some introductory topics related to effective communication are discussed here.

1. English Composition and Communication skills
CED, UET-P Muhammad Bilal
What is language?
The method of human communication, either spoken or written, consisting of the
use of Communication is a process of exchanging information, ideas, thoughts,
feelings and emotions through speech, signals, writing, or behavior. In
communication process, a sender (encoder) encodes a message and then using a
medium/channel sends it to the receiver (decoder) who decodes the message and
after processing information, sends back appropriate feedback/reply using a
medium/channel. Words in a structured and conventional way.
With the help of language human convey messages, ides and thoughts to others
Locution
The use of a word or phrase in an unusual or specialized way.
Communication
Etymology: Latin word communis, communico which means to share
Communication is the exchange of ideas with one another or the imparting or
exchanging of information by speaking, writing, or using some other medium
Types of Communication
People communicate with each other in a number of ways that depend upon the
message and its context in which it is being sent. Choice of communication
channel and your style of communicating also affects communication. So, there
are variety of types of communication.
1. Verbal Communication
Verbal communication refers to the form of communication in which message is
transmitted verbally; communication is done by word of mouth and a piece of
writing. Objective of every communication is to have people understand what we
are trying to convey. In verbal communication remember the acronym KISS
(keep it short and simple).

2. English Composition and Communication skills
CED, UET-P Muhammad Bilal
When we talk to others, we assume that others understand what we are saying
because we know what we are saying. But this is not the case. Usually people
bring their own attitude, perception, emotions and thoughts about the topic and
hence creates barrier in delivering the right meaning.
So in order to deliver the right message, you must put yourself on the other side
of the table and think from your receiver’s point of view. Would he understand
the message? How it would sound on the other side of the table?
Verbal Communication is further divided into:
• Oral Communication
• Written Communication
Oral Communication
In oral communication, Spoken words are used. It includes face-to-face
conversations, speech, telephonic conversation, video, radio, television, voice
over internet. In oral communication, communication is influence by pitch,
volume, speed and clarity of speaking.
Advantages of Oral communication are: It brings quick feedback. In a face-to-
face conversation, by reading facial expression and body language one can guess
whether he/she should trust what’s being said or not.
Disadvantage of oral communication In face-to-face discussion, user is unable to
deeply think about what he is delivering, so this can be counted as a
Written Communication
In written communication, written signs or symbols are used to communicate. A
written message may be printed or hand written. In written communication
message can be transmitted via email, letter, report, memo etc. Message, in

3. English Composition and Communication skills
CED, UET-P Muhammad Bilal
written communication, is influenced by the vocabulary & grammar used, writing
style, precision and clarity of the language used.
Written Communication is most common form of communication being used in
business. So, it is considered core among business skills.
Memos, reports, bulletins, job descriptions, employee manuals, and electronic
mail are the types of written communication used for internal communication.
For communicating with external environment in writing, electronic mail,
Internet Web sites, letters, proposals, telegrams, faxes, postcards, contracts,
advertisements, brochures, and news releases are used.
Advantages of written communication includes: Messages can be edited and
revised many time before it is actually sent. Written communication provide
record for every message sent and can be saved for later study. A written message
enables receiver to fully understand it and send appropriate feedback.
Disadvantages of written communication includes: Unlike oral communication,
written communication doesn’t bring instant feedback. It take more time in
composing a written message as compared to word-of-mouth. And number of
people struggles for writing ability.
2. Nonverbal Communication
Nonverbal communication is the sending or receiving of wordless messages. We
can say that communication other than oral and written, such as gesture, body
language, posture, tone of voice or facial expressions, is called nonverbal
communication. Nonverbal communication is all about the body language of
speaker.
Nonverbal communication helps receiver in interpreting the message received.
Often, nonverbal signals reflects the situation more accurately than verbal
messages. Sometimes nonverbal response contradicts verbal communication and
hence affect the effectiveness of message.
Nonverbal communication have the following three elements:

4. English Composition and Communication skills
CED, UET-P Muhammad Bilal
• Appearance Speaker: clothing, hairstyle, neatness,
use of cosmetics Surrounding: room size, lighting,
decorations, furnishings
• Body Language facial expressions, gestures, postures
Sounds Voice Tone, Volume, Speech rate
Levels of Communication
Basically human communication takes place at five levels:
1. Extra personal communication
2. Interpersonal communication
3. Intrapersonal communication
4. Organizational communication
5. Mass communication
1. Extra personal Communication: Communication is a process that
takes place with human. Entities and non-human entities as well. When
communication is done with non-human entities it is called to be extra personal
communication. The perfect coordination and understanding between human and
none—human entities results to extra personal communication. In this
communication one participant of the communication process uses sign language
and the other is verbal.
For example, the bark of a pet dog when something happens to the master,
wagging of the tail when master shows bone to the pet dog, licking of cheek at
the returning of master from the work field, chirping of birds when a stranger is
at the door, Parrot calling the name of the master in the morning, etc.
2. Interpersonal Communication: It involves two parties-a sender and a
receiver who use common language to transit message either through oral
communication or written communication.
It can be formal or informal

