This document discusses how enterprise architecture is evolving to incorporate social context and dynamics. It argues that the growing use of social technologies in the workplace requires rethinking roles, processes, and platforms to support a more networked organization. The core of enterprise architecture must now focus on how people connect through social objects, activities, networks and communities. It provides examples of how Cisco has leveraged social collaboration internally to increase productivity, growth and innovation. The document concludes by outlining principles of an "architecture of participation" to guide integrating social media into the enterprise.

1. The HumanNetwork:Adding Social Contextto Enterprise ArchitectureMike Gotta, Senior Technical Solution Manager Enterprise Social Software, CiscoSeptember 21, 2010

2. Enterprise Architecture (EA):My JourneyIT IndustryAnalystEnterprise application architect

3. Technical product management

4. Collaboration and social computing

5. Research and servicedirector

6. Principal analystIT IndustryAnalystCollaboration and social computing

7. Research and service director

8. Principal analyst

9. Enterprise socialsoftware andcollaboration

10. Enterprise application architect

11. Technical product management

12. Enterprise socialsoftware andcollaborationEA has Never Been a Static Concept…Enterprise ArchitectInformation ArchitectSolutions ArchitectTechnology ArchitectHolistic View of Business Strategies, Processes,Information and IT Assets Design, Structure, and Organization of Shared Information Environments Domain, Application, Product, and Service SpecificPhysical Infrastructure and Networking CapabilitiesBusiness andIT Alignment

13. Architecting for a New Social DynamicWorkforce TrendsPersonal FactorsBusiness TrendsDispersed employees

14. Generational shifts

15. Retiree and alumni connections

16. Expertise, informationand mentoringon-demand

17. Consumerization of IT

18. Lifestyle as work style

19. Borderless relationships

20. Trust, reputation and privacy concerns

21. Velocity of change

22. Diminishing returnsfrom IT automation

23. Self-organization as management model

24. Customer and employee ledinnovationAs Work Models Change, so Must EAFrom StructureTo FlowRoles and WorkflowInformal Interactionsand CollaborationProcessCRM, ERP…Social Networking and CommunitiesApplicationsEnterprise Content Management, Business IntelligenceBlogs, Wikis, Tags, Feeds, Pervasive Video, and Social Analytics…Contentand DataOn-premises InfrastructureSaaS/Cloud ServicesPlatformsSecurity, Identity Management, ComplianceSocial Media GovernancePolicies

25. Technology Adjacencies Are Also ConvergingFrom Structure to FlowWell-KnownEmergentEnterpriseContentManagementPervasiveVideoUnifiedCommunications Enterprise 2.0,Social Media…TraditionalCollaborationSemantics and Social AnalyticsNext GenerationCollaborativeExperienceTraditionalCollaborationSemantics andSocial AnalyticsEnterprise ContentManagementPervasive VideoUnifiedCommunications Enterprise 2.0,Social Media…

26. EA: The “Edge” Is Now the CoreTodayEA: The “Edge” Is Now the CoreTomorrowGoalAn Integrated Workforce ExperiencePeople-to-ActivitiesInformationPeople-to-Networks RelationshipsPeople-to-OrganizationSocial CapitalPeople-to-CollectivesCollaborationGrowthInnovationProductivityPeople-to-PeopleAlignment

27. Principle:Identity Is Socially ConstructedActivitiesFormalClaimedPerformedReciprocatedEnterprise IdentityMike GottaJOB TITLE: Project MangerEMPLOYEE #: 00015254Social NetworkSite Profile DEPARTMENT #: 018PHONE EXTENTION: 136Community Equity+++Enterprise Identity

28. Principle:Social Objects Create Ties That Bind+ObjectDataInteractionAugmentationSharingAnalytics++++CommunityNetworkGroupPublicsLocationBookmarksActivityStreamsEventsDigitalWorkDigitalLifeMusicVideoProcessExceptionProjectActivitySocial ObjectPhotosGamesContentHash-tags

