLOBAL BRAND
3.FAST GROWING AUTOMOBILE MARKET
4.GROWING IN THE MARKET THROUGH ELECTRIC CAR
REVA (CONTROLLING STAKE) AND ENTRY INTO TWO-
WHEELER SEGMENTS
HUNDAI MOTORS
1. DEVELOPING HYBRID CARS AND FUEL EFFICIENT
CARS FOR THE FUTURE
2.TAPPING EMERGING MARKETS ACROSS THE
WORLD AND BUILDING A GLOBAL BRAND
3.FAST GROWING AUTOMOBILE MARKET
SWOT ANALYSIS-THREATS
MAHINDRA & MAHINDRA GROUP
1. GOVERNMENT POLICIES FOR THE AUTOMOBILE
SECTOR ACROSS THE WORLD
2. EVER INCREASING FUEL PRICES
3. INTENSE COMPETITION FROM GLOBAL
AUTOMOBILE BRANDS
4. SUBSTITUTE MODES OF PUBLIC TRANSPORT LIKE
BUSES, METRO TRAINS ETC
HUNDAI MOTORS
1. GOVERNMENT POLICIES FOR THE AUTOMOBILE
SECTOR ACROSS THE WORLD
2. EVER INCREASING FUEL PRICES
3. INTENSE COMPETITION FROM GLOBAL AUTOMOBILE
BRANDS
4. SUBSTITUTE MODES OF PUBLIC TRANSPORT LIKE
BUSES, METRO TRAINS ETC
COMPETITORS
MAHINDRA & MAHINDRA GROUP
1.HONDA
2.TOYOTA
3.NISSAN
4.HYUNDAI
5.FIAT
6.MITSUBISHI
HUNDAI MOTORS
1.HONDA
2.TOYOTA
3.NISSAN
4.CHEVROLET
5.FIAT
6.MITSUBISHI
7.MARUTI UDYOG
8.TATA MOTORS
9. SKODA
10. TOYOTA
11. VOLKSWAGEN
12. FORD
7.MARUTI UDYOG
8.TATA MOTORS
9. SKODA
10. TOYOTA
11. VOLKSWAGEN
12. FORD
PRESENT SCENARIO(2013)
MAHINDRA & MAHINDRA GROUP
• MAHINDRA'S AUTO SECTOR REGISTERS 24%
GROWTH DURING Q1 OF FY 2012-13 .
• M&M'S DOMESTIC SALES GREW BY 4.5 PER CENT
TO 42,408 UNITS LAST MONTH AS AGAINST
40,574 UNITS A YEAR EARLIER
HUNDAI MOTORS
• HYUNDAI CUMULATIVE SALES UP BY 8.7%
• HYUNDAI MOTOR CLOCKS RISE IN DOMESTIC
MARKET SHARE BY 2.3 PER CENT TO 23 PER CENT
Mahindra Cars ppt

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Mahindra Cars ppt

  • 1.
  • 2. MAHINDRA & MAHINDRA VS HUNDAI MOTORS
  • 3. INTRODUCTION MAHINDRA & MAHINDRA GROUP • FOUNDED-1945 • MD- ANAND MAHINDRA • REVENUE- ₹ 11297.2 CRORE • EMPLOYEES-34,612 • FOUNDED-1967 • CEO- CHUNG MONG KOO • REVENUE-US$ 86 BILLION • EMPLOYEES-63,099 HUNDAI MOTORS
  • 4. INTRODUCTION MAHINDRA & MAHINDRA GROUP • PARENT COMPANY-MAHINDRA • CATEGORY-SEDANS, HATCHBACKS, SUV’S • SECTOR-AUTOMOBILES • TAGLINE-RISE • USP- MAHINDRA SUV’S HAVE A STRONGHOLD IN THE INDIAN COMMERCIAL TAXI MARKET WHICH HAVE GOOD PERFORMANCEON TOUGH TERRAINS HUNDAI MOTORS • PARENT COMPANY-HYUNDAI MOTOR COMPANY • CATEGORY - SEDANS, HATCHBACKS, SUV’S • SECTOR- AUTOMOBILES • TAGLINE - NEW THINKING NEW POSSIBILITIES • USP - HYUNDAI OPERATES THE WORLD'S LARGEST INTEGRATED AUTOMOBILE MANUFACTURING FACILITY IN S KOREA, WHICH IS CAPABLE OF PRODUCING 1.6 MILLION UNITS ANNUALLY
  • 5. PRODUCT PORTFOLIO MAHINDRA & MAHINDRA GROUP 1. MAHINDRA BOLERO 2 MAHINDRA RENAULT LOGAN 3. MAHINDRA SCORPIO 4. MAHINDRA VERITO 5. MAHINDRA XYLO 6.MAHINDRA XUV500 HUNDAI MOTORS 1. HYUNDAI ACCENT 2. HYUNDAI GETZ 3. HYUNDAI I10 4. HYUNDAI I20 5. HYUNDAI SANTA FE 6. HYUNDAI SANTRO XING 7. HYUNDAI SONATA EMBERA 8. HYUNDAI TUCSON 9. HYUNDAI VERNA