5. English Composition and Communication skills
CED, UET-P Muhammad Bilal
Formal Communication
In formal communication, certain rules, conventions and principles are followed
while communicating message. Formal communication occurs in formal and
official style. Usually professional settings, corporate meetings, conferences
undergoes in formal pattern.
In formal communication, use of slang and foul language is avoided and correct
pronunciation is required. Authority lines are needed to be followed in formal
communication.
Informal Communication
Informal communication is done using channels that are in contrast with formal
communication channels. It’s just a casual talk. It is established for societal
affiliations of members in an organization and face-to-face discussions. It
happens among friends and family. In informal communication use of slang
words, foul language is not restricted. Usually. Informal communication is done
orally and using gestures.
Informal communication, unlike formal communication, doesn’t follow authority
lines. In an organization, it helps in finding out staff grievances as people express
more when talking informally. Informal communication helps in building
relationships.
Communication (from Latin "communis", meaning to share) is the activity of
conveying information through the exchange of thoughts, messages, or
information, as by speech, visuals, signals, writing, or behavior.
Communication requires a sender, a message, and a recipient, although the
receiver need not be present or aware of the sender's intent to communicate at the
time of communication; thus communication can occur across vast distances in
time and space. Communication requires that the communicating parties share an
area of communicative commonality. The communication process is complete
once the receiver has understood the message of the sender.
3. Intrapersonal Communication: Intrapersonal communication is all
about talking to ourselves. We use phrase like, ‘telling ourselves the truth’ or
‘admitting the truth to ourselves” reflects human self-awareness. Intrapersonal
communication is also known as self-talk or thinking, and refers to the ways we
communicate with ourselves. We use intrapersonal communication to plan our

6. English Composition and Communication skills
CED, UET-P Muhammad Bilal
lives, rehearse scenarios before we act them out, and tell ourselves what to do or
not do. The way we communicate with ourselves greatly affects our self-esteem.
A person who tells himself, "I'm so stupid" when he fails an exam will likely have
poorer self-esteem than someone who thinks, "I did really well on the previous
four exams. I must have just been having an off day, and I'll do better next time."
Prefix ‘intra’ means ‘within’ hence intrapersonal communication is ‘self-talk’.
It is the active internal involvement of the individual in symbolic progressing of
messages. The internal thought process keeps on working even at the sleeping
hour.
There are various example in our day-to-day life related to intrapersonal
communication.
Like asking the solution for the problem, introspecting about any episode in which
you should not have done that particular act, if you are. Overweight you see and
admit it and then decide to plan a diet for you, if you need to forgive someone,
you’ll have to talk to yourself about it first, etc.
3. Organizational Communication: In a team-based business
organization, communication becomes its lifeblood where people communicate
with one another. The flow of communication inside an organization may filter
in up, down and horizontal directions. Besides internal communication.
Companies depend on external communication also. Companies exchange
messages with people outside the organization through external communication.
4. Mass Communication: Newspapers, magazines and periodicals, the
means of mass conununication. Are frequently used for oral or written
communication. Besides, technologies such as the intemet, e-mail. Voicemail,
faxes, audiotape, teleconferencing, videoconferencing and closed circuit
televisions have increased options for internal and external communication.
These fast means help people from all parts of the world to work together.

7. English Composition and Communication skills
CED, UET-P Muhammad Bilal
Communication Flows in an Organization or flows of
communication
In an organization, communication flows in 4 main directions
• Downward
• Upward
• Lateral
• Diagonal
Downward Flow of Communication: Communication that flows from a higher
level in an organization to a lower level is a downward communication. In other
words, communication from superiors to subordinates in a chain of command is
a downward communication. This communication flow is used by the managers
to transmit work-related information to the employees at lower levels. Employees
require this information for performing their jobs and for meeting the
expectations of their managers. Downward communication is used by the
managers for the following purposes
• Giving job instructions
• Highlighting the areas of attention.
Organizational publications, circulars, letter to employees, group meetings etc are
all examples of downward communication. In order to have effective and error-
free downward communication, managers must:
• Specify communication objective
• Ensure that the message is accurate, specific and unambiguous.
• Utilize the best communication technique to convey the message to the
receiver in right form
Upward Flow of Communication: Communication that flows to a higher level
in an organization is called upward communication. It provides feedback on how
well the organization is functioning. The subordinates use upward
communication to convey their problems and performances to their superiors.
The subordinates also use upward communication to tell how well they have
understood the downward communication. It can also be used by the employees
to share their views and ideas and to participate in the decision-making process.

