SlideShare a Scribd company logo
Visit to a departmental store
Presented By
Arooj Bukhari
Categories
Health and
Beauty
HHousHousehold
BBaBaby
vjhFrozen Food
FGrocery
CCCooking
Essentials
CConfectionery
DDairy
BBeverages
Confectionery:
• In confectionery they are dealing in Candies and
chocolates.
• Mainly Dairy Milk by Cad bury
• Bounty, Perk and M&M’s.
• And the packaging they are dealing in is from
single chocolate bar to Big packs.
Health and Beauty:
• Bath and soap : Antibacterial, Fragrant ,
Hand and Body wash
• Hair Care : Conditioners, Shampoos and
Gels
• Skin Care: Lotions , Creams, Face
washes
• Fragrances: Body Sprays
• Toiletries : Men Grooming, Women care
• Oral Care : Tooth paste , Tooth Brushes
Household:
• Kitchen : Sponges, Dishwashing soap
and liquid
• Cleaning :Toilet Cleaners, Tissues and
Napkins, Shoe Polish
• Laundry : Detergents, Fabric care
• Aerosols : Air Sprays , Insecticides
Grocery
• Canned Foods: Pickles, Olives and Cocktails
• Desserts: Jellies , Custards and Traditional Mixes
• Tea and Coffee: Tea Whiteners, Tea, Coffee
• Snacks: Biscuits, cakes and chocolates, sweets
Cooking Essentials:
• Commodities: Flour, Rice,
Oil and Ghee, Pulses,
Sugar
• Cooking Ingredients:
Spices and Herbs, Sauces
and Seasoning
Baby:
•Baby Care: Baby
Diapers and Wipes
•Baby Foods : Baby
Cereals
Frozen Food:
• Frozen ready to cook
• Ice creams
Beverages
• Juices
• Syrups
• Soft Drinks
• Powdered Drinks
• Water
Dairy:
• Breakfast: Cereals, Jams, Honey
and Spreads
• Cheese and Cream: Cream,
Cheese
• Milk: Flavored Milk, Powdered
Milk
• Butter and Margarine
• Eggs and Yogurts: Brown eggs,
Plain eggs, Plain Yogurt, Flavored
Yogurt
Target Market:
• The target market of this store is Big Families. Who
could come to this store for their Monthly Grocery
Shopping.
• They normally deal in Family Packs.
Marketing:
The brands that are paying more to this store for their marketing
are the following:
• Wall’s
• Nestle Fruita Vitals
• Opa Fries
• Cadbury
Thank You!

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