Why Your Company Can Benefit From Sm


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Catherine Tryon presents at CRPW Feb. Meeting Why Your Company Can Benefit From Social Media

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  • Social media developed from the explosion of online tools that helped people communicate
  • Blendtec 92 videos, 300 subsribers, 95 million views, blended: iphone, air soft gun, flashlight, coffee mug, silly putty, glow sticks, chuck norris doll
  • Why Your Company Can Benefit From Sm

    1. 1. Why Your Company Can Benefit From Social MarketingCoulee Region Professional Women <br />Catherine Tryon February 23, 2010 <br />
    2. 2. Who is Catherine Tryon<br />Over 20 years in the IT Industry<br />Over 15 years of Internet Marketing Experience <br />Small Business & Social Media Consultant<br />Entrepreneur, Trainer, & Speaker<br />
    3. 3. What We Will Discuss Today<br />How Social Media Has Changed Business and Traditional Marketing<br />Social Media for Small Businesses<br />Where to Start<br />Linkedin<br />Facebook<br />Twitter<br />
    4. 4. Social Media Has Changed Business<br />It has leveled the marketing playing field.<br />It’s community owned – can’t buy access to it.<br />Customers are overwhelmed with Advertising messages ( Avg. 3000 per day).<br />Customers have more choices.<br />Customers are talking back.<br />
    5. 5. It’s all about Conversations<br />Business communication is becoming more personal.<br />93% of people believe businesses should have a social media presence so they could communicate with them. ~ Gartner Group<br />People want to be heard, especially if they are have an issue with your company.<br />
    6. 6. And Community<br />The most successful communities online tap into our basic human nature:<br />We want to belong.<br />We want to make a difference in the world.<br />We want to be heard.<br />Create relationships that satisfy those needs.<br />
    7. 7. Who Controls the Message?<br />The Social web is causing brands to be more human, authentic, and engaging.<br />Your brand is now the sum of conversations about it.<br />“Dell Hell” & Dave Carroll <br />To see the “United Breaks Guitars” video go to http://www.youtube.com/watch?v=5YGc4zOqozo<br />
    8. 8. Why Should You Care?<br />Conversations happen “with” you or “about” you<br />About You - “Dell Hell” <br />“United Breaks Guitars”<br />
    9. 9. The New Trust Economy <br />The line between business & personal is blurring – people are interested in doing business with people!<br />“Social networking is always important when it’s real and is always a useless distraction with it’s fake” ~ Seth Godin<br />
    10. 10. Social Media Does Not Make Money!<br />Good business skills are the same online as they are offline.<br />Your business makes money by doing business with people that:<br />Know You<br />Like You<br />Trust You<br />
    11. 11. Social Media Helps Companies Listen & Participate<br />
    12. 12. Statistics<br />74% of all US adults are online. <br />( US is #8 June 2009 - #1 is Norway @ 86% )<br />2009 Average age of user<br /> Linkedin 41<br /> Facebook 34 <br /> Twitter 33 <br /> MySpace 29<br />
    13. 13. How Are Small Businesses Using Social Media Today?<br />Blendtec – Willitblend.com<br />Mark Bertrang (Onalaska) – Podcasting<br />Viterbo University - Twitter<br />Rudy’sDrivein – Facebook Page (2955 fans)<br />
    14. 14. The Big 3 Social Media Forces<br />Social Networking Platform with over 350 million users<br />Real time micro-blogging with over 50 million users<br />Business oriented professional network with over 50 million users<br />
    15. 15. Social Media Tools for 2010<br />44% will start a company blog<br />36% will try online video<br />27% will join Twitter<br />27% will start podcasting<br />Center for Marketing Research ~University of Massachusetts, Dartmouth<br />Study of 500 fast-growing private US companies<br />
    16. 16. So You’ve joined Now what?<br />www.linkedin.com<br />
    17. 17. What is Linkedin?<br />The free social network for business professionals around the world.<br />60 million members<br />170 industries represented<br />200 countries<br />20 million US members<br />Executives from all the Fortune 500 companies are Linkedin members<br />
    18. 18. Increase Your Visibility<br />Increases likelihood that your profile will be seen when someone in your network is looking for a professional like you.<br />Increases your Google ranking<br />Research new people in advance of a meeting or event.<br />
    19. 19. Find a New or Better Job<br />Give or receive help from you connections.<br />This is your online resume<br />Ask your connections for introductions<br />Give and request endorsements<br />
