General Principles of Intellectual Property: Concepts of Intellectual Proper...
Digipack and advert analysis
1. ThisCD Coveris fairlygenericfromuslooking
at it now,butwhenit wasfirstreleasedbackin
2004 it wasbrand newforits time. The main
colourof the CD Coverisa lightblue,maybe
usedto standout fromothersand to show
that the musicis quite relaxingandpeaceful.
The artist has justchosento keephiscover
basicand it meansthatit isonlyhisface onit,
withsome drawingsof people andanimals
aroundhim. The actual meaningof ‘Back to
Bedlam’meansgoingbackto a place with
uproar and confusion.Thiscouldhave been
usedto showhimgoingback to the place he
was before,whichwas actuallyinthe armyand
inKosovo.
Thisis the posterthat ispromoting
the new albumof JamesBlunt’s.It
featuresthe CDCoverin the
bottomrightcorner so that if
anyone didn’tknow itlookedlike,
theycouldsee it.It alsofeaturesa
picture of him, on publictransport.
It alsohas a prettyimportant
quotationfromRollingStone,a
magazine aboutpopculture,which
tellsusthat theythinkhe is“one of
the top 10 artiststo watch”.
2. ThisCD Coveris differentfromwhatisusuallyproduced
nowadaysforalbumcovers.It wasonlyreleasedlastyear
but youcan tell fromthe albumcoverthat he istryingto
be indie inhismusicandwhat he produces. There isn’t
reallyacolour scheme forthiscover,howeveritdoes
feature multiple differentpeople doingall theirdifferent
jobs.
The font that hasbeenusedforthe title isquite generic
and itis easyto read,as he is meantto be for all ages.
The use of George Ezra beingplacedinthe middle really
make himstand outand the fact that he is looking
straightat the camerashowsthat he is the artist.
There wasn’tactuallya posterthatwas
releasedforjustthe album, however
there wasone releasedforthe tourthat
he had the followingyear,whichis
picture left. Thisposterwaslike the
JamesBluntpostertooas it had the
original CDCoverfeaturedonit.Also,as
well as the JamesBluntposter,ithas a
type of quotation,sayingthatitwas the
“#1 DebutAlbum”. The fontthat was
usedisveryformal and showsquite a
highstandardfor whatis to come.The
fact that itis all incapitalsmakesthe
albumcoverand posterstandout more
to the audience.