MASS COMMUNICATION MODAL OF HAROLD LESSWELL ON MASS MEDIA AND COMMUNICATION DEPARTMENT OF JOURNALISM AND MASS COMMUNICATION CHAUDHARY CHARAN SINGH UNIVERSITY MEERUT CAMPUS 250004

2. Communication model of Harold Lass Well’s
COMMUN
ICATOR
MESSAGE
MEDIUM
RECEIVER
EFFECT
communication

3. Definition of Lass well’s Theory
Who Communicator
Says What Message
In Which Channel Medium
To Whom Receiver
With What Effect Effect
communication

4. Types of Communication
VERBAL Non-Verbal
communication

5. Verbal Communication
Communication with the use of words and language to
communicate message to other party is called verbal
communication . It can be preformed in two ways. That is Oral &
Written communication
Oral Communication
The communication through spoken words that
is face to face communication voice chat, video
conferencing or communication over the
telephone and mobile phone.
 Written communication
Written hand communication entails use of
letters, documents, emails, sms, various
platforms social media etc to interact to people.
communication

6. Non-Verbal communication
 Non-verbal communication is words less communication as does
not use words. The communication takes places such as facial
expression, body language, gestures, postures, eye contact,
physical appearance and so forth.
 It can be performed in four ways. That is Aesthetic, Physical,
Signs, and Symbols.
1. Aesthetic communication:- Aesthetic communication involves
creative expression, such as art, music, dance, theater etc.
2. Physical communication:- Physical communication involves
bodily movements, used during social interactions, such as a,
smile , frown, wink etc.
3. Signs communication:- Signs include any signals that are used
or displayed to communicate a message or that have a special
meaning.
4. Symbols communication:- Symbols are any material objects that
promote social status, such as jewellery , cars, clothes etc.
communication