MARKETING MANAGEMENT
Atlas Honda Limited is a public listed company which was incorporated on October 16, 1962. It is a joint collaboration between Honda Motor Company Limited Japan, the largest and most reputed motorcycle brand in the world, and Atlas Group, one of Pakistan’s most renowned business conglomerates. The Company is principally engaged in progressive manufacturing and marketing of motorcycles and spare parts.
Value chain of bajaj auto (My Second Semester Project On the mentioned topic ...Ankita Bharti
This project was assigned as our Second Semester end project in the subject Management Accounting by our Professor Mr. R.A.Khan.In this each and every student was assigned with a company on which they have to do a Value Chain Analysis. Mine was in 2 wheeler automobile sector and the company assigned was Bajaj auto. I have tired my level best to make this presentations per my understanding with the help of informations gathered through various Journals,newspapers and other sources.
Value chain of bajaj auto (My Second Semester Project On the mentioned topic ...Ankita Bharti
This project was assigned as our Second Semester end project in the subject Management Accounting by our Professor Mr. R.A.Khan.In this each and every student was assigned with a company on which they have to do a Value Chain Analysis. Mine was in 2 wheeler automobile sector and the company assigned was Bajaj auto. I have tired my level best to make this presentations per my understanding with the help of informations gathered through various Journals,newspapers and other sources.
MITCON is an ISO 9001-2015 certified listed company, on SME Platform (EMERGE) of the National Stock Exchange of India Limited, we are handling a wide range of Engineering & Technology Projects of varying nature and magnitude across Asia, the Middle East and African Markets for last the 37 years.
MITCON is a leading Technical Consultancy Organisation in India Since 1982, it offers a compressive solution for power & energy, solar, environment, finance, business advisory, Infra, training, and CSR across Asia, Middle East & Africa.
HONDA is a Japanese multinational company.
World’s largest manufacturer since 1950s.
HONDA CIVIC won ‘CAR OF THE YEAR AWARD’ in 2006 and in 2016.
HONDA manufactures vehicles for land, sea and air.
It makes robots as well as wind turbines.
HONDA ACCORD won ‘CAR OF THE YEAR’ in 2018.
Mutual Fund Industry- Final Behavioral Finance Presentation.pptxMuhammad Adil Jamil
Operated by Asset Management Companies (AMCs) exists in the form of a public limited company registered under Companies Ordinance, 1984.
Mutual funds - A Collective investment scheme
Specialized in collecting a pool of money collected from investors
Invests in securities i.e. stocks, bonds, money market instruments & similar instruments
Advantage – Provides small investors access to professionally manage diversified portfolio of equities, debt instruments (TFCs, Government Securities & other securities).
Income earned is shared with unit holders – proportional to the number of units owned by them
The Securities & Exchange Commission of Pakistan (SECP) is the regulator of mutual funds industry
SECP - Continuous monitoring of mutual funds through reports that the mutual funds have to file with the SECP on a regular basis.
Conducts on-site inspections of the AMCs
MITCON is an ISO 9001-2015 certified listed company, on SME Platform (EMERGE) of the National Stock Exchange of India Limited, we are handling a wide range of Engineering & Technology Projects of varying nature and magnitude across Asia, the Middle East and African Markets for last the 37 years.
MITCON is a leading Technical Consultancy Organisation in India Since 1982, it offers a compressive solution for power & energy, solar, environment, finance, business advisory, Infra, training, and CSR across Asia, Middle East & Africa.
HONDA is a Japanese multinational company.
World’s largest manufacturer since 1950s.
HONDA CIVIC won ‘CAR OF THE YEAR AWARD’ in 2006 and in 2016.
HONDA manufactures vehicles for land, sea and air.
It makes robots as well as wind turbines.
HONDA ACCORD won ‘CAR OF THE YEAR’ in 2018.
Mutual Fund Industry- Final Behavioral Finance Presentation.pptxMuhammad Adil Jamil
Operated by Asset Management Companies (AMCs) exists in the form of a public limited company registered under Companies Ordinance, 1984.
Mutual funds - A Collective investment scheme
Specialized in collecting a pool of money collected from investors
Invests in securities i.e. stocks, bonds, money market instruments & similar instruments
Advantage – Provides small investors access to professionally manage diversified portfolio of equities, debt instruments (TFCs, Government Securities & other securities).
Income earned is shared with unit holders – proportional to the number of units owned by them
The Securities & Exchange Commission of Pakistan (SECP) is the regulator of mutual funds industry
SECP - Continuous monitoring of mutual funds through reports that the mutual funds have to file with the SECP on a regular basis.
Conducts on-site inspections of the AMCs
SECP:
The Securities & Exchange Commission of Pakistan (SECP) is the regulatory body in the country to regulate the corporate sector and the capital market with the aim to ensure transparency and efficiency in market.
Types of legal companies:
Single Limited Company
A single member company can be defined as a company with only one member, also referred to as the shareholder.
Not required to pay company’s debts with their personal assets.
PKR 100,000 is considered to be the minimum capital requirement.
Incorporation in 4 weeks.