8. English Composition and Communication skills
CED, UET-P Muhammad Bilal
Upward communication leads to a more committed and loyal
workforce in an organization because the employees are given a chance
to raise and speak dissatisfaction issues to the higher levels. The
managers get to know about the employees feelings towards their jobs,
peers, supervisor and organization in general. Managers can thus accordingly take
actions for improving things.
Lateral / Horizontal Communication: Communication that takes place at same
levels of hierarchy in an organization is called lateral communication, i.e.,
communication between peers, between managers at same levels or between any
horizontally equivalent organizational member. The advantages of horizontal
communication are as follows:
• It is time saving.
• It facilitates co-operation among team members.
• It provides emotional and social assistance to the organizational
members.
• It helps in solving various organizational problems.
• It is a means of information sharing
• It can also be used for resolving conflicts of a department with other
department or conflicts within a department.
Diagonal Communication. Cross-functional communication between
employees at different levels of the organization, Communication that takes place
between a manager and employees of other workgroups is called diagonal
communication
For instance - To design a training module a training manager interacts with an
Operations personnel to enquire about the way they perform their task.

9. English Composition and Communication skills 16PWCIV4617
CED, UET-P Muhammad Bilal
‘Common Barriers to Effective Communication’
There are many reasons why interpersonal communications may fail. In many
communications, the message (what is said) may not be received exactly the way
the sender intended, the skilled communicator also needs to be aware of the
barriers to effective communication and how to avoid or overcome them.
There are many barriers to communication and these may occur at any stage in
the communication process. Barriers may lead to your message becoming
distorted and you therefore risk wasting both time and/or money by causing
confusion and misunderstanding.
 The use of jargon. Over-complicated, unfamiliar and/or technical terms
 Emotional barriers Some people may find it difficult to express their
emotions and some topics may be completely 'off-limits'
 Differences in perception and viewpoint
 Language differences and the difficulty in understanding unfamiliar
accents.
 Cultural differences. The norms of social interaction vary greatly in
different cultures, as do the way in which emotions are expressed
 Physical disabilities such as hearing problems or speech difficulties.
 Language Barriers Language and linguistic ability may act as a barrier to
communication, even when communicating in the same language, the
terminology used in a message may act as a barrier if it is not fully
understood by the receiver(s). For example, a message that includes a lot
of specialist jargon and abbreviations will not be understood by a receiver
who is not familiar with the terminology used.
 Psychological Barriers The psychological state of the communicators will
influence how the message is sent, received and perceived, Anger is
example of a psychological barrier to communication.
 Physical Barriers Communication is generally easier over shorter
distances as more communication channels are available and less
technology is required. The ideal communication is face-to-face, an
example of a physical barrier to communication is geographic distance
between the sender and receiver.
 Attitudinal Barriers Attitudinal barriers are behaviors or perceptions that
prevent people from communicating effectively, to be an effective receiver
of messages you should attempt to overcome your own attitudinal barriers
to help ensure more effective communication.
 Gender can also be considered as a barrier to effective communication
 Status Barriers (Superior-Subordinate Relationship)

10. English Composition and Communication skills 16PWCIV4617
CED, UET-P Muhammad Bilal
‘Importance of communication in organization’
Effective communication is important for the development of an organization,
Communication serves as the foundation of every facet of a business. Thus, it can
be said that effective communication is the building block of an organization.
Some of the benefits of effective communication in an organization are
 Employee Trust Clear, open communication can create a sense of
transparency in your organization, which builds trust between levels of
employees, communication can help them feel valued and trusted.
 Relationships Communication is essential to building relationships
between staff members and between levels of employees, both on a
professional and social level. An atmosphere of open communication
makes it safe for employees to express their ideas; as a result, you will have
the benefit of your staff's combined experience in coming up with
innovative solutions.
 Clarity In an organization, confusion and ambiguity can create negative
feelings and a tense atmosphere. By making roles and responsibilities clear
to everyone on staff, you can give your employees the information they
need to get their jobs done, Communication reduces misunderstandings
 Collaboration Communication can help your employees collaborate
effectively, which will make for a more-productive team overall
 Communication is a source of information to the organizational members
for decision-making process as it helps identifying and assessing
alternative course of actions.
 Communication promotes motivation
 Communication also helps in socializing, It is also said that one cannot
survive without communication
 For increase productivity With effective communication, you can
maintain a good human relation in the organization and by encouraging
ideas or suggestions from employees or workers and implementing them
whenever possible, you can also increase production at low cost.
 For manager-employee relations
 Stakeholders are persons or organizations who have a special connection
or interest in your organization. Profitable companies have strong
communicative relationships with the relevant stakeholders in their
business.
 Communication helps in Resolving conflicts within an organization