Communication involves sending and receiving messages through verbal and nonverbal means. Verbal communication uses language composed of words and grammar, and can be oral or written. Oral communication is spoken communication like conversations, while written communication creates permanent records through emails and letters. Nonverbal communication conveys messages through body language, gestures, eye contact, posture and other means without using words. Both verbal and nonverbal communication are important for fully understanding messages and the feelings behind them.

1. VER
Communication
What is
communication?

2. Communication is the process of sending and receiv
ing messages through verbal and nonverbal means includin
g speech or oral communication, writing or written communi
cation, signs, signals, and behavior.

3. What are the most common ways
or
methods on how we COMMUNIC
ATE
with people around us?

4. VERBAL COMMUNICATI
ON
According to Bovee and others, “Verb
al
communication is the expression of
information through language which
is
composed of words and grammar.”
According to Penrose and others, “Verbal
communication consists of sharing thou
ts
through the meaning of words.

5. VERBAL COMMUNICATION MAY
BE TWO TYPES:
ORAL and WRITTEN Communication.

6. ORAL
COMMUNICATIO
N
 In oral communication,
spoken words are used
 It includes face-to-face
conversations, speech,
telephonic conversation,
video, radio, television,
voice over internet
 Communication is
influence by pitch, volume,
speed and clarity of
speaking

7.  It brings quick feedback
 In a face-to-face conversation, by readin
g
facial expression and body language on
e
can guess whether he/she should trust
what’s
being said or not
 More personal and informal.
 Makes immediate impact.
 Helps us correct our messages accor
ding
to the feedback and non-verbal cues
from the listener

8.  A word once uttered can’t be taken
back.
 Impact may be short liv
ed.
 It can be forgotten easil
y.
 There is no legal evidence of or
al
communication.

9. WRITTEN
COMMUNICATION  Written signs or symbols a
re
used to communicate
 Can be transmitted via
email, letter, report,
memo, etc.
 Most common form of
communication being use
d
in business

10.  Creates a permanent record
 Allows you to store information
for
future reference
 Easily distributed
 All recipients receive the same information
 Written communication helps in laying down apparent
principles, policies and rules for running of an organiz
ation.
 It is a permanent means of communication. Thus, it is usef
ul where
record maintenance is required.
 Written communication is more precise and explicit.

11.  Effective written communicat
ion
develops and enhances an
organization’s image
 It provides ready records an
d
references
 It assists in proper delegatio
n of
responsibilities
 Necessary for legal and binding document
ation

12.  Written communication does n
ot
save upon the costs.
 If the receivers of the written
message are separated by distance
and if they need to clear their doubt
s,
the response is not spontaneous.
 Written communication is time-cons
uming
as the feedback is not immediate.
 Poor writing skills and quality have a negative imp
act
on organization’s reputation.
 Too much paper work and e-mails burden is involve
d

13. Common Etiquettes in Written Communication
Focus on
format
Structuring of the
content
The various formal writing forms have a pre-determined,
universally accepted format that accompanies them.
While writing one should ensure that the content is well organized,
with the overview/basic details comprising the introduction
Ensuring
connectivity
The content that comprises a piece of writing should reflect fluency and sh
ould be
connected through a logical flow of thought, in order to prevent misinterpre
tation
and catch the attention of the reader.

14. Steering clear of sho
rt form
People may not be aware of the meaning of various short forms and m
ay thus
find it difficult to interpret them.
Importance of grammar, spelling an
d punctuation
Improper grammar, spelling and punctuation can at worst
cause miscommunication and at least results in unwanted
humor and should be thus avoided.
Importance of crea
tivity
In order to hold the readers' attention one needs to be
creative to break the tedium of writing and prevent
monotony from creeping in.

15. Avoiding excessive use
of jargon
Excessive use of jargon can put off a reader.

16. Types of
Writing
E-mails
Letters and Memos
Agendas
Reports
Promotional Material
Academic Documents
Research (scientific) manuscripts
White Papers

17. NON VERBAL COMMUNICATION
“It is a communication
that takes place through non-verbal cues:
through such form of non-verbal
communication as gesture, eye contact,
facial expression, clothing and space; and
through the non-verbal vocal communication
known as Para-language.”
“Non-verbal communication includ
es
any communication occurring with
out
the use of words.”

18. Forms of Non Verbal
Communication
Eye Conta
ct Eye contact, a key characteristic of nonve
rbal
communication, expresses much without
using a single word.
Eye contact also establish the
nature of a relationship.
Facial Expressi
ons
Facial expressions are the key characteri
stics of nonverbal
communication. Your facial expression ca
n communicate
happiness, sadness, anger or fear.

19. Posture
Posture and how you carry your self tells
a lot about you.
How you walk, sit, stand or hold your hea
d not only
indicates your current mood, but also your
personality in
general.
Haptic or Touch
Haptic communication is communicating
by touch.
Touch or Haptics is the characteristic of n
onverbal
communication and used when we come i
nto physical

20. Gestures
A gesture is a characteristic of nonverbal
communication
in which visible body actions communicat
e particular
message.
Gestures include movement of the hands,
face, or other parts of the body.
Personal space
Personal space is your "bubble" - the spa
ce you place
between yourself and others. This invisibl
e boundary
becomes apparent only when someone b
umps or tries to
enter your bubble.

21. Non-verbal communication is any information that is communicated without
using
words. The important characteristics of non-verbal communication are as f
ollows:
No use of
words
Culturally
determine
d
Different
meaning
Vague an
d
imprecise
May conflict
with
verbal mes
sage
Largely
unconscio
us
Shows feelin
gs and
attitudes
Informality

22. Verbal V.S. Non Verbal
Communication
Although verbal communication is easier to understand
,
non-verbal communication is essential to understand n
ot
only a message, but more importantly, the feelings behi
nd the message.

23. THANK YOU!