The document discusses the hippocampus and the method of loci (memory palace technique). The hippocampus plays an important role in forming new memories and spatial navigation. It is affected early in Alzheimer's disease. The method of loci uses visualization of locations to connect items to memories. By creating images of items interacting in familiar locations, one can strengthen long-term memory. The hippocampus, together with brain hemispheres, creates a mental journey or mind map to boost memory retention and creative thinking.