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Tweeting 9-5: What a way to make a living.


Published on

The Daily Routine
Of a Slightly Insane
Social Marketing Manager

Published in: Technology

Tweeting 9-5: What a way to make a living.

  1. Tweeting 9-5: What a Way to Make a Living The Daily Routine Of a Slightly Insane Social Marketing Manager Chrystie Corns – Social Marketing Manager at
  2. Chrystie Corns Social Media Marketing Manager @ Fun Facts: 1 st Social Networking site: Makeoutclub in 2000 1 st Blog was on Diaryland in 2001 WHERE™ is a location-based application chock-full of widgets that deliver essential information about what's around you. Are you looking for the hottest restaurants, jonesing for your next coffee fix, or running dangerously low on gas and need a cheap fill-up? Maybe you just want to connect with some friends. Whatever you're after, WHERE delivers the best in local information from Eventful, Yelp, GasBuddy, Zipcar, ShopLocal, Starbucks, Buddy Beacon® and more.
  3. Social media isn't just about big networks like Facebook and MySpace, it's about brands having conversations. - Lloyd Salmons What is Social Media Marketing?
  4. <ul><li>Research </li></ul><ul><li>Strategize </li></ul><ul><li>Content Production </li></ul><ul><li>Social Networking </li></ul><ul><li>SEO </li></ul><ul><li>Customer Service </li></ul>What do I do all day?
  5. SEO is the Most Important You Can’t Beat Free Traffic! A Quick Note:
  6. Research, Research, Research
  7. Where to Start Your Research
  8. Industry Research <ul><li>What is acceptable? </li></ul><ul><li>Is anyone in the industry online? </li></ul><ul><li>What has been tried? </li></ul><ul><li>Who has succeeded? </li></ul>Industry Research
  9. What is my competition doing online? What kind of Press are they attracting? Are they perceived in a pleasant light? Are they well received by public? Competitive Research
  10. <ul><li>Who is my target market? </li></ul><ul><li>Where do they hang out online? </li></ul><ul><li>Do they read blogs? </li></ul><ul><li>How do they want to be interacted with? </li></ul><ul><li>Are they content producers or passive readers? </li></ul>Customer Research
  11. Now what? Strategy Session
  12. Get more eyeballs in the sales funnel Goals Personality Plan
  13. Personality
  14. Personality is not just about what you stand for, but how you choose to communicate it. - Rohit Bhargava
  15. <ul><li>Create </li></ul><ul><li>Network </li></ul><ul><li>Listen </li></ul><ul><li>More Research </li></ul><ul><li>More Strategy </li></ul><ul><li>Rinse and Repeat </li></ul>Plan
  16. <ul><li>Think like a publisher, not a marketer. </li></ul><ul><li>- David Meerman Scott </li></ul>
  17. Writing Blogs Microblogs Articles Press Releases E-Books Newsletters You are what you write
  18. MultiMedia <ul><li>Webinars </li></ul><ul><li>Podcasts </li></ul><ul><li>Videos </li></ul><ul><li>Photos </li></ul><ul><li>Video Comments </li></ul>
  19. Promote It! <ul><li>Tweet the link </li></ul><ul><li>Stumble, Delicious, Digg & Reddit the Link </li></ul><ul><li>Post the link on Facebook, MySpace & LinkedIn </li></ul><ul><li>Get your friends to spread the link </li></ul>
  20. Track the Cr@p out of it <ul><li>Where are they coming from? </li></ul><ul><li>How long are they staying? </li></ul><ul><li>Are they leaving comments? </li></ul><ul><li>Is it being shared? </li></ul><ul><li>Who’s linking to it? </li></ul>
  21. Social Networking is like the old shampoo commercial; &quot;I told two friends, then they told two friends, and so on, and so on... - Doug Ross
  22. Social Networking
  23. <ul><li>Be Authentic </li></ul><ul><li>Be Transparent </li></ul><ul><li>Use your business voice </li></ul><ul><li>Engage </li></ul><ul><li>Learn </li></ul><ul><li>Have Fun </li></ul>The Rules of Engagement
  24. <ul><li>Fan Page for Company </li></ul><ul><li>Group for the Industry </li></ul><ul><li>Update your Status </li></ul><ul><li>Create Events </li></ul><ul><li>Upload Images </li></ul>
  25. <ul><li>Corporate Account </li></ul><ul><li>Personal Account </li></ul><ul><li>Fill in profile </li></ul><ul><li>Have meaningful conversations </li></ul><ul><li>Customer Service </li></ul>
  26. <ul><li>Fill in Profile </li></ul><ul><li>Network with others </li></ul><ul><li>Join Groups </li></ul><ul><li>Ask Questions </li></ul><ul><li>Answer Questions </li></ul>
  27. Niche Sites & Forums
  28. Are you listening to your customers?
  29. Listening Tools <ul><li>Google Alerts </li></ul><ul><li>Technorati </li></ul><ul><li>Twitter </li></ul><ul><li>Social Median </li></ul><ul><li>Backtype </li></ul>
  30. <ul><li>They’ve paid you a Compliment </li></ul><ul><li>Valid Customer Service Issue </li></ul><ul><li>If information is incorrect </li></ul><ul><li>If you have something of value to offer </li></ul>RESPOND
  31. When NOT to Respond <ul><li>Trolls are attacking your product/ service </li></ul><ul><li>Never attack competitors </li></ul><ul><li>Never pretend to be someone you are not </li></ul>DO NOT RESPOND
  32. Now what? Product Development Cross promote Resolve Customer Issues
  36. You CAN do things a lot more streamlined than before. You don’t need an IT team. You need a nerd. You don’t need millions of dollars. You need day jobs. You don’t need a million customers. You need the right 10,000 - Chris Brogan
  37. Recommended Reading
  38. Thank you for Having Me  Twitter: @ccmaine Email: [email_address] LinkedIn: Or just……GOOGLE ME!
  39. Photo Credits <ul><li>4 – </li></ul><ul><li>6 - </li></ul><ul><li>8 – </li></ul><ul><li>9 – </li></ul><ul><li>10 – </li></ul><ul><li>12 – </li></ul><ul><li>13 – </li></ul><ul><li>15 - </li></ul><ul><li>17 – </li></ul><ul><li>18 – </li></ul><ul><li>22 - </li></ul><ul><li>23 – </li></ul><ul><li>28 – </li></ul><ul><li>36 - vegas </li></ul>