This document defines the target audiences for a music artist's marketing. The typical male target listens to artists like George Ezra, Mumford and Sons, and James Blunt. He wears shirts with blazers or chinos and boots in an indie style. He enjoys live music festivals and would have a middle-class job. The typical female target listens to Jake Bugg, Hozier, and The Arctic Monkeys, preferring festivals but also relaxing at home. She wears denim jackets, black jeans and converse, breaking trends in a rock/indie pop style. She would also have a middle-class job in retail or reception.