This document provides an overview of communication. It defines communication as the exchange of information, ideas, thoughts, and emotions through various mediums. Communication can be verbal, involving spoken or written language, or nonverbal, involving body language, gestures, eye contact, touch, use of space, and other cues. Effective communication is important for expressing oneself, educating others, and achieving goals. The document outlines different types of verbal communication, including oral/spoken communication and written communication, and describes important elements of each. It also discusses various aspects of nonverbal communication like facial expressions, gestures, personal appearance, use of space and time.

1. Course
Introduction to communication
DevCom/310
CRDC
Rashid Ali Khuhro
COMMUNICATION

2. What is Communication?
The word communication has originated from a
Latin word “Communis” which means something
common.
Communication is a process of exchanging
information, ideas, thoughts, feeling and
emotions through speech signals, writing or
behavior. In communication process, a sender
encodes a message and then using a medium and
send it to appropriate feedback using a medium

3.  Communication is the art of transmitting information,
ideas and attitudes from one person to another.
Communication is the process of meaningful interaction
among human beings.
 Personal process
 Occurs between people
 Involves change in behaviour
 Means to influence others
 Expression of thoughts and emotions through words &
actions.
 Tools for controlling and motivating people.
 It is a social and emotional process.
What is Communication?

4. Why to Study Communication?
• Studying communication can improve the way you see yourself.
• Studying communication can improve the way others see you.
• Studying communication can increase what you know about human
relationships.
• Studying communication can teach you important life skills.
• Studying communication can help you exercise your constitutionally
guaranteed
• freedom of speech.
• Studying communication can help you succeed professionally.
• Studying communication can help you navigate an increasingly
diverse world.

5. Importance of communication
• Express thoughts, ideas and feelings
• Creating awareness
• To fulfill a goal
• Avoid isolation
• Highlight issues
• Progress, development
• Educating the masses etc.

6. Types of communication
communication
verbal Non-verbal

7. Verbal communication
• It occurs through the medium of spoken or
written.
• A combination of several words is used & each
words conveys a specific meaning.
• Some important elements of verbal
communication are language, vocabulary,
denotative & connotative meaning, pacing,
intonation, clarity, consciousness, preciseness,
comprehension, brevity, timing & relevance.

8. Subtypes of verbal communication
Verbal
Oral written

9. Spoken/Oral communication
 In oral communication, Spoken words are used.
 It includes face-to-face conversations, speech, telephonic
conversation, video, radio, television, voice over internet.
 Communication is influence by pitch, volume, speed and
clarity of speaking.
 Advantages –
It brings quick feedback.
In a face-to-face conversation, by reading facial expression
and body language one can guess whether he/she should
trust what’s being said or not.
 Disadvantages –
In face-to-face discussion, user is unable to deeply think
about what he is delivering, so this can be counted as a

10. Written communication
 In written communication, written signs or symbols are used to
communicate.
 In written communication message can be transmitted via email, letter,
report, memo etc.
 Written Communication is most common form of communication being
used in business.
 Advantages –
Messages can be edited and revised
Written communication provide record and backup.
A written message enables receiver to fully understand it and send
appropriate feedback.
 Disadvantages –
Written communication doesn’t bring instant feedback. It take more time
in composing a written message as compared to word-of-mouth and
number of people struggles for writing ability.

11. Nonverbal communication
• This communication occurs without words;
where the five senses & whole range of body
movements, posture, gesture, facial
expressions & silence are used for sending &
receiving the message.
• •Nonverbal communication is a more accurate
way of communication because it convey the
true & intended meaning of the message.

12. Nonverbal Communication
 Through signs &
symbols.
 Non-verbal can go
without verbal
communication.
 Verbal can’t go
without non-
verbal
communication.

13. Importance of Non-verbal
communication
50%
40%
10%
The way message is conveyed
1st Qtr
2nd Qtr
3rd Qtr
Body language
Tone of voice
words

14. Types of Non-verbal
communication
• KINESICS (BODY LANGUAGE)
• HAPTICS (TOUCH LANGUAGE)
• PROXEMICS ,(SPACE LANGUAGE)
• ARTIFACTS ENVIRONMENTAL
• CHRONEMICS (TIME LANGUAGE)
• SILENCE
• SIGN
• PARALANGUAGEVOCALIC

15. Types of Non-verbal
communication
• KINESICS (BODY LANGUAGE)
–FACIAL EXPRESSION
–HEAD
–EYE GAZE
–GESTURES
–POSTURES
–SHAPE OF BODY
–PERSONAL APPEARANCE ADORNMENT

16. FACIAL EXPRESSION
 Face is the index of mind.
Think how much
information can be
conveyed with a smile or
a frown. By facial
expressions we can show
or we can understand
happiness, sadness,
anger and fear and much
more

17. EYE GAZE
Looking at another person can indicate a range of emotions like
anger, grudge and danger, a dangerous look can tell you someone is
unhappy and not comfortable with

18. GESTURES & POSTURES

19. SHAPE OF BODY

20. PERSONAL APPEARANCE ADORNMENT
Appearance can indicate
our profession
It shows your nature,
interest and your taste
It can also point out our
religious and cultural
values

21. Haptics (Touch language)

22. Proxemics (Space language)
• To communicate while
keeping a distance is
called proxemics
• The amount of
distance we need and
the amount of space
we perceive as
belonging to us is
influenced by a
number of factors

23. Signs

24. ARTIFACTS ENVIRONMENTAL FACTORS
 APPROPRIATENESS
 CLIMATE
 MICROENVIRONMENTS
 SCENT (OLFACTICS)
 COLOR
 LIGHTING

25. CHRONEMICS (TIME LANGUAGE)
A call at 2 a.m. indicates
some kind of emergency
You reached in a party on
time shows you are punctual

26. Silence
 Allowing silence in a conversation puts pressure on
the other person.
 Silence can indicate hostility.
 Silence can indicate disagreement.
 Silence can indicate profoundness, such as horror.
 Silence can indicate respect.
 Silence can indicate contemplation.
 Silence can be intentional rudeness.
 Silence can be the creation of a listening space.
 Silence can be an indication of empathy.

27. Paralanguage/Vocalics
• Attributes of speaking which include the
pitch, the tone, the volume, tempo,
rhythm, articulation, resonance, nasality
and even the accent of the speaker
collectively known as paralanguage, we
can understand mood and the situation by
paralanguage expressions