  • 6. STP MAHINDRA & MAHINDRA GROUP SEGMENT COMPLETE AUTOMOBILE SEGMENT INCLUDING SEDANS & SUV’S TARGET GROUP YOUNG EXECUTIVES FROM THE UPPER-MIDDLE INCOME BRACKET POSITIONING A BRAND WHICH PROMOTES NEW THINKING, ACCEPTS NO LIMITS AND DRIVES POSITIVE CHANGE HUNDAI MOTORS SEGMENT COMPLETE AUTOMOBILE SEGMENT INCLUDING HATCHBACKS, SEDANS & SUV’S TARGET GROUP YOUNG EXECUTIVES FROM THE UPPER-MIDDLE INCOME BRACKET POSITIONING HYUNDAI GIVES LUXURY CARS AT AFFORDABLE PRICES WHICH IS A GLOBALLY RECOGNIZED AND ACCEPTED BRAND
  • 7. SWOT ANALYSIS-STRENGTHS MAHINDRA & MAHINDRA GROUP 1. MAHINDRA HAS BEEN ONE OF THE STRONGEST BRANDS IN THE INDIAN AUTOMOBILE MARKET 2. MAHINDRA GROUP GIVE EMPLOYMENT TO OVER 110,000 EMPLOYEES 3. EXCELLENT BRANDING AND ADVERTISING, AND LOW AFTER SALES SERVICE COST 4. STURDY SUV’S GOOD FOR INDIAN ROADS AND OFF-ROAD TERRAIN HUNDAI MOTORS 1. THE COMPANY EMPLOYS ABOUT 75,000 PERSONS AROUND THE WORLD. 2. HYUNDAI VEHICLES ARE SOLD IN 193 COUNTRIES THROUGH SOME 6,000 DEALERSHIPS AND SHOWROOMS WORLDWIDE 3. HYUNDAI SELLS OVER 1.5 MILLION VEHICLES PER YEAR 4. HYUNDAI MOTOR COMPANY HAS OVER 75,000 EMPLOYEES GLOBALLY
  • 8. SWOT ANALYSIS-WEAKNESS MAHINDRA & MAHINDRA GROUP 1. MAHINDRA’S PARTNERSHIP WITH RENAULT DID NOT LIVE UP TO INTERNATIONAL QUALITY STANDARDS THROUGH THEIR BRAND LOGAN HUNDAI MOTORS 1.HYUNDAI LACKS CARS FOR THE ULTRA-PREMIUM SEGMENT
  • 9. SWOT ANALYSIS-OPPORTUNITIES MAHINDRA & MAHINDRA GROUP 1. DEVELOPING HYBRID CARS AND FUEL EFFICIENT CARS FOR THE FUTURE 2.TAPPING EMERGING MARKETS ACROSS THE WORLD AND BUILDING A GLOBAL BRAND 3.FAST GROWING AUTOMOBILE MARKET 4.GROWING IN THE MARKET THROUGH ELECTRIC CAR REVA (CONTROLLING STAKE) AND ENTRY INTO TWO- WHEELER SEGMENTS HUNDAI MOTORS 1. DEVELOPING HYBRID CARS AND FUEL EFFICIENT CARS FOR THE FUTURE 2.TAPPING EMERGING MARKETS ACROSS THE WORLD AND BUILDING A GLOBAL BRAND 3.FAST GROWING AUTOMOBILE MARKET
  • 10. SWOT ANALYSIS-THREATS MAHINDRA & MAHINDRA GROUP 1. GOVERNMENT POLICIES FOR THE AUTOMOBILE SECTOR ACROSS THE WORLD 2. EVER INCREASING FUEL PRICES 3. INTENSE COMPETITION FROM GLOBAL AUTOMOBILE BRANDS 4. SUBSTITUTE MODES OF PUBLIC TRANSPORT LIKE BUSES, METRO TRAINS ETC HUNDAI MOTORS 1. GOVERNMENT POLICIES FOR THE AUTOMOBILE SECTOR ACROSS THE WORLD 2. EVER INCREASING FUEL PRICES 3. INTENSE COMPETITION FROM GLOBAL AUTOMOBILE BRANDS 4. SUBSTITUTE MODES OF PUBLIC TRANSPORT LIKE BUSES, METRO TRAINS ETC
  • 11. COMPETITORS MAHINDRA & MAHINDRA GROUP 1.HONDA 2.TOYOTA 3.NISSAN 4.HYUNDAI 5.FIAT 6.MITSUBISHI HUNDAI MOTORS 1.HONDA 2.TOYOTA 3.NISSAN 4.CHEVROLET 5.FIAT 6.MITSUBISHI 7.MARUTI UDYOG 8.TATA MOTORS 9. SKODA 10. TOYOTA 11. VOLKSWAGEN 12. FORD 7.MARUTI UDYOG 8.TATA MOTORS 9. SKODA 10. TOYOTA 11. VOLKSWAGEN 12. FORD
  • 12. PRESENT SCENARIO(2013) MAHINDRA & MAHINDRA GROUP • MAHINDRA'S AUTO SECTOR REGISTERS 24% GROWTH DURING Q1 OF FY 2012-13 . • M&M'S DOMESTIC SALES GREW BY 4.5 PER CENT TO 42,408 UNITS LAST MONTH AS AGAINST 40,574 UNITS A YEAR EARLIER HUNDAI MOTORS • HYUNDAI CUMULATIVE SALES UP BY 8.7% • HYUNDAI MOTOR CLOCKS RISE IN DOMESTIC MARKET SHARE BY 2.3 PER CENT TO 23 PER CENT