How to Use Short-Form Videos to Grow Your Followers
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Discover in this presentation, the latest tips and tricks to grow your follower-base across your social channels, using short videos and reels.
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How to Use Short-Form Videos to Grow Your Followers
- 1. How to Use Short-Form Videos to Grow Your Followers
- 2. 20K MEMBERS - 8 YEARS Our Community
- 3. Join Our Group www.facebook.com/groups/joinvbout Follow our TikTok www.tiktok.com/@vboutinc
- 4. ⚬ General Intro ⚬ Presentation ⚬ Q&A Agenda
- 5. Full Product Video Tour VBOUT in One Minute
- 6. The VBOUT Stack ✔ Marketing Automation ✔ Stack Simple Interface ✔ Great Price ✔ Premium Support ✔ Built-in AI and Predictive capabilities
- 7. 08. Social media listening 09. Social publishing 10. Retargeting 11. Cross-channel Analytics 12. Pipeline management 13. Calendar booking 14. Intent detection* 01. Landing pages 02. Advanced payment forms 03. Popups and site messages 04. Powerful lead tracking 05. Visual marketing logic builder 06. Predictive email campaigns 07. AI email copy 14+ Core Tools Working Together
- 9. ⚬ General Intro ⚬ Presentation ⚬ Q&A Agenda
- 10. The Rise of Social Videos
- 11. Why Short-Form Videos are So Popular • They are attention-grabbing due to viewers short attention spans. • They deliver the message quickly. • They provide engaging and immersive experience in only a few seconds. • It’s cost-effective compared to traditional marketing methods like TV and print ads. • They increase brand awareness. Source: Khrisdigital
- 12. Why Short-Form Videos are So Popular • YouTube shorts see 30 billion daily views globally and 1.5 billion monthly active users daily (Statista & Socialinsider). • 91% of Instagram users report watching videos weekly (Instagram). • Short-form video ad revenue will cross $10 billion (Woosuite). • 56% of videos published by businesses today are 2 minutes or less (Vidyard). • TikTok is very popular among Gen Z’s users and Instagram remains more appealing for Millenials (Socialinsider). Source: Forbes
- 14. Instagram • Instagram reel length is 90 seconds. • IG stories are 60 seconds. • Instagram video ads: up to 120 seconds. • Video mode: Portrait • The ideal cover photo for Reels is 1080 x 1920 pixels – Aspect ratio of 9:16.
- 15. Facebook • Extended from 60 seconds, Facebook reel length is 90 seconds. • Facebook stories have video length of 26 seconds. • Facebook video ads: up to 240 seconds. • Video mode: Portrait • The ideal cover photo for Reels is 1080 x 1920 pixels – Aspect ratio of 9:16.
- 16. TikTok • Recently extended from 3 minutes, Tiktok’s max video length is now 10 minutes. • Shorter video duration starts from 15 seconds to 60 seconds. • TikTok video ads length ranges between 5 to 60 seconds. • Video mode: Portrait • The ideal cover photo for TikTok videos is 1080 x 1920 pixels – Aspect ratio of 9:16.
