This document discusses how enterprise architecture is evolving to incorporate social context and dynamics. It argues that the growing use of social technologies in the workplace requires rethinking roles, processes, and platforms to support a more networked organization. The core of enterprise architecture must now focus on how people connect through social objects, activities, networks and communities. It provides examples of how Cisco has leveraged social collaboration internally to increase productivity, growth and innovation. The document concludes by outlining principles of an "architecture of participation" to guide integrating social media into the enterprise.

1. The HumanNetwork: Adding Social Contextto Enterprise Architecture Mike Gotta, Senior Technical Solution Manager Enterprise Social Software, Cisco September 21, 2010

3. Technical product management

4. Collaboration and social computing

5. Research and servicedirector

7. Research and service director

8. Principal analyst

9. Enterprise socialsoftware andcollaboration

10. Enterprise application architect

11. Technical product management

14. Generational shifts

15. Retiree and alumni connections

16. Expertise, informationand mentoringon-demand

17. Consumerization of IT

18. Lifestyle as work style

19. Borderless relationships

20. Trust, reputation and privacy concerns

21. Velocity of change

22. Diminishing returnsfrom IT automation

23. Self-organization as management model

25. Technology Adjacencies Are Also Converging From Structure to Flow Well-Known Emergent EnterpriseContentManagement PervasiveVideo UnifiedCommunications Enterprise 2.0,Social Media… TraditionalCollaboration Semantics and Social Analytics Next GenerationCollaborativeExperience TraditionalCollaboration Semantics andSocial Analytics Enterprise ContentManagement Pervasive Video UnifiedCommunications Enterprise 2.0,Social Media…

26. EA: The “Edge” Is Now the CoreToday EA: The “Edge” Is Now the CoreTomorrow GoalAn Integrated Workforce Experience People-to-ActivitiesInformation People-to-Networks Relationships People-to-OrganizationSocial Capital People-to-CollectivesCollaboration Growth Innovation Productivity People-to-PeopleAlignment

27. Principle:Identity Is Socially Constructed Activities Formal Claimed Performed Reciprocated Enterprise Identity Mike Gotta JOB TITLE: Project Manger EMPLOYEE #: 00015254 Social NetworkSite Profile DEPARTMENT #: 018 PHONE EXTENTION: 136 Community Equity + + + Enterprise Identity

28. Principle:Social Objects Create Ties That Bind + Object Data Interaction Augmentation Sharing Analytics + + + + Community Network Group Publics Location Bookmarks ActivityStreams Events DigitalWork DigitalLife Music Video ProcessException ProjectActivity Social Object Photos Games Content Hash-tags

29. Principle:Social Roles Influence Norms and Behaviors Enterprise Identity Jessica Savage JOB TITLE: Project Manger EMPLOYEE #: 00124 DEPARTMENT #: 015 PHONE EXTENTION: 186 Blog and Micro-blog Community Wiki Forum Wiki “Wiki Gardener”

30. Principle:Context and Social Insight Underpin Self-Organization Teams andCommunities My View Information Discussion Forum Wiki Blog Watch List My Work My Tools Social Analytics Social Analytics CommunityTools WorkspaceTools Post Semantics Semantics Activities

31. Principle:Relationships Are Situated in Network Contexts Principle:A Dynamically Networked Organization Knows no Borders Digital Life Digital Work Teams Activities Communities Teams Activities Communities

33. Intellectual property

34. Policy-based management

35. Audit, compliance, and records management

36. E-discovery

37. External service providers

38. Identity assurance

39. Social claims

40. Data quality

41. Social engineering

42. Policy-based management

43. Employee bias, stalking

44. Employee-level controls

45. Regulatory support

46. Aggregation and correlationCommon Mitigation Practices Governance, Change Management, Adoption Tactics, Value Assessment

47. Where to Start:Leverage an “Architecture of Participation” ParticipationPatterns CollectiveContributions ObservableWork Social Objects SituationalAwareness UnifiedContext SocialInsight Social ValueSystem Identity SocialGraph SocialRoles CommunityEquity

48. Where to Start:Re-Visit Roles and Practices IA Role EA Role Social Insight Analyst Semantics, Social NetworkAnalysis Methods Organizational Architect Sociologist and/or Anthropologist Technology Role Solution Role Graph Engines, “SocialWeb” Trends Community Managers Contextual Inquiry andEthnographic Methods

49. Cisco on Cisco Proof PointsCisco’s Journey Productivity Virtual Global Annual Sales Conference 20,000 global participants 90 countries, 270 cities 211 million air miles avoided 88 hrs of consecutive events Integration of 7 technologies 90% cost savings

51. Specialist time savings of $12M/yr

53. Over 1476 ideas submitted

54. 5051 votes for ideas

57. New business models

58. Idea generation

59. CEO care-abouts

60. Global reach

61. Drive revenue

62. New markets

63. Accelerate sales cycle

64. Operational efficiencies

65. Faster decision making

66. Cost reduction

67. Leverage and reuseProductivity Growth People-to-PeopleAlignment Innovation

68. Live Webcast eSummit: Social Media and the Enterprise—An Architectural Approach Sponsored by Cisco, October 5, 20107am–1pm Pacific Timehttps://www.myciscocommunity.com/docs/DOC-18449