This document discusses institutional MOOC strategies in Europe. It notes that European institutions are more involved with MOOCs than US institutions and that involvement is increasing. MOOCs are seen as a sustainable format for course provision in Europe. While US institutions focus on MOOCs for student recruitment, European institutions aim to reach new students and create flexible learning opportunities. The document also outlines some of the biases in surveys on institutional MOOC strategies and lists increasing institutional visibility and reputation as the most common objectives for European institutions offering MOOCs.

1. Institutional MOOC
Strategies in Europe
António Teixeira
EDEN (UK) & UAb (PT)
09 June 2015, Barcelona
Preparation seminar How Europe seizes the opportunities offered by MOOCs

2. Institutional MOOC Strategies in Europe
2António Teixeira
(EDEN, UK; UAb, PT)
Preparation seminar How Europe seizes the opportunities offered by MOOCs

3. Institutional MOOC Strategies in Europe
3António Teixeira
(EDEN, UK; UAb, PT)
Preparation seminar How Europe seizes the opportunities offered by MOOCs

4. Institutional MOOC Strategies in Europe
4António Teixeira
(EDEN, UK; UAb, PT)
Preparation seminar How Europe seizes the opportunities offered by MOOCs
LOOKING AT OPEN EDUCATION FROM THE THREE «I»
Inclusion (social)
Innovation
Internationalisation

5. Institutional MOOC Strategies in Europe
5António Teixeira
(EDEN, UK; UAb, PT)
Preparation seminar How Europe seizes the opportunities offered by MOOCs
• MOOCs are an important driver for change.
• Its impact has helped institutions, governments and societies more
aware of the possibilities of open and online education.
• Evidence suggests that MOOCs are not reaching those more in need
for accessing HE.
• There’s the danger the richest HE institutions will dominate.
• MOOCs however remain relatively poorly defined.
• Open education should align with European values and support social
mobility.
• A collective European response and a strong support from the EC and
governments is needed.
• Universities need to strengthen their collaboration.
THE PORTO DECLARATION IN BRIEF
(Conference “Mapping The European MOOC Territory, November 2014)

6. Institutional MOOC Strategies in Europe
6António Teixeira
(EDEN, UK; UAb, PT)
Preparation seminar How Europe seizes the opportunities offered by MOOCs
Allen, I.E. and Seaman. J. (2015). Grade Change: Tracking Online Education in the United States.
Babson Survey Research Group and Quahog Research Group.
http://www.onlinelearningsurvey.com/reports/gradelevel.pdf
Gaebel, M., Kupriyanova, V., Morais, R. & Colucci, E. (2014). E-learning in European
Higher Education Institutions: Results of a mapping survey conducted in October-
December 2013.
http://www.eua.be/Libraries/Publication/e-learning_survey.sflb.ashx
Jansen, D. & Schuwer, R. (2015). Institutional MOOC strategies in Europe
Status report based on a mapping survey conducted in October - December 2014.
EADTU – HOME project
http://www.eadtu.eu/documents/Publications/OEenM/Institutional_MOOC_stra
tegies_in_Europe.pdf

7. Institutional MOOC Strategies in Europe
7António Teixeira
(EDEN, UK; UAb, PT)
Preparation seminar How Europe seizes the opportunities offered by MOOCs
Biases in the surveys
• Every institution can decide by itself if it will provide MOOCs or not.
• The institutions define themselves what MOOCs are.
• The US surveys (US 2013 and US 2014) are biased to the large
institutions
• The EAU study is biased in favor of institutions involved in e-
learning.
• The EU-2014 study (EADTU/HOME) is biased to those institutions
interested in MOOCs.

8. Institutional MOOC Strategies in Europe
8António Teixeira
(EDEN, UK; UAb, PT)
Preparation seminar How Europe seizes the opportunities offered by MOOCs
Some results of HOME MOOC survey
• European institutions are more involved in MOOCs than the US
• The number of European institutions involved with MOOCs is increasing
• MOOCs are perceived in Europe as a sustainable format of course
provision.
• In Europe the institutions are increasingly developing a positive attitude
to MOOCs and have positive experiences of their added values .
• Most dominant objective in all studies is to increase institutional visibility
and using MOOCs for reputation reasons.
• In the US MOOCs are perceived by institutions as basically useful for
student recruitment, while in Europe the aim is to reach new students
and create flexible learning opportunities.

9. Institutional MOOC Strategies in Europe
9António Teixeira
(EDEN, UK; UAb, PT)
Preparation seminar How Europe seizes the opportunities offered by MOOCs

10. Institutional MOOC Strategies in Europe
10António Teixeira
(EDEN, UK; UAb, PT)
Preparation seminar How Europe seizes the opportunities offered by MOOCs

11. Institutional MOOC Strategies in Europe
11António Teixeira
(EDEN, UK; UAb, PT)
Preparation seminar How Europe seizes the opportunities offered by MOOCs

12. Institutional MOOC Strategies in Europe
12António Teixeira
(EDEN, UK; UAb, PT)
Preparation seminar How Europe seizes the opportunities offered by MOOCs

13. Institutional MOOC Strategies in Europe
13António Teixeira
(EDEN, UK; UAb, PT)
Preparation seminar How Europe seizes the opportunities offered by MOOCs

14. Institutional MOOC Strategies in Europe
14António Teixeira
(EDEN, UK; UAb, PT)
Preparation seminar How Europe seizes the opportunities offered by MOOCs
• EU launch (Sept 2013): Opening up Education.
• Innovate teaching and learning for all through ICT
• Reshape / modernize EU education through OER (for all educational sectors/levels)
• EU-funded projects on MOOCs (from 2014…)
MOOCs fostering institutional collaboration in Europe

15. Institutional MOOC Strategies in Europe
15António Teixeira
(EDEN, UK; UAb, PT)
Preparation seminar How Europe seizes the opportunities offered by MOOCs
Moltes Gracies!
Thank You very much!
Antonio.Teixeira@uab.pt
www.eden-online.org/nap_elgg/pg/profile/teixeira