29. Principle:Social Roles Influence Norms and BehaviorsEnterprise IdentityJessica SavageJOB TITLE: Project MangerEMPLOYEE #: 00124DEPARTMENT #: 015PHONE EXTENTION: 186Blog and Micro-blogCommunityWikiForumWiki“Wiki Gardener”

30. Principle:Context and Social Insight Underpin Self-Organization Teams andCommunitiesMy ViewInformationDiscussion ForumWikiBlogWatch ListMy WorkMy ToolsSocial AnalyticsSocial AnalyticsCommunityToolsWorkspaceToolsPostSemanticsSemanticsActivities

31. Principle:Relationships Are Situated in Network ContextsPrinciple:A Dynamically Networked Organization Knows no BordersDigital LifeDigital WorkTeamsActivitiesCommunitiesTeamsActivitiesCommunities

32. There Are RisksSecurityIdentityPrivacyData loss protection

33. Intellectual property

34. Policy-based management

35. Audit, compliance, and records management

36. E-discovery

37. External service providers

38. Identity assurance

39. Social claims

40. Data quality

41. Social engineering

42. Policy-based management

43. Employee bias, stalking

44. Employee-level controls

45. Regulatory support

46. Aggregation and correlationCommon Mitigation PracticesGovernance, Change Management, Adoption Tactics, Value Assessment

47. Where to Start:Leverage an “Architecture of Participation”ParticipationPatternsCollectiveContributionsObservableWorkSocial ObjectsSituationalAwarenessUnifiedContextSocialInsightSocial ValueSystemIdentitySocialGraphSocialRolesCommunityEquity

48. Where to Start:Re-Visit Roles and PracticesIA RoleEA RoleSocial Insight AnalystSemantics, Social NetworkAnalysis MethodsOrganizational ArchitectSociologist and/or AnthropologistTechnology RoleSolution RoleGraph Engines, “SocialWeb” TrendsCommunity ManagersContextual Inquiry andEthnographic Methods

49. Cisco on Cisco Proof PointsCisco’s JourneyProductivityVirtual Global Annual Sales Conference20,000 global participants90 countries, 270 cities211 million air miles avoided88 hrs of consecutive eventsIntegration of 7 technologies90% cost savings

50. Cisco on Cisco Proof PointsCisco’s JourneyGrowthExpertise Location45% increase in specialist interactionswith customers in Canada, commercial

51. Specialist time savings of $12M/yr

52. Increased margin of $50M fromreducing sales cycle Cisco on Cisco Proof PointsCisco’s JourneyInnovationCollaboration with our Cisco Family12,137 global I-Zone users

53. Over 1476 ideas submitted

54. 5051 votes for ideas

55. 1646 comments by usersCisco’s JourneyCisco Quad as an “AoP” FoundationParticipationPatternsCollectiveContributionsSocial ObjectsUnified ContextSocial InsightIdentity and Social GraphSocial RolesCommunity Equity ClientsQuad Application FrameworkSocialCollaborationOpenInterfacesUC IntegrationSemanticFeaturesVideoVirtual Data LayerSecurity/PolicyServiceabilityCollaborationData StoreSocial GraphStoreSearchIndexDocumentStoreDeployment Infrastructure

56. Summary:The Human Network Transforming the way People WorkAccelerate R&D

57. New business models

58. Idea generation

59. CEO care-abouts

60. Global reach

61. Drive revenue

62. New markets

63. Accelerate sales cycle

64. Operational efficiencies

65. Faster decision making

66. Cost reduction

67. Leverage and reuseProductivityGrowthPeople-to-PeopleAlignmentInnovation

68. Live Webcast eSummit: Social Media and the Enterprise—An Architectural ApproachSponsored by Cisco, October 5, 20107am–1pm Pacific Timehttps://www.myciscocommunity.com/docs/DOC-18449