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Innovative project Friendly Roads
თბილისი
2014
©SafeDrive
Why do we need friendly roads?Why do we need friendly roads?
More than 1 million road traffic casualties each year
Eighth leading cause of death globally
Leading cause of death for people between 15 and 29
years of age
Causes a loss of up to 3% of GDP
More than 1 million road traffic casualties each year
Eighth leading cause of death globally
Leading cause of death for people between 15 and 29
years of age
Causes a loss of up to 3% of GDP
Accidents and Fatality Rates in GeorgiaAccidents and Fatality Rates in Georgia
People per 10,000 vehicles during 2004-2012People per 10,000 vehicles during 2004-2012
ConsequencesConsequences
 The road death rate of 13.4 per 100,000 people (2012)
is at least 4 times higher than that of global leaders
 Road traffic injuries are one of the top 10 causes of
death - 605 deaths in 2012
 The socio-economic cost of road crashes is estimated to
be between 1%-1.5% of GNP
 The road death rate of 13.4 per 100,000 people (2012)
is at least 4 times higher than that of global leaders
 Road traffic injuries are one of the top 10 causes of
death - 605 deaths in 2012
 The socio-economic cost of road crashes is estimated to
be between 1%-1.5% of GNP
KeyKey
causescauses
Hazardous road infrastructure (“black spots”)
Lack of education on safe driving behavior
Lack of structured data collection on:
Local traffic hazards (black spots)
Seasonal effects
Accidents
Causes:
Speeding
Alcohol consumption
Insufficient street lighting
Etc.
Best practices
Hazardous road infrastructure (“black spots”)
Lack of education on safe driving behavior
Lack of structured data collection on:
Local traffic hazards (black spots)
Seasonal effects
Accidents
Causes:
Speeding
Alcohol consumption
Insufficient street lighting
Etc.
Best practices
DECADE GLOBAL PLANDECADE GLOBAL PLAN
Five pillars for a Safe Systems approach
Road Safety
Management
Safer User
behaviour
Safer Roads
& Mobility
Safer Vehicles Post-crash
response
Decade Global Plan: Safer Roads & MobilityDecade Global Plan: Safer Roads & Mobility
Pillar 2 – IndicatorsPillar 2 – Indicators
 Number of countries with a target to
eliminate high risk roads by 2020
 Number of countries with systematic
safety audit/safety assessment policies
in place
 Number of countries with a defined
allocation of funding for infrastructure
safety
 Number of countries implementing
sustainable mobility programs
International Road Assessment
Programme estimates that 1 million
death and serious injuries per year can
be prevented if 10% of all high risk
roads are fixed
 Number of countries with a target to
eliminate high risk roads by 2020
 Number of countries with systematic
safety audit/safety assessment policies
in place
 Number of countries with a defined
allocation of funding for infrastructure
safety
 Number of countries implementing
sustainable mobility programs
International Road Assessment
Programme estimates that 1 million
death and serious injuries per year can
be prevented if 10% of all high risk
roads are fixed
““Megobruli Gzebi” (Friendly Roads)Megobruli Gzebi” (Friendly Roads)
A mobile phone and web platform engaging citizens to:A mobile phone and web platform engaging citizens to:
Report hazardous traffic infrastructure and accidents in their area (e.g.
potholes, insufficient street lighting, a lack of speed bumps close to a school
etc.), using SMS, web input, the “Megobruli Gzebi” Smartphone app, email,
Twitter and Facebook;
Sign up for SMS and email alerts notifying them about hazardous traffic
infrastructure in their area;
Connect with local decision makers to jointly analyse and resolve local traffic
hazards.
A mobile phone and web platform engaging citizens to:A mobile phone and web platform engaging citizens to:
Report hazardous traffic infrastructure and accidents in their area (e.g.
potholes, insufficient street lighting, a lack of speed bumps close to a school
etc.), using SMS, web input, the “Megobruli Gzebi” Smartphone app, email,
Twitter and Facebook;
Sign up for SMS and email alerts notifying them about hazardous traffic
infrastructure in their area;
Connect with local decision makers to jointly analyse and resolve local traffic
hazards.
How does it work?How does it work?
Citizens report using SMS, web form, friendly roads
smartphone app, email, Twitter or Facebook
All reports are automatically analyzed and aggregated
All reports are displayed on the friendly roads web
platform:
Interactive map
Intuitive data visualizations
Photos and videos submitted by citizens
Citizens report using SMS, web form, friendly roads
smartphone app, email, Twitter or Facebook
All reports are automatically analyzed and aggregated
All reports are displayed on the friendly roads web
platform:
Interactive map
Intuitive data visualizations
Photos and videos submitted by citizens
How is the data being used?How is the data being used?
Resolution of local hazards – involving decision makers
and participating citizens
Analytical reports
Advocating safer roads with donors, local authorities
and citizens
Resolution of local hazards – involving decision makers
and participating citizens
Analytical reports
Advocating safer roads with donors, local authorities
and citizens
Friendly RoadsFriendly Roads web & mobile phone toolweb & mobile phone tool
megobruligzebi.gemegobruligzebi.ge
Friendly roads online map
170 Reports from local communities
Our Partners
Meeting with students, local communities,
academia and government officials
Extensive media coverage road of
the project
• Video place
Results of the project Friendly Roads
15 Black Spot eliminated
 Online web portal
www.megobruligzebi.ge created
 First Georgian guide published.
