This document provides guidance on using YouTube to market a business. It outlines why YouTube is a good platform, with over 4 billion daily views and 800 million monthly users. It then gives tips for YouTube video content like reviews, interviews, and testimonials. It stresses the importance of high video quality, a clear call to action, and promoting videos on other sites and social networks to maximize exposure. The overall message is that YouTube can be an effective free marketing tool if videos are strategically created and distributed.