Hero MotoCorp is the largest motorcycle manufacturer in India. It was originally formed as a joint venture between Hero Cycles and Honda in 1984. In 2011, the joint venture was dissolved and the company was renamed Hero MotoCorp. The company produces a wide range of motorcycles and scooters at its manufacturing plants located across India. It focuses on continuous innovation, quality control, efficient operations and supply chain management to produce reliable vehicles at affordable prices.

1. Operations Management
TOPIC : HERO MOTOCORP
Presented By
Sr. no Name Roll No.
1 Keval Chaudhari 65
2 Suraj Mishra 88
3 Pratik Pradhan 73
4 Vijendra Goswami 77
5 Kaustubh Khairnar 84
6 Vivek Tambe (Absent) 111

2. Presentation Flow
SR. NO TOPIC
1 Introduction of HERO Motocorp
2 Plant location & Policies
3 Hero Motocorp products
4 Manufacturing Process
5 Output and Logistics
6 Quality Control

3. Introduction to Hero Motocorp

4. Industry
Type
Automotive
Public Company
Founded 19 January 1984
Founder(s) Brijmohan Lall Munjal
Headquarters New Delhi, India
Area served India, Sri Lanka
Key people Deya Varadh Sens (Chairman)
Pawan Munjal (MD & CEO)
Products Motorcycles, scooters, three-wheeler vehicles

5. History & Background
• Hero MotoCorp Ltd. (Formerly Hero Honda Motors Ltd.) is the world's largest
manufacturer of two - wheelers, based in India.
• In 2001, the 'World No.1' two-wheeler company.
• In 1984 as a joint venture between Hero Cycles of India and Honda of Japan.
• one of the most successful joint ventures worldwide.

6. • In December 2010, the board of directors terminate the joint venture.
• Since the beginning, the Hero Group relied on their Japanese partner Honda for
the technology in their bikes.
• Honda will continue to provide technology to Hero Honda motorbikes until 2014
for existing as well as future models.
• In August 2011 the company was renamed Hero MotoCorp with a new corporate
identity.

11. Environment Policy
Environmental performance on a continuous basis, as an intrinsic element of our
corporate philosophy
Quality Policy
Excellence in quality is the core value of Hero MotoCorp philosophy.
Safety Policy
We believe that safe work practices lead to better business performance, motivated
workforce and higher productivity

12. Products By

13. Gear-less Scooters
Hero Maestro :
• 2nd Scooter by Hero(2012)
• It’s a boy thing
• 109CC
• TG: YOUNG RIDERS & STUDENTS
Hero Pleasure :
• 1st scooter by hero(2008)
• “why should boys have all the fun?”
• 102cc,4stroke engine,
• Max speed :77kmph
• TG: Girls & working women

14. All New Hero DUET :
• 3rd scooter by hero(2015)
• 110cc
• Unisex “Family scooters
• Developed by hero R&D
• All metal body i.e. more durability
• USB socket

15. Commuters Bikes
The iconic Hero Splendor :
• World’s highest selling single model
• First Launched in 1994 as a commuter bike
• Powered by 97cc engine
• Most fuel efficient commuter
• 90 kmpl by Arai
• The first ever bike with intuitive i3S
Technology
• Automatically switches off the engine
when idle & on as soon as you press
the clutch

16. New Hero Ignitor :
• The new generation 125cc ATFT engine
• Powerful bike
• Better fuel economy
New age Hero Super Splendor :
• New generation ASFS engine
• Deliver better millage via swirling
combustion of, air and fuel

17. •World’s highest selling single model after
splendor
First Launched in 2001 as a commuter bike
Powered by 97cc engine
Most fuel efficient commuter
84 kmpl by Arai
• With fuel injection sensor
• Temperature control technology
•

18. •Hunk
launched in 2007
150cc
• Launched in 1999
• 156cc
• Discont. In sep.2005
• Relaunched in 2006 with
• Expensive 150cc bike
• Highest price amongst all 150cc

19. Launched in 2014
Cafe racer
single seater
single hood representer
• Impulse
• First bike after dissolution of
joint venture in 2011
• 150cc off road bike
• TG: professional rider

20. Premium Bikes
Hero Karizma R :
• Powerful engine which churns out 19.2 BHP
• Air cooled 223cc engine
• Max speed of 126 kmph
Hero Karizma ZMR :
• Programmed fi engine with oil cooler
• 16 bit ECU processor
• Max speed of 129 kmph

21. Hero Practises 5S Approach
1. Seiri - Put things in order
2. Seiton - Proper Arrangement
3. Seiso - Clean
4. Seiketsu - Purity
5. Shitsuke - Commitment

22. The Manufacturing Process
1. Procurement of raw material
– from almost 117 vendors
– It consists of bolts, tyres, springs etc
– LUCAS-TVS, MRF, LUMAX, etc. are their providers
2. Inventory of raw material
– Inventory holding period is reduced substancialy because of JIT
– Earlier it was 20-25 days & now its 5 days

23. 3. Time lead and time lag
• As hero is an assembling unit there is no
–Time lag
–Lead time between the two processes
4. Warehousing
• Capacity of keeping 6000 bikes in total

24. Production & Operations
• Hero-motocorp manufactures only Fuel Tanks, do the Paint job,
Prepare the Chassis
• Production of fuel tanks in batch production process
• Assembly of engine
• Engine & other parts are collected in basket
• Parts are installed on the chassis in the assembly line

25. Philosophy Of Operations & Supply
• Flexibility in manufacturing
• Focus on new technology and innovation
• Benchmark with the best manufacturing process
• Continuous focus on resource conservation
• Energy efficient plants and shops
• Focus on automation

26. Adoption Of New Technology

29. Use Of Solar Energy

30. Approach Towards New Technology

31. Output and Logistics
Output
• Highest selling bike is Splendor
• Is a favourite in sub-urban and rural India
• Every 30 seconds, someone in India buys Hero Splendor
• The company produces up to 1200 units a day of Hero Splendor
• Extensive sales and service network spans over 5000 customer
touch points
• There is also strong demand for the Splendor in markets outside
India

32. Logistics
• The company has been pushing for more rail transport in
India
• Hero Motocorp has collaborated with BLG Parekh Logistics
for transportation of its products
• BLG Parekh has brought in its patented ‘clamped version’ of
two-wheeler movement in India
• It is a simple process with absolutely nil transit damage
• Turnaround time at the time of loading and unloading is
slashed drastically

33. Logistics
• Each vehicle is clamped on both
sides from footrest
• These clamps are mounted on
the floor
• Though carrying capacity remains
the same as in the conventional
transportation, efficiency level
has shot up

34. Quality Control and Testing
• Quality Management Systems as per ISO-9001
• Innovation in products, processes and services
• Continuous improvement in total quality management systems
• Teamwork and responsibility
• Machines with impeccable quality and a build to last character

35. Quality Control and Testing
• Tracking inventory cost efficiently and effectively
• Cost leadership is the company’s prime focus area about Splendor
• Considerable attention is given to managing component inventory
• More than 30 quality improvement projects with supply chain partners