Together we make our roads safe!

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Innovative Friendly Roads Project

  • 1. Innovative project Friendly Roads თბილისი 2014 ©SafeDrive
  • 2. Why do we need friendly roads?Why do we need friendly roads? More than 1 million road traffic casualties each year Eighth leading cause of death globally Leading cause of death for people between 15 and 29 years of age Causes a loss of up to 3% of GDP More than 1 million road traffic casualties each year Eighth leading cause of death globally Leading cause of death for people between 15 and 29 years of age Causes a loss of up to 3% of GDP
  • 3. Accidents and Fatality Rates in GeorgiaAccidents and Fatality Rates in Georgia People per 10,000 vehicles during 2004-2012People per 10,000 vehicles during 2004-2012
  • 4. ConsequencesConsequences  The road death rate of 13.4 per 100,000 people (2012) is at least 4 times higher than that of global leaders  Road traffic injuries are one of the top 10 causes of death - 605 deaths in 2012  The socio-economic cost of road crashes is estimated to be between 1%-1.5% of GNP  The road death rate of 13.4 per 100,000 people (2012) is at least 4 times higher than that of global leaders  Road traffic injuries are one of the top 10 causes of death - 605 deaths in 2012  The socio-economic cost of road crashes is estimated to be between 1%-1.5% of GNP
  • 5. KeyKey causescauses Hazardous road infrastructure (“black spots”) Lack of education on safe driving behavior Lack of structured data collection on: Local traffic hazards (black spots) Seasonal effects Accidents Causes: Speeding Alcohol consumption Insufficient street lighting Etc. Best practices Hazardous road infrastructure (“black spots”) Lack of education on safe driving behavior Lack of structured data collection on: Local traffic hazards (black spots) Seasonal effects Accidents Causes: Speeding Alcohol consumption Insufficient street lighting Etc. Best practices
  • 6. DECADE GLOBAL PLANDECADE GLOBAL PLAN Five pillars for a Safe Systems approach Road Safety Management Safer User behaviour Safer Roads & Mobility Safer Vehicles Post-crash response
  • 7. Decade Global Plan: Safer Roads & MobilityDecade Global Plan: Safer Roads & Mobility Pillar 2 – IndicatorsPillar 2 – Indicators  Number of countries with a target to eliminate high risk roads by 2020  Number of countries with systematic safety audit/safety assessment policies in place  Number of countries with a defined allocation of funding for infrastructure safety  Number of countries implementing sustainable mobility programs International Road Assessment Programme estimates that 1 million death and serious injuries per year can be prevented if 10% of all high risk roads are fixed  Number of countries with a target to eliminate high risk roads by 2020  Number of countries with systematic safety audit/safety assessment policies in place  Number of countries with a defined allocation of funding for infrastructure safety  Number of countries implementing sustainable mobility programs International Road Assessment Programme estimates that 1 million death and serious injuries per year can be prevented if 10% of all high risk roads are fixed
  • 8. ““Megobruli Gzebi” (Friendly Roads)Megobruli Gzebi” (Friendly Roads) A mobile phone and web platform engaging citizens to:A mobile phone and web platform engaging citizens to: Report hazardous traffic infrastructure and accidents in their area (e.g. potholes, insufficient street lighting, a lack of speed bumps close to a school etc.), using SMS, web input, the “Megobruli Gzebi” Smartphone app, email, Twitter and Facebook; Sign up for SMS and email alerts notifying them about hazardous traffic infrastructure in their area; Connect with local decision makers to jointly analyse and resolve local traffic hazards. A mobile phone and web platform engaging citizens to:A mobile phone and web platform engaging citizens to: Report hazardous traffic infrastructure and accidents in their area (e.g. potholes, insufficient street lighting, a lack of speed bumps close to a school etc.), using SMS, web input, the “Megobruli Gzebi” Smartphone app, email, Twitter and Facebook; Sign up for SMS and email alerts notifying them about hazardous traffic infrastructure in their area; Connect with local decision makers to jointly analyse and resolve local traffic hazards.
  • 9. How does it work?How does it work? Citizens report using SMS, web form, friendly roads smartphone app, email, Twitter or Facebook All reports are automatically analyzed and aggregated All reports are displayed on the friendly roads web platform: Interactive map Intuitive data visualizations Photos and videos submitted by citizens Citizens report using SMS, web form, friendly roads smartphone app, email, Twitter or Facebook All reports are automatically analyzed and aggregated All reports are displayed on the friendly roads web platform: Interactive map Intuitive data visualizations Photos and videos submitted by citizens
  • 10. How is the data being used?How is the data being used? Resolution of local hazards – involving decision makers and participating citizens Analytical reports Advocating safer roads with donors, local authorities and citizens Resolution of local hazards – involving decision makers and participating citizens Analytical reports Advocating safer roads with donors, local authorities and citizens
  • 11. Friendly RoadsFriendly Roads web & mobile phone toolweb & mobile phone tool megobruligzebi.gemegobruligzebi.ge
  • 12.
  • 13. Friendly roads online map 170 Reports from local communities
  • 15. Meeting with students, local communities, academia and government officials
  • 16. Extensive media coverage road of the project • Video place
  • 17. Results of the project Friendly Roads 15 Black Spot eliminated  Online web portal www.megobruligzebi.ge created  First Georgian guide published.
  • 18.
  • 19. Together we make our roads safe!