This document provides information about Pak Suzuki Motor Company Limited (PSMCL). It discusses PSMCL's vision, mission, corporate strategy, products, prices, sales figures, SWOT analysis, milestones, and marketing strategies. PSMCL is a joint venture between Pakistan Automobile Corporation Limited and Suzuki Motor Corporation of Japan. It has a 50% market share in Pakistan and sells popular models like Mehran, Cultus, Bolan, and Swift. The document performs a segmentation analysis and discusses PSMCL's use of advertising, BCG matrix, and environmental sustainability initiatives.

1. Pak Suzuki Motor Company Limited
(PSMCL)

2. Group Members
• Bakhtawar Shaikh
• Jazib Daniyal
• Talal Shafquat
• Madiha Zaki

3. Contents
Introduction
Vision statement
Mission statement
Corporate strategy
Situation analysis
Swot analysis
Milestones
Product life cycle
Suzuki raider review
Demographic segmentation
Advertising and selling
BCG matrix

4. Suzuki Motors Introduction
WAY OF LIFE
• Market leader with 50% market share.
• The main Pak Suzuki Company is located
at DSU 13,Bin Qasim, Karachi. It has the total area of 65 acres.
• Has 65 dealers all over Pakistan
many countries such as America, Canada, UAE etc.

5. • Formed in 1983 as a joint venture between Pakistan Automobile
Corporation Limited and Suzuki Motor Corporation Japan.
• Imported used cars do not really pose any threats to Suzuki products
• Availability of spare parts
• Human Resource development remains one of the key objectives of
the company

6. Vision Statement
• To be recognized as a leading organization that values Customer’s
needs and provides motoring solutions with strong customer care.
Mission Statement
• Strive to market value packed vehicles that meet customer’s
expectations.
• Provide a platform where our stakeholders passionately contribute,
invest and excel.
• Make valuable contribution to Social development of Pakistan.

7. Corporate Strategy
• Top quality products
• Safety laws and regulations
• Efficient use of energy throughout system
• Safe disposal of waste
• Minimize the discharge of waste materials
• Continuously seek opportunities to improve

8. Situation Analysis
1- General environment
2- Product market
Growth rate
Products and prices
3- Customer market

9. General Environment
• Middle class families
• Limited money frame
• Time saving
• Convenience

10. Product Market
• Growth Rate
• Sales increase by 3.2 percent
• 9,288 units as compared to 8,996 units in July 2012
• Sales of Bolan and Mehran increase from 989
units to 2,299 units
• The 800cc grew by 8.2 percent year on year
• 1,000cc engine sales increase of 7.9 percent year on year
• 1300cc engine cars face decline by 1%

11. Product Specs and Prices
Mehran Liana
Jimmy Alto
Bolan Swift
Cultus Ravi

12. Mehran
• 800cc engine
• OHC 4 stroke cycle, water
cooled Fuel system
• Manual
• Front disc brakes
• Rear drum brakes
• 12ince wheel size
Bolan
• 2.5litre engine oil capacity
• 36litre fuel tank capacity
• 5 person seating capacity

13. Cultus
• 40L fuel tank capacity
• Heater
• Air conditioner
• Tachometer
• CD player and tuner
• Child proof rear door locks
• 1000cc, 1300cc engine
• Air conditioned
• Manual as well as automatic
• Fuel capacity 55kg
• 13inch wheel size
• Disc brakes
Alto

14. Liana
• 1300cc engine
• 12inch wheel size
• 50litre fuel tank capacity
• Spacious luggage space (CNG cylinder)
• Keyless entry with answerback and immobilizer
Swift
• Superior quality seat fabric
• Halogen headlights
• Matching power side mirrors
• Alloy rims
• Front fog lens
• Fuel consumption gauge
• 43litre fuel capacity
• 1300cc engine
• AC
• Power windows
• Power steering
• CD player
• Central locking
• Antilock breaking system
• Wheel size 15inch
• Ventilated disc front brakes

15. SWOT Analysis
Strength
• Highest market share
• Low price vehicles
• Easily available spare parts
• Highly innovative and deep product line
• Complete understanding between distributors

16. Weakness
• Scarcity of raw material
• Bargaining power of supplier is low
• Lack of coordination and linkage with Government/semi government
supporting bodies
• Less Technical Training Institute
• Less distribution channels in sub urban

17. Opportunities
• Increasing Demand for Cars
• Efficient Efi engine
• Large Market size to operate
• Global spare part market

18. Threats
• Competitors like Toyota, and Honda
• Smuggling of Auto Parts
• Inflation rate
• Foreign Investment and setup production facilities
• Heavy Taxes

19. Milestones

20. Product Life Cycle

21. Suzuki Raider Review
• Performance
• Design and look
• Resale and maintenance

22. Demographic Segmentation
Age
Family size
Income

23. Target Segment

24. Advertising and Selling
Suzuki markets their products through advertising
• TV advertisements
• Billboards
• Newspaper advertisements
• Car shows exhibition
• Exchange offers
• Cars on bank interests

26. Suzuki (Environmental Responsibility)
Suzuki applies the name SUZUKI GREEN to the
environmental initiatives through which we put the Suzuki
Global Environment Charter into action. We have three
SUZUKI GREEN categories: SUZUKI GREEN Policy
SUZUKI GREEN Technology
SUZUKI GREEN Activity

28. Suzuki is a Low Cost Provider

29. Website Strategy
• Quickly solve customers queries
• Online chat available for any issue

30. Suzuki Sustainability
• Strong Customer relationship
• Strong Competition
• Different value chain (Low cost)
• Globalization

31. Suzuki Strong Campaign
They also do strong campaign like
• Free checkup campaign carnival
• Suzuki mega campaign

32. BCG Matrix of Suzuki
M
A
R
K
E
T
G
R
O
W
T
H
M A R K E T S H A R E
Star: Jimny and
Bolan
Cash Cow: Mehran,
Cultus, Ravi and
alto
Question mark: Swift
Dog: Liana

33. THANK YOU