Tweeting 9-5: What a Way
to Make a Living The Daily Routine Of a Slightly Insane Social Marketing Manager Chrystie Corns – Social Marketing Manager at WHERE.com

Chrystie Corns Social Media Marketing
Manager @ WHERE.com Fun Facts: 1 st Social Networking site: Makeoutclub in 2000 1 st Blog was on Diaryland in 2001 WHERE™ is a location-based application chock-full of widgets that deliver essential information about what's around you. Are you looking for the hottest restaurants, jonesing for your next coffee fix, or running dangerously low on gas and need a cheap fill-up? Maybe you just want to connect with some friends. Whatever you're after, WHERE delivers the best in local information from Eventful, Yelp, GasBuddy, Zipcar, ShopLocal, Starbucks, Buddy Beacon® and more.

Social media isn't just about
big networks like Facebook and MySpace, it's about brands having conversations. - Lloyd Salmons What is Social Media Marketing?

<ul><li>Research </li></ul><ul><li>Strategize </li></ul><ul><li>Content Production </li></ul><ul><li>Social
Networking </li></ul><ul><li>SEO </li></ul><ul><li>Customer Service </li></ul>What do I do all day?

SEO is the Most Important
You Can’t Beat Free Traffic! A Quick Note:

Research, Research, Research

Where to Start Your Research

Industry Research <ul><li>What is acceptable?
</li></ul><ul><li>Is anyone in the industry online? </li></ul><ul><li>What has been tried? </li></ul><ul><li>Who has succeeded? </li></ul>Industry Research

What is my competition doing
online? What kind of Press are they attracting? Are they perceived in a pleasant light? Are they well received by public? Competitive Research

<ul><li>Who is my target market?
</li></ul><ul><li>Where do they hang out online? </li></ul><ul><li>Do they read blogs? </li></ul><ul><li>How do they want to be interacted with? </li></ul><ul><li>Are they content producers or passive readers? </li></ul>Customer Research

Now what? Strategy Session

Get more eyeballs in the
sales funnel Goals Personality Plan

Personality

Personality is not just about
what you stand for, but how you choose to communicate it. - Rohit Bhargava

<ul><li>Create </li></ul><ul><li>Network </li></ul><ul><li>Listen </li></ul><ul><li>More Research
</li></ul><ul><li>More Strategy </li></ul><ul><li>Rinse and Repeat </li></ul>Plan

<ul><li>Think like a publisher, not
a marketer. </li></ul><ul><li>- David Meerman Scott </li></ul>

Writing Blogs Microblogs Articles Press
Releases E-Books Newsletters You are what you write

MultiMedia <ul><li>Webinars </li></ul><ul><li>Podcasts </li></ul><ul><li>Videos </li></ul><ul><li>Photos
</li></ul><ul><li>Video Comments </li></ul>

Promote It! <ul><li>Tweet the link
</li></ul><ul><li>Stumble, Delicious, Digg & Reddit the Link </li></ul><ul><li>Post the link on Facebook, MySpace & LinkedIn </li></ul><ul><li>Get your friends to spread the link </li></ul>

Track the Cr@p out of
it <ul><li>Where are they coming from? </li></ul><ul><li>How long are they staying? </li></ul><ul><li>Are they leaving comments? </li></ul><ul><li>Is it being shared? </li></ul><ul><li>Who’s linking to it? </li></ul>

Social Networking is like the
old shampoo commercial; &quot;I told two friends, then they told two friends, and so on, and so on... - Doug Ross

Social Networking

<ul><li>Be Authentic </li></ul><ul><li>Be Transparent </li></ul><ul><li>Use
your business voice </li></ul><ul><li>Engage </li></ul><ul><li>Learn </li></ul><ul><li>Have Fun </li></ul>The Rules of Engagement

<ul><li>Fan Page for Company </li></ul><ul><li>Group
for the Industry </li></ul><ul><li>Update your Status </li></ul><ul><li>Create Events </li></ul><ul><li>Upload Images </li></ul>

<ul><li>Corporate Account </li></ul><ul><li>Personal Account </li></ul><ul><li>Fill
in profile </li></ul><ul><li>Have meaningful conversations </li></ul><ul><li>Customer Service </li></ul>

<ul><li>Fill in Profile </li></ul><ul><li>Network with
others </li></ul><ul><li>Join Groups </li></ul><ul><li>Ask Questions </li></ul><ul><li>Answer Questions </li></ul>

Niche Sites & Forums

Are you listening to your
customers?

Listening Tools <ul><li>Google Alerts </li></ul><ul><li>Technorati
</li></ul><ul><li>Twitter </li></ul><ul><li>Social Median </li></ul><ul><li>Backtype </li></ul>

<ul><li>They’ve paid you a Compliment
</li></ul><ul><li>Valid Customer Service Issue </li></ul><ul><li>If information is incorrect </li></ul><ul><li>If you have something of value to offer </li></ul>RESPOND

When NOT to Respond <ul><li>Trolls
are attacking your product/ service </li></ul><ul><li>Never attack competitors </li></ul><ul><li>Never pretend to be someone you are not </li></ul>DO NOT RESPOND

Now what? Product Development Cross
promote Resolve Customer Issues

You CAN do things a
lot more streamlined than before. You don’t need an IT team. You need a nerd. You don’t need millions of dollars. You need day jobs. You don’t need a million customers. You need the right 10,000 - Chris Brogan

Recommended Reading

Thank you for Having Me
 Twitter: @ccmaine Email: [email_address] LinkedIn: www.linkedin.com/in/chrystiecorns Or just……GOOGLE ME!

Photo Credits <ul><li>4 – http://www.flickr/com/photos/leoreynolds
</li></ul><ul><li>6 - http://www.flickr/com/photos/laughingsquid </li></ul><ul><li>8 – http://www.flickr/com/photos/gaetanlee </li></ul><ul><li>9 – http://www.flickr/com/photos/dunechaser </li></ul><ul><li>10 – http://www.flickr/com/photos/freezelight </li></ul><ul><li>12 – http://www.Hubspot.com </li></ul><ul><li>13 – http://www.flickr/com/photos/akirsa </li></ul><ul><li>15 - http://www.flickr/com/photos/roadsidepictures </li></ul><ul><li>17 – http://www.flickr/com/photos/ayumiphotography </li></ul><ul><li>18 – http://www.flickr/com/photos/confusedvision </li></ul><ul><li>22 - http://www.flickr/com/photos/dougross </li></ul><ul><li>23 – http://www.flickr/com/photos/mandymaarten </li></ul><ul><li>28 – http://www.flickr/com/photos/niclindh </li></ul><ul><li>36 - http://www.flickr/com/photos/marcus vegas </li></ul>