Public Limited Company
Public limited companies are listed on the stock exchange where it's share/stocks are traded publicly
Not required to pay company’s debts with their personal assets.
Minimum 7 share holders and capital of PKR 500,000 required.
It is a web-based application system. the idea is to develop a web-based application, it is basically a platform to meet the blood donor and acceptor. In case of emergencies arranging blood is a very challenging task for the loved one of the patient. With the help of technology, we try to meet the blood donor and acceptor and facilitate them in such a way that their work can be done on a hassle freeway.
NFTs (non-fungible tokens) are a form of token that is unique in nature. These tokens are different from one another, indivisible and immutable.
NFTs help represent ownership of digital assets and physical assets in the blockchain. Also, they can represent anything, starting from in-game objects to digital artworks.
A digital asset that represents real-world objects like art, music, in-game items and videos.
You can buy, sell, trade, and create NFTs from online exchanges or marketplaces.
Example: Digital Art, Twitter post, Video clip of LeBron James
Metaverse is a digital or virtual world that will use technologies such as VR, AR, and blockchain to create a unique experience for the users.
Metaverse offers unlimited opportunities for social and business interactions. Metaverse will also offer a scalable, versatile, and interoperable environment.
Example: Meta – Facebook, Disney – MagicBand, Coca-Cola – Tafi
The four key steps: Entry, Retention, Development, and Performance.
Recruitment and Selection
Organization Culture
Personal Competencies
Intrinsic and Extrinsic Rewards
Talent Management Process
The four key steps: Entry, Retention, Development, and Performance.
Recruitment and Selection
Organization Culture
Personal Competencies
Intrinsic and Extrinsic Rewards
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
2. Atlas Honda Limited is a public listed company which was incorporated on October 16, 1962. It is a joint collaboration
between Honda Motor Company Limited Japan, the largest and most reputed motorcycle brand in the world, and Atlas Group, one
of Pakistan’s most renowned business conglomerates. The Company is principally engaged in progressive manufacturing and
marketing of motorcycles and spare parts.
3. Vision & Mission
Vision
“Market leader in the motorcycle industry, emerging as a global competitive centre of production and exports.”
Mission
“A dynamic growth oriented company through market leadership, excellence in quality and service and maximizing export,
ensuring attractive returns to equity holders, rewarding associates according to their ability and performance, fostering a network
of engineers and researchers ensuing unique contribution to the development of the industry, customer satisfaction and protection
of the environment by producing emission friendly green products as a good corporate citizen fulfilling its social responsibilities in
all respects.”
4. CURRENT MARKET SITUATION
• 12% Increase in sales in October 2020 ( 175.568) units
• In third quarter of this year (+22%) sales recovery accelerated
• leading the market with 762.734 sales year to date (-9.1%).
• Consequently, year 2020 has been downgraded moderately at 1.508 million units, 10%
down from previous year.
5. CURRENT MARKET SITUATION
MANAGEMENT APPROACH
• Offers Sustainable Mobility Solutions
• Ensure Customer Safety
• Diversified Selection of Products
• Expanding Sales Across Pakistan
• Following Honda's Vision of Health & Safety Impacts
• Constant Monitoring
PRODUCT QUALITY
• Focus On Product Quality
• Focus on Health & Safety Impacts
• Utilizing Information For Effective
Solutions
6.
7. QUALITY IMPROVEMENT PROGRAM
MARKET & AFTER-SALE SERVICE
• Product & Service Labeling
• Marketing Communication & Anti- Competitive
Behavior
• Customer Confidentiality
• Customer Feedback
• Dealers Convention
• Free Checkup, Oil Change & Test Rides
• Customer Safety
• Safety Riding Training and Education
• Safety Ring Awareness Campaigns
9. COMPETITIVE REVIEW
SUZUKI
Suzuki is well known for its parts and performance in the industry. it is comfortable, reliable and makes less noise compare to other
motorcycles while riding and is perfect for the riders for long drives and preferred by them because features.
YAMAHA
Yamaha is is well Known for the model YBRG and has been awarded Bike of the year in 2017.Futhermore, other than its sporty
look Yamaha has earned the title of best bike in offering safety, comfort, features and accessories.
UNITED
United has built a huge reputation in the industry of Automobiles because of the affordable prices and better build quality as their
products are according to International standards which is approved by Pakistan Standard and Quality Control Authority (PSQCA)
10. • According to the Automobile Industry Survey in 2018 conducted by Pakwheels, market
was dominated by Honda by 59%.
11. SEGMENTATION, TARGETING AND POSITIONING
Geographical segmentation
Towards PUNJAB region, which can be shown by their most known slogan “Main tw honda hi laisa”, it is in
Punjabi language
Demographical segmentation
Honda motorbikes targeted middle class family mostly official and executives, Obviously ratio of Male bikers and
in majority so they are targeting them between the age group of 18 to 36.
Behavioral segmentation
Brand loyalty is the key for Honda bikes. People who had already ride a Honda bike will never prefer any other
bike over it because of the performance.
