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Myths of Video Marketing
Cynthia Tillo | Principal Product Manager

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Cynthia Tillo
Principal Product Manager, Adobe
ctillo@adobe.com

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What Myths do you
Believe to be True?

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Go Beyond the Hype to
Bullet-proof your
Video Implementation

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Video Consumption Continues to Grow
Source: Adobe Digital Index

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Video Consumption Trends by Device
Source: Adobe Digital Index

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Email is suitable
for video
collaboration
Myth:

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Deflate Gate:
Locker Room
Surveillance Video

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Email vs. True Collaboration
9

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Use HTML5 for
multi-screen
coverage
Myth:

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HTML5 Video Can Reach 80% of Desktop

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HTML5 Video Requires Multiple Codecs

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HTML5 Lacks Streaming Standard
Safari 8+
Limited
Safari 5+

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Universal Video Player
Adobe is the only company that addresses the
entire content lifecycle:
• Make: Innovative tools and services to create
compelling, rich, beautiful and useful content
• Manage: Solutions for seamless delivery and
consumer access to content across media and
screens
• Measure: Solutions that enable rich
understanding of customer ROI across
marketing channels
• Monetize: Solutions that efficiently target and
deliver content to achieve business results

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Video Marketing Tips
15
• Publish video
• Show URL and Embed Code
• Embed video on third party website
• Author video with drag & drop ease on AEM Sites webpage
• Show support for responsive design
• Show use of Flash on desktop for adaptive streaming, seek
towards end of very long video to show instant playback
• Show on iPad using adaptive streaming
• Show on iPhone using adaptive streaming

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YouTube is the
Marketer’s
Video Platform
Myth:

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The YouTube Phenomenon

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No SEO Credit:
Drives Traffic to YouTube
Not your Site

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YouTube Branded Player No Control over AdsNo Control of Related VideosYouTube Branded Player
Loss of Brand Control

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 PlaceholderYouTube analytics is a Silo:
no tie to the customer journey

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Video Marketing Tips on YouTube
21
• Setup YouTube account
• Setup tags for YouTube Channel
• Set default metadata values for YouTube publishing (ie
Category)
• Show YouTube properties of video
• Set tags for video
• Publish video
• Show resulting YouTube URL
• Click on URL to playback video on YouTube
• Unpublish video to show removal from YouTube

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Key Takeaways
Publish to your site
AND YouTube.
1
Use smart player with
HTML5 AND Flash.
2
Avoid email for
video collaboration.
3

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