    20. 20. Check New People Out<br />New Hire? Does Linkedin match their resume?<br />Consultant? Do they have any recommendations?<br />45% of hiring managers said they were checking new hires’ social media profiles.<br />Careerbuilder <br />
    21. 21. Build Your Profile<br />Your Profile is like:<br /> A web page<br /> An online resume<br /> An advertisement for YOU!<br />It should be designed with Marketing YOU in mind.<br />Think of a Linkedin Profile as a Hub site for you and your company!<br />
    22. 22. What to do after today…<br />Complete your profile to 100%<br />Connect with the people that you know<br />Give recommendations<br />Ask for testimonials<br />Join or start a group that interests you<br />Build your network strategically<br />
    23. 23. Promote Your Business Using <br />
    24. 24. Facebook is Where the Customers Are<br />More than 400 Million users<br />50% of active users log onto Facebook on any given day<br />600, 000 new users every day<br />More than 1.6 million active Fan Pages<br />3rd most trafficked website<br />Fasted growing demographic is those 35 years or older.<br />
    25. 25. Business Goals for Using Facebook<br />Get Found!<br />Connect and engage<br />Create a community<br />Promote content<br />
    26. 26. Personal vs Business<br />Setup a personal profile first <br />Then create a business page<br />Personal profiles have friends (mutual acceptance) <br />Business pages have fans (one way opt-ins)<br />
    27. 27. Facebook Business Tools<br />Fan Pages<br />Designated area on Facebook for business to setup a custom presence.<br />Facebook Ads<br />Ads on the Facebook page which can be targeted by: location, age, interest, sex, relationship status etc.<br />
    28. 28. Enhance Your Page<br /><ul><li>Events
    29. 29. Photos
    30. 30. Discussions
    31. 31. Reviews
    32. 32. Videos
    33. 33. Blog Articles</li></li></ul><li>Invite Your Friends <br />
    34. 34. Draw On Your Network<br />
    35. 35. Facebook Ads<br />
    36. 36. What To Advertise<br />Your Website <br />Something on Facebook<br />Your Fan Page <br />A Group Page<br />An Event that you have created.<br />Your Product or Service<br />
    37. 37. What to do after today…<br />Create a Fan Page<br />Beef up your Page with photos, videos, etc<br />Invite all of your friends<br />Create a Facebook Ad & test<br />Join or start a group that interests you<br />Build as many Facebook Pages as you want or need<br />
    38. 38. For Your Business <br />
    39. 39. Why is Twitter So Popular?<br />Simplicity <br />Desktop and mobile applications <br />Your friends are there too<br />Mainstream acceptance<br />Celebrities keep us updated<br />
    40. 40. Twitter Growth is Not Fueled by Teens!<br />
    41. 41. Local Businesses Using Twitter<br />Viterbo University<br />Stephen Jerzak (17 yr. old musician)<br />La Crosse Tribune<br />Orange Computing<br />La Crosse Police<br />WKBT & WXOW<br />Nicklaus Martial Arts America<br />Community Credit Union<br />
    42. 42. Local Tweeters<br />
    43. 43. Twitter Tools<br />Search.twitter.com <br />Tweetdeck.com<br />Twitterlocal.net<br />Twellow.com/twellowhood.com<br />Hootsuite.com<br />Mrtweet.com<br />Socialoomph.com (formerly tweetlater.com)<br />Twittergrader.com<br />Hundreds of Mobile apps<br />
    44. 44. What to do after today…<br />Create Your Twitter Plan<br />Start following people you like and know<br />Try out a few of the twitter apps and use the ones that best fit your needs.<br />Follow me @catherinetryon and I’ll follow you right back!<br />Join a conversation and have fun!<br />
    45. 45. Remember…<br />Anonymity is giving way to authenticity.<br />Trust is the new Currency.<br />You bring your real life relationships with you online – consistent in both.<br />Be Transparent & real.<br />
    46. 46. 5 Ways to Succeed<br />1.) Have a plan<br />2.) Take small steps with a goal in mind<br />3.) Spend some time with the tools<br />4.) Track your progress and results<br />5.) Be flexible with your strategy<br />
    47. 47. Social Media Profile Management for Busy Executives<br />In case you need a program to manage your Social Media Profiles while you manage your business.<br />
    48. 48. This Presentation is Available<br />Download from slideshare.net<br />Search for Catherine Tryon<br />Go to my LinkedIn profile and download from my slideshare link.<br />
    49. 49. Thank You!<br />Phone: 608.843.2345<br />Email: catherine@catherinetryon.com<br />www.facebook.com/catherine.tryon<br />www.linkedin.com/in/catherinetryon<br />www.twitter.com/catherinetryon<br />www.catherinetryon.com<br />