Attila J. Grieco on "From statistics to action: new technologies and rromotion of road safety among young people"

1. FROM STATISTICS TO ACTION:
NEW TECHNOLOGIES AND
PROMOTION OF ROAD SAFETY
AMONG YOUNG PEOPLE
Attila J. Grieco
7th International Conference on
INFORMATICS AND URBAN AND REGIONAL PLANNING
Cagliari, 10
10-12 maggio 2012

2. FROM STATISTICS TO ACTION: NEW TECHNOLOGIES AND PROMOTION OF
ROAD SAFETY AMONG YOUNG PEOPLE
The Road Safety Regional Monitoring Centre (RSRMC) has been
established by the Regional Road Safety Plan of 2007 with the mission to
support road safety initiatives, through information, research and
education.
IRES-Piemonte (the Socio-Economic Research Institute of the Piedmont
Economic
Regional Government) has been given the responsibility to put in place the
Centre and directs its activities.
SUPPORTING ISTAT IN COLLECTING CRASH DATA
MANAGING A ROAD SAFETY NETWORK
ACCESS TO ROAD SAFETY INFORMATION AND
RECORDS
SUPPORTING REGIONAL ROAD SAFETY POLICY

3. FROM STATISTICS TO ACTION: NEW TECHNOLOGIES AND PROMOTION OF
ROAD SAFETY AMONG YOUNG PEOPLE
What are the key FACTORS behind road accidents?
HUMAN BEHAVIOUR
VEHICLE CHARACTERISTICS (Age, safety systems,
technological issues, wear and tear, ecc.)
WEATHER CONDITION AND OTHERS
ENVIROMENTAL FACTORS
CHARACTERISTICS OF INFRASTRUCTURE

4. FROM STATISTICS TO ACTION: NEW TECHNOLOGIES AND PROMOTION OF
ROAD SAFETY AMONG YOUNG PEOPLE
Other three factors characterize young drivers
EXPERIENCE
•Driving IS NOT SIMPLE
•Learning to drive TAKES TIME and NEEDS EXTENSIVE PRACTICE
•Practice allows to improve the ability to REALIZE DANGEROUS SITUATIONS
IN ADVANCE
AGE
•Young people have PARTICULAR LIFESTYLE AND MOBILITY HABITS
Being active at night and on weekend
Alcohol and drug consumption
Using electronic equipment while driving
Distraction
GENDER
• Young men DRIVE MORE than young women
• Young men use to OVER-ESTIMATE THEIR DRIVING ABILITIES
ESTIMATE

5. FROM STATISTICS TO ACTION: NEW TECHNOLOGIES AND PROMOTION OF
ROAD SAFETY AMONG YOUNG PEOPLE
New methods of road safety education and promotion
PEER EDUCATION
ON-LINE NETWORKING AND SHARING
LINE
SMART CROWDING

6. FROM STATISTICS TO ACTION: NEW TECHNOLOGIES AND PROMOTION OF
ROAD SAFETY AMONG YOUNG PEOPLE
PEER EDUCATION
Experimental method through which peer mentors
young people involved in road accidents - tell their own
experience to other people of the same age.
Story told by peer is more effective
Same speech, more direct and emotive
Constant exchange of views and experiences by
sharing on social networks
EU projects: Module Close
: Close-To (http://www.close-to.net )
ROSPA – Teen safety and risk
(http://www.rospa.com/safetyeducation/teensafetyandrisk/
http://www.rospa.com/safetyeducation/teensafetyandrisk/)

7. FROM STATISTICS TO ACTION: NEW TECHNOLOGIES AND PROMOTION OF
ROAD SAFETY AMONG YOUNG PEOPLE
ON LINE NETWORKING AND SHARING
Internet as a point of reference for the creation of a
widespread safety road knowledge .
Road safety becomes a global theme
Everybody can be part of organized user networks,
and bring their contribution in terms of experience and
promotion of activities
Creation of international campaign elaborated from
below
EU project: YOURS
org
(http://www.youthforroadsafety.org)

8. FROM STATISTICS TO ACTION: NEW TECHNOLOGIES AND PROMOTION OF
ROAD SAFETY AMONG YOUNG PEOPLE
SMART CROWDING
Trough specific applications created for smart phones
(very popular among young people) it is possible to give
information about different problems concerning road
infastructure and publish them in REAL TIME.
Technology very similar to social networks
Information in real time about road system
Young people play an important role in the safety road
process being active.
EU app example: iRoad Safety by Neos & TMS Consulting (Italy)

9. FROM STATISTICS TO ACTION: NEW TECHNOLOGIES AND PROMOTION OF
ROAD SAFETY AMONG YOUNG PEOPLE
FACEBOOK as a road safety tool?
Facebook page of RSRMC follows peer educational logic
HAS BEEN THOUGHT MAINLY FOR YOUNG USERS
INFORMS ABOUT ROAD SAFETY ACTIVITIES (local, national and European)
COLLECTS STORIES, INFORMATION AND EXPERIENCES OF USERS
PUBLISHES ROAD SAFETY FLASH ANALYSIS AND SURVEYS

10. FROM STATISTICS TO ACTION: NEW TECHNOLOGIES AND PROMOTION OF
ROAD SAFETY AMONG YOUNG PEOPLE
DEVELOPEMENTS
Facebook page of RSRMC can:
CREATE NETWORK OF ACTORS (INSTITUTIONs, ASSOCIATIONS,
PRIVATE CITIZENS) INVOLVED IN ROAD SAFETY ACTIVITIES
BE A “FAMILIAR” PLACE , WHERE PEOPLE CAN EXPRESS
FREELY THEIR OPINIONS AND ROAD EXPERIENCES
BECOME PRESSURE GROUP ON PUBLIC OPINION, INSTITUTIONS AND
MEDIA INFORMATION

11. FROM STATISTICS TO ACTION: NEW TECHNOLOGIES AND PROMOTION OF
ROAD SAFETY AMONG YOUNG PEOPLE
MAIN PROBLEMS
YOUNG PEOPLE SHOW NO INTEREST FOR IMPORTANT THEMES LIKE
ROAD SAFETY
DISTORTED PERCEPTION OF PROBLEM, CONSIDERED AS FAR AND
UNLIKELY
MISTRUST: PEOPLE HARDLY TELL THEIR OWN STORIES ON PUBLIC
INTERNET SPACES (like Facebook)
SOURCES RELIABILITY: EVERYBODY SAYS SOMETHING

12. THANKS FOR YOUR ATTENTION
Centro di Monitoraggio Regionale della Sicurezza Stradale
Via Nizza, 18 – TORINO
www.sicurezzastradalepiemonte.it
info@sicurezzastradalepiemonte.it
www.facebook.com/SicurezzaStradalePiemonte
7th International Conference on
INFORMATICS AND URBAN AND REGIONAL PLANNING
Cagliari, 10
10-12 maggio 2012