- 17. YouTube Shorts • Short videos on YouTube range between 15 seconds and 60 seconds. • YouTube shorts ads length ranges between 15 to 60 seconds. • Video mode: Portrait – Landscape – Square • The ideal cover photo for shorts is 1080 x 1920 pixels – Aspect ratio of 9:16. • It also accepts 1920 x 1080px for horizental and 1080 x 1080px for square – Aspect ratio 16:9 and 1:1 respectively. Source: DALL.E
- 19. Use Videos in Portrait Mode • Short-form video platforms are designed for content to shown in vertical format on mobile. • It takes up the entire screen and provides a more immersive and engaging experience. • Videos in landscape mode make it smaller and more difficult to watch, which may lead to decrease engagement. Source: Instagram
- 20. Make Your Videos Catchy • To extend people’s attention, use pattern interruption (Social Media Examiner). • Instead of showing the same view throughout the entire video, make cuts and transitions. • Use “um”, “ah” and pauses to make your content denser, with lots of little jumps. • Change the camera angle at different points in the video. • Change background or outfit to surprise viewers. Source: Social Media Examiner
- 21. Use Storytelling Techniques • Start with an impressive hook. • Use a captivating story that drags your audience and keeps them watching. • Example : A Hero’s journey formula. Source: LONGITUDE
- 22. Keep up with the Trends • Successful video creators always follow the recent trends. • Monitor the visuals, filters, music, and animations that are being used by brands relevant to your industry. • Incorporating from these elements what most applies to your industry may boost the chance of your video reaching more people. Source: Social Media Examiner
- 23. Showcase Your Products/Services • Showing how your product works in action helps your viewers visualize how and why they would use it. • Highlight your products and services features, benefits, and customer reviews. • Show the most out of your features within a few seconds of viewing time. Source: Instagram
- 24. Leverage UGC • UGC has been for several years but became also an important strategy for short videos. • It consists of showing the real-life experience of your existing customers who have used your products. • This strategy stimulates trust with your customers. Source: TikTok
- 25. Master the Art of Thumbnails • Thumbnails are critical, especially for YouTube videos. • It boosts the potential for clicks and views. • Show the face of the person speaking in a fun and inviting way. • 90% of the best-performing videos have custom thumbnails (Google). • Thumbnails also work for Reels and TikTok as they tell your viewers what to expect before clicking to watch any of your videos.
- 26. Engage with Your Followers • Social media algorithms prioritize content that receives engagement (likes, comments, shares). • Respond to your comments on your shorts across all channels. • This boosts the visibility of your posts to reach more people thus, gaining more followers.
- 27. Optimize Your Video • SEO is not only for blogs and websites; it’s also for YouTube shorts. • Conduct keyword research to identify search terms and keywords related to your video content. • Use a title inside your video that includes the main keywords of your video. • Use relevant hashtags to make your shorts more recognizable. • Consider using captions and transcripts to make your content more accessible and provide additional text to be indexed by search engines. Source: verbit.ai
- 28. Be Humorous • Creating funny videos is a smart practice especially on TikTok. • TikTok users are 1.4x more likely to purchase a product, if the sponsored video is humorous (TikTok). • Humor generates positive emotions toward your brand which stimulates engagement and conversions. • Avoid using offensive content. Source: TikTok
- 29. Include a Call-to-Action (CTA) • Short-form video can convey the message but cannot include all details. • Therefore, including a CTA in the caption and/or description guides your viewers about the next steps. • This CTA can redirect viewers to your landing page/website, blog post, a product page for purchase, etc… Source: Small Business Trends
- 30. Cross-Post Your Video • Publish your shorts across all your social networks to maximize reach and exposure. • Customize the video description, hashtags, characters limit (especially for YouTube shorts). • For instance, instead of adding a URL in Instagram, it’s more practical to add (link in bio). • For YouTube shorts, the description should be shorter due to the characters limit and you might include the hashtag #shorts. • Repost your TikTok video to X (Twitter) and LinkedIn since the video can be saved with music. Source: DALL.E
- 32. Netflix • Netflix has over 37 million followers on TikTok. • A large part of their videos are cut from the series to promote releases. • They also publish behind-the-scenes content and exclusive interviews with the actors in a fun way. Source: TikTok
- 33. OREO • OREO has 3.6M followers on Instagram. • OREO’s social team has succeeded in promoting a widely loved product. Source: Instagram
- 34. Audi • Audi has 1.1M followers on Facebook and 3.8M followers on Instagram. • Audi Denmark built awareness among their potential buyers using sponsored Reels across Facebook and Instagram. Source: Facebook
- 35. Emirates • Emirates has 938K subscribers on YouTube. • They diversify their videos showing a variety of cities in different countries, their planes, team, and holidays. • For example, one of their videos is showing a mountainous background filled with foil heart balloons which creates a charming background. • This is also a great fit for Valentine’s Day. Source: YouTube
- 36. Shopify • Shopify has 220k+ followers on TikTok. • They diversify their videos using various formats. • Overall, the topics are consistent to resonate with entrepreneurs and business owners. Source: TikTok
- 37. Intel • Intel has 1.7M Followers on Instagram. • They did a great job in communicating their brand story and their achievements via Reels. • One of the great reels is celebrating their 44th anniversary of its 8086 microchip. Source: Instagram
- 38. Book Your Demo BOOK YOUR PERSONALIZED DEMO TODAY!
