Content personalization is an integral component of an engaging customer experience. As technical barriers disappear, video personalization includes interactive elements that deliver two-way communication and data insights not possible with video alone.

1. 1
10
Host
10 5
Kyle Morton
HapYak Interactive Video
Creating Personalized Video That Scales
Duration : 35 minutes
minutes
Video Marketing
Trends
minutes
Examples Q&A
minutes
Presented By
10
minutes
Video Personalization
Techniques

2. Brightcove Inc. 2
Video Marketing
Trends 2017

3. VIDEO DRIVES THE
EXPERIENCE.

4. a. What video strategy?
b. Getting toes wet
c. Using some video
d. Using video across multiple channels
e. Video expert
How Mature is Your Video Marketing Strategy?
4

5. OLD WAY
Single Message to an
entire audience.
NEW WAY
Personalize to each
viewer.

6. KNOW YOUR VIEWER

7. RIGHT ACTION AT THE RIGHT TIME
Mary Lawson
Who? What? How Long?
Timed Nurture Sales Follow-Up
Direct Mail Personalization

8. a. Yes, we personalize all of our content and videos.
b. A little. Usually within marketing emails or on our website.
c. No, we don’t personalize any of our marketing content.
Are you using personalized content today?
8

9. Brightcove Inc.
Video Personalization
9

10. Web Video Video-Email
TYPES OF PERSONALIZED VIDEO

11. ✓ Video is placed among other content types on pages
✓ Video is called onto the webpage dynamically
✓ Relies on robust common metadata and tagging
structure
WEB PERSONALIZATION

12. VIDEO PERSONALIZATION
✓ Video content that contains frames with personalized
elements
✓ Video is produced specifically for personalization
✓ Two deployment models:
1) Burned-In method
2) Overlay method

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VIDEO PERSONALIZATION
Burned In Overlay
PRODUCTION Requires the video to be filmed for
personalization.
May require video to be filmed for
personalization.
PACKAGING Requires personalization tags to be
applied via editing software.
Personalized overlay tags can be
applied in parallel, can include CTAs.
DEPLOYMENT Individual video asset created for each
contact.
Single Video Asset for all contacts
with dynamic personalization.
EXPERIENCE Personalized videos deployment
restricted to email campaigns
Personalize any video in real-time
across webpages, email, and more.

14. VIDEO EMAIL PERSONALIZATION
✓ Most common type of personalization
✓ Personalize any video sent via email
✓ Personalization is dynamic via real-time overlays
✓ Use a single video asset across thousands of
recipients

15. Brightcove Inc. 15
Examples

16. Video Personalization
Credit card company provides
authenticated web visitors their
account information on all videos via
personalization layers.

17. Video Content Personalization
Travel company provides hyper-
personalized videos to new customers
via automated email onboarding
nurture campaigns.

18. VIDEO EMAIL
B2B software company account
management team uses email and
video personalization together send
engaging video-emails to contacts.

19. Brightcove Inc. 19
Takeaways
✓ Start NOW with your best asset
✓ Test video optimization throughout the customer journey
✓ Be sure your video platform integrates across your marketing stack

20. Brightcove Inc. 20
Thank you!