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Social Networking Analysis

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Mia Horrigan
Mia Horrigan

How Business Anaslysts can use social networking analsysis to understand their stakeholders and the relationships between and close to them.

BusinessTechnology
1 of 26
Maria Horrigan Account Director Health and Human Services Regional lead for Business Analysis ABAA Christmas Drinks, 11 Dec 2008 Social Networking Analysis, Communication & the “Oracle of Bacon”
Slideshare and blogs ,[object Object],[object Object]
Clichés or Truisms?
“We’re living in a networked world”
We do live in a networked world ,[object Object],[object Object],[object Object],[object Object],[object Object]
Leveraging relationships ,[object Object],[object Object],[object Object],Mmmm…. President…
The many faces of Obama
Relationships in projects ,[object Object],[object Object],[object Object],[object Object],[object Object]
Relevance to BAs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How do we do analyse the ‘social’?
Social Networking Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Understanding Social Networks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Networks – Key Terms Centralisation Density or Concentration Size Network properties Types (eg friend, advice) Direction (directed vs undirected) Strength (binary vs weighted ) Relationship properties Name and value Attribute Show relationships or flows between the nodes Links People and groups Nodes
Centrality - revealing the structure in the network ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tools to describe centrality "Kite Network" developed by David Krackhardt - http://www.orgnet.com/sna.html
Interpreting Degree of Centrality in the Network
Centrality and Betweenness
Centrality and Closeness
Leveraging Centrality ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Putting Actors into Governance ,[object Object],[object Object],[object Object]
Segmenting the Actors in the network ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BAs in Web 2.0 strategy ,[object Object],[object Object],[object Object],[object Object]
Stakeholder engagement strategy- Web 2.0 tools ,[object Object],[object Object],[object Object],[object Object],[object Object],7 Building Blocks Of The Social Web
We’re all connected ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],help ^
Take home messages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Fin Maria Horrigan Account Director Health & Human Services Regional Lead Business Analysis Email: mhorrigan@smsmt.com Blog: www.barocks.com Slideshare: www.slideshare.com/murph Twitter: @miahorri

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Social Networking Analysis

  • 1. Maria Horrigan Account Director Health and Human Services Regional lead for Business Analysis ABAA Christmas Drinks, 11 Dec 2008 Social Networking Analysis, Communication & the “Oracle of Bacon”
  • 2.
  • 4. “We’re living in a networked world”
  • 5.
  • 6.
  • 7. The many faces of Obama
  • 8.
  • 9.
  • 10. How do we do analyse the ‘social’?
  • 11.
  • 12.
  • 13. Social Networks – Key Terms Centralisation Density or Concentration Size Network properties Types (eg friend, advice) Direction (directed vs undirected) Strength (binary vs weighted ) Relationship properties Name and value Attribute Show relationships or flows between the nodes Links People and groups Nodes
  • 14.
  • 15. Tools to describe centrality "Kite Network" developed by David Krackhardt - http://www.orgnet.com/sna.html
  • 16. Interpreting Degree of Centrality in the Network
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26. Fin Maria Horrigan Account Director Health & Human Services Regional Lead Business Analysis Email: mhorrigan@smsmt.com Blog: www.barocks.com Slideshare: www.slideshare.com/murph Twitter: @miahorri