- 39. Thank You
Editor's Notes
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- https://www.linkedin.com/pulse/why-short-form-video-popular-social-media-savitri-de-sousa/
- https://www.linkedin.com/pulse/why-short-form-video-popular-social-media-savitri-de-sousa/ https://www.instagram.com/p/CSpBIyKteOD/?utm_source=ig_web_copy_link https://www.statista.com/statistics/1314183/youtube-shorts-performance-worldwide/ https://www.yaguara.co/short-form-video-statistics https://www.socialinsider.io/blog/tiktok-vs-reels-vs-shorts/
- https://later.com/blog/instagram-reels/
- https://www.socialpilot.co/facebook-marketing/facebook-stories https://www.facebook.com/business/help/817989058548892?id=271710926837064
- https://support.google.com/google-ads/answer/13547298?hl=en
- https://www.socialmediaexaminer.com/short-form-video-strategy-for-business-with-reels-and-tiktok/
- The Hero's Journey is a narrative framework often used in storytelling, including in video content. It was popularized by Joseph Campbell, a mythologist, and writer, and has been widely adopted by writers, filmmakers, and content creators. It outlines the typical stages and elements of a hero's adventure in a story. Here's a simplified breakdown of the Hero's Journey formula in the context of a video: The Ordinary World: The video begins by introducing the protagonist (the hero) in their everyday life, which is often depicted as mundane or ordinary. Call to Adventure: The hero receives a call to embark on a journey or face a challenge that takes them out of their comfort zone. Refusal of the Call: Initially, the hero may hesitate or refuse the call due to fear, doubts, or reluctance. Meeting the Mentor: The hero encounters a mentor or guide who provides advice, guidance, or training to help them on their journey. Crossing the Threshold: The hero decides to accept the call and enters a new and unfamiliar world, leaving behind the ordinary one. Tests, Allies, and Enemies: Along the journey, the hero faces various challenges, makes allies, and encounters adversaries, all of which contribute to their growth and transformation. Approaching the Inmost Cave: The hero gets closer to the central challenge or conflict, often represented as an "inmost cave" or a critical point in the story. The Ordeal: The hero confronts their biggest challenge or faces a life-threatening situation, where they are tested to the limits of their abilities. Reward (Seizing the Sword): After successfully overcoming the ordeal, the hero reaps rewards, gains new knowledge, or acquires a valuable item or insight. The Road Back: The hero begins the journey back to the ordinary world, but they are often pursued or face further challenges. Resurrection: The hero faces one final and ultimate test, often involving a life-and-death situation or transformation. Return with the Elixir: The hero returns to the ordinary world, bringing back the lessons, treasures, or changes acquired during their journey. They may use these to improve their life or the world around them.
- https://www.tiktok.com/@puma/video/6828228293175692549?_r=1&_t=8jsk0hWWgrD
- https://support.google.com/youtube/answer/12340300?hl=en#:~:text=Usually%2C%20viewers%20will%20first%20see,performing%20videos%20have%20custom%20thumbnails.
- https://verbit.ai/improve-seo-verbit-transcription-captioning/
- https://ads.tiktok.com/business/creativecenter/quicktok/online/Understanding-humor-on-TikTok/pc/en
- https://smallbiztrends.com/2018/08/2018-social-media-marketing-statistics.html?expand_article=1
- Netflix has over 37.4 million followers on TikTok and a legion of fans who engage and promote its content. Many of the videos are cut from the streaming content itself to promote releases, as well as behind-the-scenes content and exclusive interviews with the actors, always in a very light and fun way. This makes the audience feel special when having access to unique content on the platform. In addition, Netflix’s profile on TikTok bets on quick games with the public and fun cuts from the series to increase engagement and organic sharing of its content.
- With so many wonderful editing apps for YouTube Shorts, boring isn’t an option. Take a look at this inspiring short-form video from Emirates. The mountainous background is dotted with foil heart balloons which create a beautifully charming background. This sort of edit is perfect for Valentine’s Day and you can play around with other visuals for other important events.
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