14. SWOT ANALYSIS:
Strengths:
• Biggest sale network/ market share
• Largest motorcycle manufacturer
• Positive brand image
• High quality products
• Resale value
• Good customer care/ after sales services
Weakness:
• High price products
• Need products for the masses
Opportunity:
• Technology upgrade (Electric and alternative fuel vehicles)
• Industry expansion (Increasing demand of motorbikes)
• Product and market expansion (Gawadar)
Threats:
• Competition (Chinese products)
• High taxation
• Instability of political situation
• Bad infrastructure
• Increasing fuel prices
• Increasing transportation modes.
17. PRICING STRATEGY
Honda Atlas Company Pakistan has a mission to give good quality cars, achieve product-quality leadership overall
the Pakistan. The pricing strategy has been applying by this formula that Cost + Profit = Price. Honda Atlas is very
crucial in the providing Quality product to customers. The perception behind that brand make as it talks itself and
then customer will attain and will not as such consider price.
19. DISTRIBUTION STRATEGY:
The distribution strategy can be defined in three main steps. How to get the product, maintain costs while doing
distribution strategy and how to develop a competitive profit in distribution. Distribution strategy based on three things
types of item, warehouse capabilities, and logistics.
There are two types of distribution which were done by the company Direct distribution where the company sells the
product to consumers and Indirect distribution intermediary network took participation for selling. In indirect
distribution the product reaches the end customer through distribution channels. Overall, distribution strategies depend
on various factors of the company.
20. DISTRIBUTION STRATEGY:
• The company developed plants in Karachi and Sheikhupura region. It had a head office in Karachi and
branches in all major cities of Pakistan. Atlas Honda gives opportunities to customers to buy motorcycles from
their authorized dealers.
21. DISTRIBUTION STRATEGY:
• The company had an extensive range of shipments all over the country. The company had a wide-scale
dealership network across the country.
22. DISTRIBUTION STRATEGY:
• The company sells excellent products CD70, CD70 Dream, Pridor, CG125, CG125 Self, CB125F, CB150F, and CB250F.
Atlas Honda exports motorcycles and spare parts to Bangladesh, Sri Lanka, and Afghanistan.
• In order to get self-independence in their products manufacturing Atlas Honda had signed MoU and joint venture with
DENSO Corporation at the resultant company can create super quality motorcycle spare parts.
• Atlas Honda delivers the products to dealership stores by dispatch process mechanism.
26. DISTRIBUTION STRATEGY:
• CBU Logistics Services
• In house developed state of art Fleet Management system with modern information technology in delivering to
nationwide smoothly operations. The system is using intelligence-based decisions by keeping a view of
customer demands. The GPS part of fleet management display real-time tracking. The system helps in
performance improvements and allows monitoring and controlling the fleets.
Dedicated third party 170 trucks that could be customized.
A Route management system that helps in shortest path.
Compliance of Safety and Health Regulations.
28. DISTRIBUTION REVIEW
• The distribution Review is the Financial conducting Authority of Atlas Honda, and company
aims to well clarity in all types of services and improve the transparency of costs among all
departments. Atlas Honda had a proper mechanism of distribution review based on various
factors.
• Customer Feedback
• Local Manufacturing
• Technology
• Shareholders
• Employees
• Corporate Citizen
• Quality Control
29. CONTROL
• Atlas Honda control process based on Simplification, Standardization and Specialization. They are continuously
enhancing the quality of products and services by ensuring standard operating procedures.
• Atlas Honda installed the SAP ERP software to ensure all departments working systematically and measure the
performance of the production unit. The further company continuously deploying the latest technology software
and hardware systems to improve efficient work. Atlas Honda providing training to employees, workers, and
dealerships.
• There is an external and internal audit of the products and finance to make sure that to any threat and failure
during the operations. The control unit identifies key variables that offer actionable responses.
30. CONTROL
• Quality Control Department
• Quality Assurance department makes a tender document for incoming parts and receiving goods when arrived at the plant. The
receiving spare parts are divided into three categories Critical parts (Concerned with Safety for riders), control items (cause of
function failure), and others including (appearance of the motorcycle).
• A list of items prepared for vendor suppliers and inspect check the items through random sampling. Inspection of 80% items checked
at vendor location and others are checked at a company location by company inspector. There is proper meeting held of equipment,
improvements, and quality assurance checks.
• Production planning and control daily activity report prepared for checking of actual monthly produced units and shows the detail of
record for local parts.
• record maintained about a shipment, order, arrival, production, and stock maintained for 3 months in Raw material import file.
• Schedule for a work order, issuance of the frame, and assembly number also completed by the department.
• The department has a daily check mechanism on the produced unit, record keeping, production planning, and improvement.
31. CONTROL
• Production planning and control daily activity report prepared for checking of actual monthly
produced units and shows the detail of record for local parts.
• record maintained about a shipment, order, arrival, production, and stock maintained for 3 months
in Raw material import file.
• Schedule for a work order, issuance of the frame, and assembly number also completed by the
department.
• The department has a daily check mechanism on the produced unit, record keeping, production
planning, and improvement.