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Harnessing Collective Intelligence: Shifting Power To The Edge

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Mike Gotta
Mike Gotta

Socially-oriented systems create inter-connections across groups and communities that enable workers to leverage the collective intelligence of an organization. Sense-making tools and decision-making systems are more critical than ever before but need to be re-invented for a net-centric environment.

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Harnessing Collective Intelligence: Shifting Power To The Edge Mike Gotta Principal Analyst [email_address] mkeg.typepad.com www.burtongroup.com April, 2007
Harnessing Collective Intelligence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why Shift Power To The Edge? ,[object Object],Top-down hierarchy & command-control culture diminishes “awareness” Formal information policies, process rules & workflow roles obstructs “engagement” 1 2
Why Shift Power To The Edge? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Answer: Collective Intelligence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Net-Centricity Transforms Participation Levels ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],    del.icio.us
What Does This Mean For The Enterprise? ,[object Object],[object Object],[object Object],[object Object]
Social Systems Promote Collective Intelligence Broadcast-post communication models help inter-connect people with similar attention areas, enabling shared awareness Blogs Bookmarks Feeds Tags Feeds “ Blog This” Notification Services Comments Stream Processing Systems Aggregation, Profiling, Pattern & Scenario Building, Correlation, Management & Augmentation Expertise Location, Communities & Social Networks
Collective Intelligence Is Environmental Network ecologies can be influenced but not managed Ambient Noise Walled Gardens Dis-engagement Command & Control Low Relevancy Low Delegation Low Transparency Low Reciprocity Social Network Diagram Source: http://www.networkweaving.com/blog/
Empowering Process With Social Software Net-Centricity & formal structures are not mutually exclusive People Work & Organizational Structures Know-how Collective Intelligence Transform Cost Reduction & Avoidance Productivity Growth & Innovation Performance Status-Quo
Collective Intelligence & Handling The Unexpected ,[object Object],Probability Consequences Low (Unexpected) High (Anticipated) Enormous Firefighting Triage Crisis Management Catastrophe Problematic
Disruption & “The Moment Of Need” ,[object Object],What experts do we have? 1. CXO informed of a health crisis that threatens local operations We’ve effectively handled incidents like this elsewhere 2. “People search” to identify available resources 3. Presence-enabled expertise application locates experienced people available at the moment-of-need 4. IM messaging establishes rapid response team 5. Escalation to a real-time group conferencing application enables collective decision- making in a structured environment to weigh options and define an action plan
Collective Intelligence & Sensing Before Knowing ,[object Object],Probability Consequences Low (Unexpected) High (Anticipated) Enormous Early Warning Tactical Alternatives Strategic Planning Connecting The Dots Problematic
Detection & The “Aha” Moment ,[object Object],Jane Doe Blog This looks Interesting 1. Local analyst updates team wiki on quality control issues In Asia/Pac market 2. European sales manager tags entry “ABC” in a social bookmark system 3. U.S. field tech subscriber to “ABC” tag ‘blogs it”, adding correlation to current service issues 4. Product manager picks up Jane Doe’s post, alerts sent to all parties to attend brainstorming meeting 5. Real-time group conferencing application structures decision-making options for production and helps prioritize next steps and define supply chain action plan A/P Wiki
Harness Collective Intelligence: Points To Ponder ,[object Object],[object Object],[object Object],[object Object],[object Object]
Harness Collective Intelligence: Act Now ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Harnessing Collective Intelligence: Shifting Power To The Edge

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  • 2. Harnessing Collective Intelligence: Shifting Power To The Edge Mike Gotta Principal Analyst [email_address] mkeg.typepad.com www.burtongroup.com April, 2007
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  • 10. Social Systems Promote Collective Intelligence Broadcast-post communication models help inter-connect people with similar attention areas, enabling shared awareness Blogs Bookmarks Feeds Tags Feeds “ Blog This” Notification Services Comments Stream Processing Systems Aggregation, Profiling, Pattern & Scenario Building, Correlation, Management & Augmentation Expertise Location, Communities & Social Networks
  • 11. Collective Intelligence Is Environmental Network ecologies can be influenced but not managed Ambient Noise Walled Gardens Dis-engagement Command & Control Low Relevancy Low Delegation Low Transparency Low Reciprocity Social Network Diagram Source: http://www.networkweaving.com/blog/
  • 12. Empowering Process With Social Software Net-Centricity & formal structures are not mutually exclusive People Work & Organizational Structures Know-how Collective Intelligence Transform Cost Reduction & Avoidance Productivity Growth & Innovation Performance Status-Quo
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