The European experience with MOOCs has been growing but differs from the US in several ways. While the US initially dominated the MOOC movement in 2011, European universities have increasingly developed their own MOOC initiatives and platforms in recent years. Surveys show that the percentage of European institutions involved with MOOCs has risen from 58% in 2013 to over 70% in 2014. However, biases exist in how surveys define and measure MOOC involvement between institutions and countries. While increasing visibility and reputation remain top objectives for European institutions, approaches emphasize diversity over scalability and view MOOCs as a way to provide flexible learning opportunities rather than student recruitment. Governments in Europe see MOOCs as a means to skills development